The fifth Annual IDM B2B Marketing Conference 2008
The theme of the 2008 conference was "Expect the Unexpected!"
Below are two selected presentations from this conference.
Hoover's: One Year On
[05 Jun 2008] Chris Warwick, VP of Product, Hoover's
Chris bought us up-to-speed with the latest developments in Hoovers' SEO techniques and customer contact strategies, which now incorporate social networking and user generated content.
Thinking Differently!
[05 Jun 2008] 
Rob Watt, Media Director, Avenue A | Razorfish
The new generation of customers are Web 2.0 savvy. Rob explained why every business will need to change the way they communicate with their employees and their customers – and, of course, how to get started.
