2006 IDM/ Marketing Society Annual Symposium – Selected Presentations*
The IDM/ Marketing Society Symposium 2006 set out to prove, and evaluate, the link between marketing investment and market value. *IDM members can access three of the outstanding presentations from this year's challenging two-day programme.
Customer-centricity and the bottom line
[04 Jul 2006] Geert De Backer, Industry Marketing Director, Dow Corning
The solutions implemented by Dow Corning to bring the customer's voice to its market strategies and a demonstartion of the impact this customer-centric approach had on the bottom line.
How profit-focused are you and your marketing?
[04 Jul 2006] Professor Robert Shaw, Visiting Professor-Faculty of Management, Cass Business School, City of London University
Describes key findings of a global benchmarking study into the ways in which leading global organisations run their marketing functions to drive up profit and shareholder value.
The new value equation in the networked marketplace
[04 Jul 2006] Stewart Pearson F IDM, Global Client Director - CRM, Young & Rubicam Brands — David Thorpe, Global Lead of Strategy & Insights - Team Microsoft, Young & Rubicam Brands
Marketers can no longer simply broadcast content; they must empower consumers to co-create, share and evolve it across their communities. Real market value is now a function of influence and connection as well as profit potential.
