Interactive Marketing

Can your brand play rough in the new media Fight Club? Nic Howell, Features Editor, NMA joins Matt Dyke, Head of Planning, DDB UK for this fast-paced briefing on interactive marketing. This is your opportunity to benchmark your campaigns, steal ideas and, of-course, be inspired!

Find out from two undisputed new media experts: Matt Dyke, Head of Planning of DDB UK and Nic Howell, Features Editor of New Media Age what the new media landscape has in store for marketers.

Matt Dyke, Head of Planning, DDB UK
Sometime in the last decade advertisers have had to shift from creating moments to creating experiences in order to create a relationship with their target customers. Over the course of the next 10 years, creating experiences will too not be enough and brands will endeavour to create channels in order to engage in long and meaningful conversations with their customers.

Key learnings:

• A meaningful conversation leaves both parties satisfied
• Great moments: A look at some break-throughs in linear content
• Great experiences: Why Walt Disney was so far ahead of everyone
• What do we mean by 'Creating Channels': The Nike iPod+ is not just a product
• Shifting what we are talking about from brand to brand and commerce
• How these new channels break down the B2C and B2B distinction: A Volkswagen story

Nic Howell, Features Editor, New Media Age
Once, marketing was about broadcast. Now it's about conversation. How does interactivity change the way brands can communicate with their consumers? What are the opportunities and what are the challenges?

Key learnings:

• Getting found - brand and search
• Stronger signals - why mobile matters
• Measuring up - metrics and interactivity

Speakers

Matt Dyke, Head of Planning, DDB UK
Matt is responsible for integrating account planning across DDB London, Tribal DDB and DDB WWAV. In this newly created role, Matt is spearheading the re-invention of account planning at the very agency that first invented the discipline. He believes that starting with a multi-disciplinary team comprising consumer, brand, business, media, relationship and data planners is the right approach for delivering thinking that answers business rather than channel objectives.

Matt still plays an active global role for Tribal DDB, where he was Worldwide Planning Director prior to taking his new role. He has been at Tribal since 2000, championing the role of account planning around the network and ensuring the ongoing dedication to evaluating the effectiveness of digital creativity. This dedication was reflected in Tribal London's recent success, winning four IPA effectiveness awards in 2006.

He was featured as one of the sharpest planners in the business in Campaign Magazine's 'Class of 2005', after winning effectiveness awards for Philips, Volkswagen, Thomson and British Gas. The Internationalist Magazine described Matt as "a new breed of planner, whose beliefs may mean it’s time to come up with another word for 'planning'”, in its list of Top Agency Innovators in 2006. As such, Matt planned and created the idea for the Cannes Gold winning ‘Monopoly Live’ project, a life sized version of the board game played out across the streets of London with GPS tracked black cabs as playing pieces.

Prior to joining Tribal DDB in 2000, Matt worked as Senior Brand Researcher for 3 years at Millward Brown. Matt is an active member of the Account Planning Group and IPA¹s Digital Marketing Group. He also holds a Bachelor of Commerce degree, specialising in Consumer Psychology from University of Birmingham.

Nic Howell, Features Editor, New Media Age
Nic joined New Media Age, the UK’s leading interactive marketing and business weekly, as a reporter in October 2005. He became the magazine’s features editor six months later in April 2006. He has been a business journalist specialising in new media since 2002, following a successful career in marketing within organisations such as Reed-Elsevier and Pearson. He lives in North-West London and is married with one son.

Timetable

18.30 Registration, tea and coffee
18.45 Presentation part 1: Matt Dyke
19.30 Networking buffet with wine
20.15 Presentation part 2: Nic Howell
21.00 Close

Networking

All delegates will receive an attendee list as part of their ticket purchase to help them network more effectively. In the meantime, here is a sample of the companies already booked to attend.

Venue

Our venue is Kensington Close Hotel, Wrights Lane, Kensington, London
W8 5SP.

Continuing Professional Development (CPD)

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Sponsor

Our thanks to Unica, the leading provider of enterprise marketing management solutions, for their sponsorship of this event. If you are interested in sponsoring an IDM members' event please contact lisaturner@theidm.com.

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