Direct, Data and Digital Marketing Newsfeed (updated daily)

The IDM publishing team and specialist editors scan the world's news with a brief to select the most relevant marketing news and business stories for IDM members and clients.

Members have exclusive access to the full story. Use the search tool below to review the complete archive.

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22 May 2012 Consumers rely on online reviews
Shoppers in the UK who are looking to purchase online are becoming far more reliant on online reviews posted by other users, a new survey has discovered (Posted by Caroline Robertson)
22 May 2012 Majority of viewers still favour live TV
Despite the fact that alternative TV options such as on demand programming and live streaming services are becoming more popular in the UK, the majority of people are still favouring live TV over the other choices (Posted by Lisa Turner)
21 May 2012 Brands ignore social media complaints
Brands which are making use of social media channels as a way to promote themselves online are not doing all they can to make sure that their customers are pleased with the service they have received, a new srudy has discovered (Posted by Juliet Hilditch)
21 May 2012 Connected TV owners engage with other media while watching
People around the globe who own a connected TV are still using other devices to surf the web while they watch shows, despite the fact that their TVs can access the internet (Posted by Juliet Hilditch)
18 May 2012 A third of Brits read marketing emails on mobile
Marketing emails are now becoming more effective for British advertisers thanks to smartphones, with more than a third of consumers in the UK (36 per cent) now saying that they read the emails via their mobile devices (Posted by Caroline Robertson)
18 May 2012 Brands set to adopt in-store Wi-Fi
More brands in the UK are set to start offering their consumers in-store Wi-Fi, in a bid to try to drive more engagement between customers and the brand they are buying from (Posted by Caroline Robertson)
18 May 2012 Firms not doing enough to retain marketers
Brands around the world are risking the eventuality that they could lose some of their top performing marketers by not focusing on the best way to retain them, a new report said (Posted by Neil Morris)
18 May 2012 Marketers need more Facebook data
Brands advertising on the social network Facebook will be looking for more information on the impact that their campaigns have on consumer engagement and click-throughs, according to Marketing Week (Posted by Lisa Turner)
17 May 2012 44% would always snub Facebook sponsored ads
In the last year, Facebook has started to up what it offers to marketers in terms of advertising options, but a large proportion of its users have said that they would not actually click on the ads marketers are preparing (Posted by Caroline Robertson)
17 May 2012 UK brands lead innovation on Twitter ads
Brands in the UK are the most effective at using Twitter in innovative new ways for the purposes of marketing themselves. This is the claim of the head of the UK branch of Twitter, who said that they are leading the way (Posted by Lisa Turner)
16 May 2012 Brands seek out long-term Olympic boost
Brands have been warned that the uplift that they may see in sales through advertising at this year's Olympic Games in London may be short term, even if they are targeting a longer effect (Posted by Juliet Hilditch)
16 May 2012 Young marketers must focus on the consumer
Young marketing professionals can secure a good future for themselves and be more successful if they appeal to their customers rather than their seniors, an expert has advised (Posted by Caroline Robertson)
15 May 2012 Google+ brands now more engaging
Brands which are using the Google+ social network on which to promote themselves are now engaging far more with their target audiences than they were in the past (Posted by Juliet Hilditch)
15 May 2012 Twitter hits 10m users
Twitter has announced that it has now surpassed the 10 million mark in terms of users, as it gives marketers more options for reaching consumers (Posted by Juliet Hilditch)
14 May 2012 69% of tablet users purchase on devices every month
Almost seven in ten tablet users are using their device more regularly than ever to make purchases on, a new study has shown (Posted by Caroline Robertson)
14 May 2012 Facebook trials paid status updates
Facebook marketers could soon have opposition for the best position on users' walls, after the social media giant has unveiled a trial which lets users pay for highlighted status updates (Posted by Juliet Hilditch)
11 May 2012 Consumers are not welcoming of social media ads
Consumers who use social media are less welcoming of advertising messages on the sites they use for catching up with their friends, a new study has shown (Posted by Caroline Robertson)
11 May 2012 Mobile ads proving most successful for financial brands
Companies operating in the financial sector are increasingly turning to mobile ads, as campaigns run on smartphone and tablet devices are providing them with some of the best success around (Posted by Juliet Hilditch)
10 May 2012 Euro 2012 will offer ad boost
The Euro 2012 football tournament taking place in June of this year is set to send advertising revenues spiking upwards, thanks to the large volume of viewers who will be tuning into their TVs to catch the best of the action (Posted by Juliet Hilditch)
10 May 2012 Internet users want control over ads
Consumers in the UK who are using the internet on a regular basis say that they would like to be able to control the type of ads they are shown online, but the majority agree that the internet would die without advertising (Posted by Caroline Robertson)
09 May 2012 More than half of young people now using Twitter
More than half of the young people in the UK are now making use of Twitter, meaning that brands using the social media site can now reach a higher proportion of their target markets (Posted by Juliet Hilditch)
09 May 2012 Women more likely than men to turn to loyalty
The importance of making use of loyalty schemes to offer better deals to dedicated consumers has been highlighted in recent months, with Sainsburys saying late last year that its festive period had been boosted by loyalty through its Nectar Card scheme (Posted by Caroline Robertson)
08 May 2012 Brands using Facebook see mixed ad results
Those companies which are turning to F-commerce and advertising through Facebook are finding mixed results when it comes to measuring their ROI, according to a new study conducted (Posted by Lisa Turner)
08 May 2012 Tesco targets personalisation in marketing
Tesco is looking to push forward the idea of personalisation in its mobile marketing, a growing trend among professionals who are looking to connect with their target audience on a deeper level (Posted by Juliet Hilditch)
04 May 2012 Brits show apathy towards contactless payments
Brands and retailers will need to do more to promote the use of contactless NFC payments, because those who have been given the option to use it from their banks so far have been generally apathetic (Posted by Juliet Hilditch)
04 May 2012 Users unwilling to pay premium broadband prices
Despite a rise in the number of people who favour e-commerce over the past few years, and the fact that more Brits than ever are now using the internet for activities such as streaming TV, buying goods and searching for goods, most are not prepared to pay a premium for better services (Posted by Caroline Robertson.)
03 May 2012 Mobile is the fastest-growing industry
The influence that mobile devices such as smartphones and tablets have on purchase behaviour for people around the world will lead to the market being the fastest growing of all, according to the findings of a new study (Posted by Caroline Robertson.)
02 May 2012 Online and offline integration is vital for retailers
Firms which are operating online fashion brands need to be aware that the integration of both online and offline methods for selling products is more important than simply focusing on selling on the internet (Posted by Caroline Robertson.)
02 May 2012 US ad spend set to jump considerably
The US has seen a better start to the year in terms of marketing than any other country in the world, but could be showing the trend that will spread through other nations in months to come (Posted by Juliet Hilditch)
01 May 2012 Price of stamps will decrease direct marketing
The rising price of stamps, which comes into effect as a result of the Budget on Monday (May 7th), will cause some companies to abandon their direct mail marketing campaigns and turn towards cheaper digital marketing options instead, according to OpenText (Posted by Lisa Turner)
30 Apr 2012 Everything Everywhere rolls out 4G plan
Everything Everywhere is unveiling its plans to step up a bid to roll out 4G connections in the UK and aid the speed of mobile internet as a result (Posted by Caroline Robertson)
30 Apr 2012 Having the highest follower numbers is not always important
Having more fans on Facebook and Twitter is not necessarily a measure of how well a company is using social media, if the results of a new survey are anything to go by (Posted by Juliet Hilditch)
30 Apr 2012 Quarter of Brits now using on-demand over traditional TV
A new survey has found that a high number of Brits are now foregoing the more traditional TV schedules in favour of watching programs on demand (Posted by Lisa Turner)
30 Apr 2012 Rise in smartphones pushes social gaming higher
The uptake in smartphones has led to a higher number of people now playing mobile games, opening up a new channel for more brands to get into for the coming years (Posted by Caroline Robertson)
30 Apr 2012 Samsung is the world's largest mobile provider
Samsung is now the highest selling mobile phone manufacturer in the world, after the Samsung Galazy SII maker overtook former UK favourite Nokia for the first time (Posted by Neil Morris)
27 Apr 2012 'Marketing is dead' says Saatchi and Saatchi boss
A leading boss at one of the world's top marketing firms has made the audacious claim that "marketing is dead" (Posted by Neil Morris)
27 Apr 2012 47% would investigate brands seen on smart TVs
People who own smart TVs are more likely to interact with brands via their new devices, it has been discovered by a new survey this week (Posted by Caroline Robertson)
27 Apr 2012 760 million tablets in use by 2016
The rise of people purchasing goods via mobile devices such as smartphones and tablet computers could continue over the next few years, after a new study said that the uptake of tablets is set to increase rapidly (Posted by Caroline Robertson)
27 Apr 2012 Smart TV ownership to double this year
The number of consumers who are buying smart TVs in the UK is expected to grow further this year, according to the results of a new report, despite some people being unsure of their benefits (Posted by Juliet Hilditch)
26 Apr 2012 British shoppers spending a quarter of their money online
British shoppers are now spending a quarter of all of their money online, a new study has discovered, as the trend for people looking towards the internet for the best deals continues (Posted by Caroline Robertson)

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