The IDM Symposium 2007: 20:20 Vision - Selected Presentations*
At Symposium 2007 we set out to discover, debate and discuss the powerful forces - the supertrends - that are transforming marketing and, very possibly, your career. *IDM Members can access two of the expert presentations from a programme that featured some of the world's leading B2B strategists.
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Below are two selected presentations from the IDM's flagship Symposium.
Direct and interactive marketing megatrends: the outlook for 2010 and what you need to be thinking about today
[25 May 2007] Bruce A. Biegel,Senior Managing Director, Winterberry Group Chairman, DMA (US) Marketing Technology & Internet Council
Based on his intimate knowledge of US direct marketing, and with a global outlook, Bruce Biegel presented his vision of the landscape of 2010, describing the developing trends and events that are unfolding within direct marketing, and how they may impact your organisation’s strategic objectives.
Mastering the data and technology to stay competitive
[25 May 2007] Luke McKeever, Executive Vice President, Alterian plc
As data-driven direct marketing techniques fuse with above-the-line marketing, there's never been a greater demand for evidence-based marketing. But what will be the data levers for optimising your ROI and what tools will keep you competitive? Luke analysed the growth of evidence-based marketing, the operational efficiencies of integration and studied the emerging marketing resources and technologies. He revealed new pieces of customer insight data and how to maximise multi-step, pull and push campaigns.
