The fourth Annual IDM B2B Marketing Conference 2007
The theme of the 2007 conference was "Understanding the Personal Tastes of Today's Business Buyers".
Below are two selected presentations from this major conference covering best practice B2B marketing.
Going multi-channel — CORGI case study
[02 Apr 2007] Mathew Stammers, Marketing & Public Relations Director, CORGI
A highly topical and valuable case study session. Mathew demonstrates how CORGI’s direct marketing business, CORGI Direct, developed an affordable and effective digital marketing strategy aimed at tradespeople operating in the field. His presentation outlines the challenges encountered and shares the valuable lessons learned along the way.
How to leverage search engine management to improve results across all online marketing channels
[02 Apr 2007] Chris Warwick, Vice President of Acquisition Marketing, Hoovers
Chris provided deep insights into how Search Engine Optimisation works and how B2B marketers can use it to dramatically improve website traffic and click-through. Key words have the power to transform a good online response into a great online response. How to identify the right words from your sales and marketing messages and map them on to the words that are most important to your target customers.
