The Annual IDM Lecture 2012
The IDM Annual Lecture is arguably the most influential event in the IDM calendar, with a deserved reputation for challenging the very fundamentals of today's marketing, revealing unexpected truths and setting the agenda for change.
Previous speakers have included Lord David Puttnam on talent, Philosopher Roger Steare on corporate authenticity and neuroscientist Baroness Greenfield on customer evolution. Last Year, Google’s Peter Fitzgerald presented “A foot in the future”. View his Lecture in full below and access past presentations here
Book your place at this year’s lecture and you’ll be in the company of some of the UK’s top marketing professionals. The address will be challenging, thedebate controversial and the networking the best in the business.
Such a seminal event is the perfect context in which to honour excellence in the direct and digital profession. That’s why the annual IDM Lecture is the place where the Institute presents some of its highest awards. The 2012 IDM Honorary Fellowships will be presented for outstanding contribution to the direct and digital profession and this year’s winners will join an impressive roll of honour of previous recipients.
Annual Lecture 2011: A Foot in the Future - Google
In 2011 Peter Fitzgerald examined the uncontrollable consumer and the fusion of our online and offline worlds.
View full video
View video highlights
What some of our 2011 attendees said:
"Once again IDM have illustrated its positioning with a cutting edge presentation."
"A really thoughtful insight into how the internet is developing."
"Excellent speaker. Relevant topic. Concise and highly insightful."
"Peter gave us a wonderful tour of today's digital world."
"Above all the speaker was fantastic…great stuff – thank you!"
Networking and social media
The evening included a complimentary networking wine reception. To enhance enjoyment, all participants were invited to submit a photograph and short text for the event directory, which was made available to everyone on the night.
Here is a selection of some of the companies who attended the event:
Continuing Professional Development (CPD)
Attending this event contributes two hours under the "Event participation" category towards your annual IDM CPD Award. This event also qualifies towards CIM, IPA and other CPD schemes and we are happy to provide supporting evidence for your records. Contact the membership team on +44 (0)20 8614 0277 or email membership@theidm.com after attending the event.
