A Fundamental Shift in B2B Marketing:
The Growing Strategic Importance of Channel Partnerships
Join Mike Dodds, Managing Director of OgilvyOne London and Managing Partner of Ogilvy Group UK to discover why channel strategy is such a hot topic for B2B marketers. Free to members - in celebration of the IDM's 20th Anniversary. |
FREE events for members during IDM's 20th year!
This year, members may attend evening networking events FREE. See below. (Not a member? Apply online today!)
Non-member offer
Book two non-member places, get a third free.
The last 5-10 years have changed the B2B landscape dramatically. New media, new markets, new channels, even new customers, have created a highly developed £10billion market that requires a sophisticated marketing approach.
Join us at a fascinating FREE member event on 22 May when Mike Dodds, Managing Director of OgilvyOne London and Managing Partner of Ogilvy Group UK, will take us through some of the recent fundamental shifts in B2B marketing. In particular, he puts channel partnerships under the microscope, explaining why they're increasingly important to a successful B2B marketing strategy.
Mike led the Ogilvy team that pitched and won BT's Consumer Direct Marketing business and has been closely involved ever since in the development of new segmentations for both BT Business and Consumer.
He is, then, sure to have strong views on both the challenges and opportunities presented by the fast-changing B2B space. Don't miss this chance to learn from his first-hand knowledge, to question him direct and to share experiences with your peers.
Mike Dodds, Managing Director, OgilvyOne London and Managing Partner, Ogilvy Group UK. Mike began his career as a marketing trainee at US telecoms giant GTE almost 20 years ago. He moved over to the agency side after a couple of years and has stayed there ever since. During this time he has worked for three agency groups – DMB&B, BBH and Ogilvy – always specialising in the Direct Marketing discipline.
While on the agency side he has been fortunate to have responsibility for some of the best known brands around. In technology he cut his teeth working on DEC and also ran the Apple and Sony relationship at BBH. He has also run relationships for significant UK brands like Royal Mail and British Gas.
Five years ago Mike returned to his telecoms roots when he led the Ogilvy team that pitched and won BT’s Consumer Direct Marketing business. Since then the relationship has grown and now encompasses BT Business and Major Business. It has been one of the most exciting periods of his career. He has been closely involved in the development of new segmentations for both BT Business and Consumer, however is probably most proud of being part of the team that brought BT Broadband to market and ultimately helped realise the vision of “Broadband Briton” with total connections reaching 10.3m last year.
Away from work, he is married with 3 children aged 4, 11 and 15. Luckily his 15 year old just about keeps him up to date with the latest mobile applications!
Mike will be joined by one of OgilvyOne’s clients to present an in-depth client case study.
All delegates will receive an attendee list as part of their ticket purchase to help them network more effectively. In the meantime, here is a sample of the companies already booked to attend.
100 Percent Direct Marketing | LBCS Business Marketing |
18.30 | Registration, tea and coffee |
Our venue is King's Fund, 11–13 Cavendish Square, London
W1G 0AN.
Continuing Professional Development (CPD)
Attending this event contributes two hours under the "Event participation" category towards your annual IDM CPD Award total. We are happy to provide supporting evidence for your records. Contact the Membership Team on 020 8614 0275 or email membership@theidm.com after attending the event. This event also qualifies towards the CIM and IPA CPD schemes.
Our thanks to Unica, the leading provider of enterprise marketing management solutions, for their sponsorship of this event. If you are interested in sponsoring an IDM members' event please contact lisaturner@theidm.com.
FREE events for members!
If your online booking includes only members, select "Offline" payment. Enter each members' membership no., and your invoice will confirm the zero charge for these places. If your booking includes non-member guests, select either "Offline" or "Online" payment methods.
Book two non-member places, get a third free!
Non-members are welcome at the usual rate. For every two paid places, the third is free. Call the Bookings Hotline on +44 (0)20 8614 0277 or email events@theidm.com, or select ‘Pay offline’ when booking online.
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The small print
- Prices for this event are subject to VAT.
- A replacement delegate is always welcome – just inform the IDM. Non-members will be charged at the full rate if replacing a member.
- Free member tickets: You may cancel your place in writing up to 10 working days prior to the event without charge. Thereafter a £25 cancellation fee is payable. Please note this cancellation fee will also be levied should you be unable to attend the event. Free member places are limited and allocated on a first come first serve basis.
- Non-member and paid ticket: You may cancel your place in writing up to 10 working days prior to the event without charge. Thereafter the full ticket price will be payable.
- Joining instructions are distributed by email seven days prior to the event.
- The IDM reserves the right to cancel an event, change the venue, amend the dates, fees or speakers at any time and without prior notice.
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