An Evening with Jeremy Bullmore: Things you already know - but may occasionally still forget
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Jeremy Bullmore CBE was Chair of both J Walter Thompson and The Advertising Association, and speaks with a wealth of knowledge on a range of marketing issues. The author of Another Bad Day at the Office, also offers practical advice on the things we do together that make perfect (office) relationships. |
SPECIAL OFFER: Book three places, get a fourth free
Book any three IDM Members' Evenings and receive a fourth place free. To take advantage of this offer please call the Bookings Hotline on
020 8614 0277, e-mail coursebookings@theidm.com or choose to ‘pay offline’ when proceeding with your online booking.
“The first requirement for a good communicator is an aptitude that doesn't even have a real name. Perhaps that's why there are so few good communicators…” – Jeremy Bullmore
One of the fundamental elements of good management is to be a good communicator. But how often do we actually look at ways of improving these few skills, especially those in senior management positions.
Join, expert in the field, Jeremy Bullmore as he takes us through his insightful views on the art of communication. A must-attend evening for all those involved in advertising and marketing; this IDM event promises to both entertain and instruct.
"Jeremy Bullmore remains the one person in British advertising for whom the brilliance to bullshit ratio is 100:0." |
"It is unfair that one man should have so much wisdom and be able to express it so beautifully and entertainingly." |
"Jeremy Bullmore is famous for his insights on advertising. He is equally depressingly insightful on branding. In both these areas he has forgotten more than many people know." |
Jeremy welcomes questions from the audience, so plan to participate now and submit your question in advance. You’ll automatically be entered into a prize draw* to win his latest book "Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing" (details of which and information on how to buy can be found below); simply email your question to events@theidm.com. Alternatively – take your chance on the night! Jeremy will answer as many questions as possible in the time available.
"On the Campaign Couch... with JB"
(Jeremy Bullmore CBE, Campaign)
"I am a creative with a severe case of writer's block. I just don't seem to be able to crack anything at the moment and my creative director has stopped giving my partner and me the big projects. I am 29 but maybe I'm past my prime. How can I get my mojo back?
Jeremy, I am working for a very demanding client who turns down my ideas without giving me any idea of what they are looking for. How can I communicate this without jeopardising the relationship?
A year ago, we appointed an agency, mostly based on the strength of the whole team. But now there is only one member of the original team left. We're not nearly as in tune with the new people. How should I broach this subject with them?
I'm a creative director on the verge of greatness - my agency's work is fantastic, my department love me and I'm well thought of by the global management team. I'm lacking one thing though - a prop, a calling-card, call it what you will, that will make me truly famous. I've seen rivals at awards dinners and in press pictures wearing wacky bow ties, chomping on cigars or wearing strange NHS-style glasses. Could you recommend a suitable approach for me?
Please help. I am a young copywriter whose creative director is old and past his best, or possibly totally insane. He survives in his role by taking credit for any good work I do, or blaming me for any mistakes he makes. How do I get out of this, or is murder the only solution?"
Jeremy Bullmore was born in 1929. His first job was as a trainee copywriter with J Walter Thompson in London, and he stayed with that agency until his retirement in 1987. He became successively copywriter, writer/producer, creative group head and head of television; then from 1964 to 1975, head of the creative department and from 1976 to 1987, chairman, London. From 1981 to 1987, he was chairman of the Advertising Association.
From 1988 to 2001, he was a non-executive director of the Guardian Media Group plc and from 1988 to September 2004 a non-executive director of WPP. He remains with WPP as a member of the Advisory Board. He's a past president of Nabs and current president of the Market Research Society. He's a regular columnist for Campaign, Management Today, Market Leader and The Guardian and was awarded a CBE in 1985.
Another Bad Day at the Office? was published by Penguin in 2001 and is now available in 6 languages. The third, greatly enlarged, edition of his book Behind the Scenes in Advertising (More Bull More) was published by WARC in 2003. And Ask Jeremy, an edited compilation of his Campaign columns, was published by Haymarket in July 2004.
IDM Host
Peter Mouncey F IDM is an independent consultant whose clients include the IDM (for whom he acts as Director of Research) and the Market Research Society. Formerly General Manager, Customer Relationship Information Strategy, at the Automobile Association, Peter is an authority on CRM, database marketing and customer research.
Apples, Insights and Mad Inventors
Jeremy will sign copies of his new book “Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing” - A collection of timeless, thought-provoking observations on a range of marketing issues. Topics range from client and brand management to strategy and corporate development; sources of inspiration run from Posh Spice to Benjamin Franklin. This entertaining and enlightening book is essential reading for any communications professional. IDM members can purchase this book at an exclusive 40% discount off the RRP (RRP £16.99, IDM member price £10.19) just email events@theidm.com.
All delegates will receive an attendee list as part of their ticket purchase to help them network more effectively. In the meantime, here is a sample of the companies who attended our last event.
Adams & Associates (UK) Ltd | Loyalty Management UK Ltd |
18.30 Registration, tea and coffee
18.45 Presentation part 1
19.20 Buffet and networking
20.00 Presentation part 2 and Q&A session
20.45 Close
Venue
Our venue is King's Fund, 11-13 Cavendish Square, London W1G 0AN, Tel: (0)20 7307 2530. Click here for a street map. The entrance is in Deans Mews on the north side of the square and Oxford Circus is the closest Underground station.
Continuing Professional Development (CPD)
Attending this event contributes two hours under the "Event participation" category towards your annual IDM CPD Award total. We are happy to provide supporting evidence for your records. Contact the Membership Team on 020 8614 0275 or e-mail membership@theidm.com after attending the event. This event also qualifies towards the CIM and IPA CPD schemes.
Sponsor
Our thanks to Unica, the leading provider of enterprise marketing management solutions, for their sponsorship of this event. If you are interested in sponsoring an IDM members' event please contact lisaturner@theidm.com.
Secure your place now
To book your place(s), click on the icon in the top right-hand corner of this page.
The small print
- Prices for this event are subject to VAT.
- A replacement delegate is always welcome – just inform the IDM.
- You may cancel your place up to 5 working days prior to the event without charge. Thereafter the full fee is payable.
- Joining instructions are distributed by email seven days prior to the event.
- * Prize draw rules: Only one entry per person. All prize draw entries will be entered into the draw. The closing date for the draw is Monday 8 May, the winner will be drawn at random on Tuesday 9 May 2006 and the winner will be notified by Friday 13 May 2006 and asked to confirm their postal address for delivery of prizes (if not attending the event). The prize is as stated, no alternative will be offered and it is not redeemable for cash.
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