Online Success Stories: Achieving Excellence on the Web
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Online marketing has really come of age in 2006, rapidly overtaking many of the more entrenched media channels as a source of revenue and new customers. Spend an evening with the IDM North and hear from two of the leading practitioners in the UK on their experiences of making web marketing really work. |
FREE events for members during IDM's 20th year!
This year, members may attend evening networking events FREE. See below. (Not a member? Apply online today!)
Non-member offer
Book two non-member places, get a third free.
Programme Outline
Customers Do Want to Be Loyal
Jonathan Wall, Marketing Director, dabs.com
Recently bought by BT, dabs.com has grown from £20m to over £200m in just seven years, and is one of the UK’s best known dotcom success stories. As Marketing Director for the last eight years, few UK marketers know better than Jonathan how to optimise web channels. In this enlightening session he will share some of the knowledge and metrics essential to ensuring profitable customer recruitment.
The Future for Search
Richard Gregory, Chief Operating Officer Latitude
Richard is a dynamic and entertaining speaker on all things new media, responsible at Latitude for the largest team of search specialists in Europe. With interest in search engine marketing exploding, he will look at some of the emerging services and technologies in the search marketplace, including Pay Per Call, Local Search and Brand Impact.
Speakers
Jonathan Wall, Sales and Marketing Director of dabs.com, the UK’s leading Internet retailer of IT and technology products, will reveal the secrets of great online content management.
Richard Gregory joined Latitude in November 2002 with 6 years prior experience in new media and marketing. Prior to his appointment, Richard worked for online agencies both in London and Leeds in the areas of account management, project management and business development for clients such as BT Cellnet (now o2), Yell, Volvo, DfES, MTV and Channel 4.
As Latitude’s COO, Richard is responsible for successful delivery of all clients’ campaigns as well as providing strategic advice on the European search engine marketplace. Since joining Latitude, Richard has been involved in the development of the company’s proprietary bid management software, COBRA, as well as building Europe’s largest team of search specialists. Richard is UK Chair of SEMPO, and is a frequent presenter at industry events. Recently, he has spoken at Haymarket’s Integrated Brand Building event, Jupiter Events’ Search Engine Strategies conference, the NMA Online Marketing Show, and a number of regional IDM events. This September he will be on the panel at Ad:Tech London.
18.00 Registration, coffee & networking
18.30 The Future of Search - Richard Gregory
19.20 Short break
19.35 Customers Do Want to Be Loyal - Jonathan Wall
20.20 Q&A session
20.30 Networking
21.00 Close
The venue is Lecture Theatre 3, Aytoun Building, Manchester Metropolitan University. Please click here for an online map.
Networking
All delegates will receive an attendee list as part of their ticket purchase to help them network more effectively. In the meantime, here is a sample of the companies attending IDM events in the North:
Additions Direct | My Travel UK |
Continuing Professional Development (CPD)
Attending this event contributes two hours under the "Event participation" category towards your annual IDM CPD Award total. We are happy to provide supporting evidence for your records. Contact the Membership Team on 020 8614 0275 or email membership@theidm.com after attending the event. This event also qualifies towards the CIM and IPA CPD schemes.
FREE events for members!
If your online booking includes only members, select "Offline" payment. Enter each members' membership no., and your invoice will confirm the zero charge for these places. If your booking includes non-member guests, select either "Offline" or "Online" payment methods.
Book two non-member places, get a third free!
Non-members are welcome at the usual rate. For every two paid places, the third is free. Call the Bookings Hotline on +44 (0)20 8614 0277 or email events@theidm.com, or select ‘Pay offline’ when booking online.
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The small print
- Prices for this event are subject to VAT.
- A replacement delegate is always welcome – just inform the IDM. Non-members will be charged at the full rate if replacing a member.
- Free member tickets: You may cancel your place in writing up to 10 working days prior to the event without charge. Thereafter a £25 cancellation fee is payable. Please note this cancellation fee will also be levied should you be unable to attend the event. Free member places are limited and allocated on a first come first serve basis.
- Non-member and paid ticket: You may cancel your place in writing up to 10 working days prior to the event without charge. Thereafter the full ticket price will be payable.
- Joining instructions are distributed by email seven days prior to the event.
- The IDM reserves the right to cancel an event, change the venue, amend the dates, fees or speakers at any time and without prior notice.
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