Emerging digital trends*, sponsored by Steak

Sponsored by:

The award-winning John Lewis web site is visited by millions of customers each month and has grown consistently at above market rates since its inception in 2001.

In a candid presentation, David Walmsley reveals some of the secrets behind the retailer’s online success.

Macmillan Cancer Support is one of the UK’s biggest and best loved charity brands. Its mission is to reach and improve the lives of people living with cancer, providing practical, medical, emotional and financial support. Reaching a target audience that spans all ages and demographics is challenging, especially when some of those most in need are the most disconnected.

You will learn:

• about Macmillan’s brand challenge in a world where the needs of people living with cancer have changed
• how Macmillan Cancer Support is applying a customer-insight driven market model to reach and improve the lives of the 2 million people living with cancer in the UK today
• how Macmillan has been integrating on and offline marketing to target the most difficult to reach audiences
• about some of the innovation in online service delivery that Macmillan is developing as a core part of its service development strategy

  Agenda

  18.30	Registration, tea and coffee
  18.45	Chair's welcome and introduction
  18.50	Presentation one
  19.35	Wine, buffet and networking
  20.00	Presentation two
  20.45	Q&A and Closing remarks
  21.00	Close

  
  

  Detailed joining instructions will be provided by email seven days before the event.

  Speakers

  David Walmsley, Head of Web Selling, John Lewis Direct
  John Lewis Direct is a division of John Lewis, a leading department store business in the UK.
  David is accountable for John Lewis Direct’s sales and marketing. The award-winning John Lewis web site is visited by millions of customers each month and has grown consistently at above market rates since its inception in 2001.

   

  David has worked in digital roles across publishing, advertising, financial services and retail over 14 years, developing his first commercial web site in 1994. David’s main drive is to redesign businesses using the digital channel as the vanguard. Prior to starting work David studied history at Cambridge University.

  
  

  Katie Smith, Head of Digital Media, Macmillan Cancer Support
  Katie is responsible for cross organisational digital strategy at Macmillan, reaching across from fundraising to service development. Macmillan’s online services now reach approximately 8 million users every year, including through their online communities which are populated by nearly 30,000 members.

  Prior to working at Macmillan, Katie was at 10 Downing Street where she led the phenomenally successful project to develop the ePetitions system.

  Sponsor

  Our thanks to Steak for sponsoring this event. Steak is the search-inspired communications agency. Steak’s mission is to bring the intelligence of search to all marketing communications – both online and offline and from media to design. Following phenomenal growth in 2007, Steak was named Media Agency of the Year at the Interactive Marketing and Advertising Awards in the UK. Steak’s clients include Virgin Holidays, Time Out, British Gas, John Lewis, 118 118 and Swiftcover.

  Steak’s services include search engine marketing (both search engine optimisation and paid search), display advertising, digital design, reputation management, and social media marketing. Steak has offices in London, New York and Melbourne.

  Venue

  Our venue is King's Fund, 11–13 Cavendish Square, London
  W1G 0AN.

  Networking

  Your joining instructions will include an invitation to submit your photograph and details of your company prior to the evening. On the night, you will receive an attendee list and delegate directory to help you network more effectively.

  
  
  

  All delegates will receive an attendee list as part of their ticket purchase to help them network more effectively. In the meantime, here is a sample of the companies already booked to attend:

  2+2 Alchemetrics Ltd Allianz Insurance plc BMW Group Financial Services Brand New Way Limited Bright British Airways CLE Print Limited Cognito Integrated Marketing cScape Dataforce Group Ltd Elvis Communications Entire Direct Marketing Estee Lauder Marketing Geronimo-The Meaningful Marketing Group Ignition Marketing Communications Ltd

  John Brown Catalogues Limited Kimberly Clark Corporation Kitcatt Nohr Alexander Shaw Mailcom plc MBI Inc Meteorite Marketing MGA Mike Colling & Co My Digital JAM Limited Napster Ltd Neon Nelly OgilvyOne Oliver & Graimes Open Doors International Perfiliate Technologies Limited Petplan Equine

  Plantiflor Ltd Presky Maves Group Ltd. PruHealth Rapp Limited RBS Insurance RICS Royal Institution of Chartered Surveyors SAGE Publications Ltd SMP Ltd Telstra International Teradata The Marketing Store TheCustomer.co.uk Therefore Consulting University of Surrey Vodafone

  Continuing Professional Development (CPD)

  Attending this event contributes two hours under the "Event participation" category towards your annual IDM CPD Award. This event also qualifies towards CIM, IPA and other CPD schemes and we are happy to provide supporting evidence for your records. Contact the membership team on
  +44 (0)20 8614 0277 or email membership@theidm.com after attending the event.

  Secure your place now

  To book your place(s), click on the icon in the top right-hand corner of this page.

  The small print

  • Prices for this event are subject to VAT
  • A replacement delegate is always welcome - just inform the IDM. Non-members will be charged at the full delegate rate if replacing a member
  • You may cancel your place up to 5 working days prior to the event without charge. Thereafter the full ticket price will be payable
  • Joining instructions are distributed by email seven days prior to the event
  • The IDM reserves the right to cancel an event, change the venue, amend the dates, fees or speakers at any time without prior notice.
   

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