And the IDM Business Performance Award Diamond winner is...
Huge congratulations to the current IDM BPA Diamond Award holders, Waterstone's and EHS Brann Discovery. Their outstandingly successful loyalty card programme won them the coveted top prize in the UK's most prestigious awards.
The IDM Business Performance Awards will relaunch autumn 2012. Register your interest here »
The IDM Business Performance Awards have been celebrating the most effective and influential marketing for the past 12 years, recognising the strategic contribution of direct, data and digital marketing to business. The most coveted prize in direct marketing, the BPA Diamond becomes ever harder to win as the standard of entries raises the bar each year.
Watch the celebrations at the 2009 BPA Gala Dinner opposite, at which former Olympic gold-medallist, Sally Gunnell OBE presented a total of 14 awards to some truly deserving winners.
