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IDM Annual Lecture 2013: Success reimagined


Set yourself free at the IDM Annual Lecture and reimagine success. Dave Coplin, Chief Envisioning Officer at Microsoft UK will explore how forward-thinking businesses have made deep-seated changes to the way their organisations work, and have achieved greatness as a result.

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Now that technology has transformed the way we live our lives, we’re all freer, happier and more successful. Aren’t we?

Or, when we look at our professional lives, has the very thing that was supposed to set us free, constrained us instead? Digital enables us to do more and to do it faster, for sure, but has it simply made productivity our goal, and we’re struggling under the weight of new tools, of ever-increasing communications, and of ever-shorter deadlines?

It’s time to break free. We need to re-imagine our businesses so we can open ourselves up to a new way of thinking; to agile, collaborative, flexible working; to using technology to empower us rather than restrict us and focussing on great outcomes, not great processes.

Guest Speaker

Dave Coplin120x145 jpgDave Coplin, Chief Envisioning Officer, Microsoft; author "Business Reimagined: Why work isn't working and what you can do about it".

Since joining Microsoft in 2005, Dave Coplin has worked across a wide range of industries and customers, providing strategic advice and guidance around the impact of technology on a modern society both at work and in play. He is an established thought leader in the UK and having spent a considerable amount of time in both the public and private sectors providing leadership and guidance around key technology issues like Cloud Computing, Privacy, Big and Open Data, Social Media, Open Government, Advertising and the “consumerisation” of IT.

Dave is currently working as the Chief Envisioning Officer for Microsoft UK, helping organisations and individuals envision the full potential that technology offers a modern, digital society and has recently authored “Business Reimagined” a book about the future of work - a new working environment based on collaborative and flexible working and on technology that used correctly, liberates rather than constrains.

Business Reimagined: Why work isn't working and what you can do about it

Nook image jpgBusiness Reimagined: Why work isn't working and what you can do about it
Author: Dave Coplin; publication date 2013.

On this book: "If you have ever wished that you could transform your approach to work and your working environment, you will be inspired by Dave Coplin and his vision for #bizreimagined." - Graham Bell, Networked Learning Director, Centre for Customised Executive Development, Cranfield School of Management

TED TALKS close to 10,000 reviews – meet him and ask him your questions direct.


15.30Arrival, Registration, Coffee
16.00Welcome address

Guest speaker – Dave Coplin, Chief Envisioning Officer, Microsoft; author "Business Reimagined: Why work isn't working and what you can do about it" will reveal:

  • The true nature of flexible working and how it will transform your business
  • how to adopt social collaboration principles to create a more agile, responsive organisation
  • how moving from “management” to “leadership” will bring out the very best in every single member of the organisation.
17.15Closing comments
17.30Book signing and Networking at the Lateral Group Drinks Reception


arsenal logo jpgThe magnificent Emirates Stadium, home of Arsenal, has become a landmark piece of modern architecture dominating the north London skyline. Enjoy the bright, modern and versatile environment, with impressive views of the pitch. Located minutes from central London and St Pancras International Emirates Stadium has excellent transport links making it easily accessible from the City, the West End and Europe.

This year’s lecture will be held at: 75, Drayton Park, London, N5 1BU

How to get to the Emirates Stadium.


feedbackLast year 93.8% of evaluations rated the lecture "excellent" or "very good". Here’s what some of our audience said last year:

"Each IDM lecture I have attended improves my ability to take my company forward by improving the strategic direction I follow"

"I always enjoy the Annual Lecture, my mind is full of ideas to take forward "

"As usual the IDM provide a first class speaker "

Lateral Group Drinks Reception

Lateral Group Logo jpgThis year’s complimentary Drinks Reception is sponsored by Lateral Group.

Lateral Group specialise in blending actionable data with unique behavioural insights to help clients create differentiating real time communications.
Learn more »

About The Marketing AcademyTMA White High Res 150 jpg

The Marketing Academy is a non-profit and voluntary organisation run by Marketing Hall of Legends (UK). They develop leadership capability in talented marketers from the Marketing, Advertising and Communications industries through mentoring, coaching and experiential learning.

Continuing Professional Development (CPD)

Attending this event contributes two hours under the "Event participation" category towards your annual IDM CPD Award. This event also qualifies towards CIM, IPA and other CPD schemes and we are happy to provide supporting evidence for your records. Contact the membership team on +44 (0)20 8614 0277 or email after attending the event.

in association with:

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View highlights from the IDM Annual Lecture 2012

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