An agenda for change
Each year, the IDM Lecture sets an agenda for change, influencing the strategic marketing planning many organisations. The significant themes explored at IDM Annual Lectures are a roll call of marketing prediction and evolution.
New Marketing Frontiers: morals, trust and sustainability (June 2010)
Trust, ethics, morals and integrity. All critical values that today's brands must cultivate if they are to compete, to thrive and achieve sustained business success. Hear Roger Steare’s presentation that challenges the very fundamentals of today's marketing and reveals some unexpected truths about our current approach to business and to leadership.
Corporate Philosopher Roger Steare
Video highlights
Unlocking Creative Talent in a Digital Age (Apr 2008)
Inspired by both the new government strategy designed to support UK creative industries, and by his recent return to marketing as Chairman of digital agency Profero. Lord David Puttnam of Queensgate CBE.
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The Lovemarks Effect (Mar 2007)
The power of the consumer and the need for brands to make emotional connections with customers.
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi
Customer Evolution: Survival of the Fittest (Feb 2005)
A neuroscientist's view of the impact of the 21st century technology revolution on human psychology, and how marketers can exploit changes in consumer behaviour.
Baroness Greenfield CBE, Professor of Synaptic Pharmacology and Senior Research Fellow, Lincoln College; and author of Tomorrow's People.
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R is for Relevance (Mar 2004)
Billions of pounds and dollars have been spent on CRM hardware and software. Entire corporations have been turned upside down in the name of 'CRM transformation'. Much faith-and nearly as many reputations-has been placed in the hype and hubris of CRM strategies and programmes. All this to achieve what marketing set out to do fifty years ago. That is, "to serve and respond to customers’ evolving needs". The Annual Lecture 2004 provided an antidote to CRM.
Clive Humby F IDM, Chairman, dunnhumby; and a leading architect behind the award-winning Tesco Clubcard programme.
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Marketing in safe hands? (Mar 2003)
A uniquely insightful view of marketing’s past, present and future, tackling such burning questions as: Will marketing be a boardroom issue in the future? Are marketers in control of their own destiny?
Malcolm H.B. McDonald MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, Professor of Marketing and Deputy Director of the Cranfield School of Management
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Don't you recognise me? (May 2002)
Unravelling the mysteries of real-life CRM and what CRM has done for Centrica
Patricia Mann OBE, Senior Non-Executive Director of Centrica plc
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Is Your Marketing Worth Buying? (Mar 2001)
The changing drivers and emergence of consumer power in the new customer demand chain
Mr Alan Mitchell, Freelance Journalist
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E-Commerce: The Future of Business (Mar 2000)
Internet trends, forecasts, and their impact on direct marketing
Ms Emily Nagle Green, Forrester Research BV
at the Royal Institute of British Architects, London;
Repeated by Mr Neil Bradford, Forrester Research BV
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Contesting the Future (Mar 1999)
New consumer dynamics and the sociography of tomorrow's marketplace
Professor Bob Tyrrell, New Solutions
Towards the Marketing System that Thinks (Mar 1998)
Automated customer profiling and targeting in a data-rich world
Professor Stan Openshaw, University of Leeds
Conversations with Customers (Feb 1997)
What customers want from their relationship with marketing
Professor Laurie Taylor, University of London
New Marketing Scenarios: 0:1 Marketing (Feb 1996)
The emergence of the Internet as a new strategic marketing tool
Mr Ian Page, Hewlett-Packard
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