Annual Lecture: past presentations

The Annual IDM Lecture 2005: Customer Evolution—Survival of the Fittest
[02 Mar 2005] Baroness Susan Greenfield's whirlwind trip through the powerful and unprecedented influence that new technologies will have on our minds, and those of our customers, created a highly charged audience at the IDM Annual Lecture 2005, sponsored by Glaxstar.

The Annual IDM Lecture 2004: R is for Relevance
[23 Mar 2004] Enlightened consumers are forcing a sea change in businesses that will result in the end of marketing as we know it according to Clive Humby, F IDM. Humby issued his predictions for the end of marketing as we know it at the 2004 IDM Annual Lecture, which he gave at London's Senate House on 18 March 2004.

The Annual IDM Lecture 2003: Marketing in Safe Hands? - Professor Malcolm McDonald
[18 Mar 2003] Professor McDonald offered us a unique insight into the challenges that face every organisation. Drawing on his extensive experience, he shared with us how bad companies, and excellent companies, have responded to these challenges and offered an insight into exactly what constitutes world class marketing.

The Annual IDM Lecture 2002: Don't You Recognise Me?—Patricia Mann OBE, Centrica plc
[16 May 2002] As consumer expectations continue to soar, companies everywhere are evaluating their CRM approach, seeking to safeguard—and optimise—their customer relationships. Patricia Mann OBE, Non Executive Director, Centrica plc is placed better than most to unravel the mysteries of real-life CRM. She reveals how Centrica’s CRM strategy has evolved, and her insights will equip you to better evaluate how your customers interact with your company.

The Annual IDM Lecture 2001: Is Your Marketing Worth Buying? — Alan Mitchell
[05 Mar 2001] (Presentation in PDF) In support of the insights delivered at the IDM Annual Lecture in 2001, this presentation outlines Alan Mitchell's concept of moving from seller-centric to buyer-centric marketing. It analyses the current hot marketing issues before contrasting the marketing dynamics of today with a radically different proposition for the future.

The Annual IDM Lecture 2000: How the Internet Will Change Marketing — Emily Nagle Green
[06 Mar 2000] In discussing how the Internet is changing marketing and direct marketing, Emily Nagle Green explores four key issues: the globalisation of the Internet; how the Internet will shift resources allocated to marketing activities within firms; the impact of that shift on advertising; what marketing strategies will work best in the new media environment. (Transcript)

The Annual IDM Lecture 1996: New Marketing Scenarios: 0:1 Marketing — Ian Page
[01 Mar 1996] This Lecture predicts the significant opportunities and challenges presented by the arrival of a new communications medium—the Internet. In his address, Ian Page urges direct marketers to re-evaluate their marketing plans and priorities. (Transcript)