The next customer relationship revolution: Volunteered Personal Information

Warning: this event contains views that explode many of the myths of traditional CRM and signals a new direction for customer relationships.

See who's already booked to attend »

Event overview

There’s more customer information in your customers’ heads than you’ll ever be able to gather in a traditional CRM database. New technologies now mean that customers can share this information with you – but only if they want to. If you want to build better, closer, more profitable customer relationships than your competitors, you need to understand the opportunities opened up by Volunteered Personal Information.

On 28 January 2010, data researcher and business writer, Alan Mitchell explains why handing your customers control of their own data is not a threat. But, by re-writing the ‘data contract’ between individuals and organisations it signals a new direction in customer relationships, bringing with it greater relevance, lower costs, improved ROI and increased competitiveness.

VPI is information only the customer knows and which therefore only the customer can share. It may include their changing personal circumstances, interests, product preferences, or their plans and intentions. New technologies are making it possible for customers to share this information whilst keeping it under their own control.

Alan Mitchell and co-speaker, William Heath will explain why VPI represents the next wave of Internet innovation. Together, they will:

• explain the 'tipping points' behind the rise of VPI
• assess the potential value of VPI to organisations
• describe how VPI can support CRM
• reveal how VPI improves data accuracy, reduces risk and improves ROI
• identify new product and service opportunities
• build a business case for VPI
• show how to create a VPI strategy.

When this event was previewed by an audience of senior professionals, here's what they said:

"Alan Mitchell's master class was extremely thought provoking. It shows that we are now entering another new phase of direct marketing."

Christopher Combemale, Founder, the Email Academy

"A fascinating afternoon!"
Tracey Weir M IDM, Vice President, Customer Solutions Group, CACI Ltd

Agenda

Detailed joining instructions will be provided by email five days before the event.

About the speakers

Alan Mitchell, Business Writer and Commentator
Alan Mitchell is a founder of the consumer empowerment think tank Ctrl-Shift. He has spent the last 20 years researching, writing about and commenting on consumer, market and marketing trends: as editor of Marketing magazine, as marketing correspondent for The Times, as a contributor to the Financial Times and columnist for Marketing Week and Marketing magazine.

Alan is author of Right Side Up and The New Bottom Line, books which introduced and fleshed out the concept of ‘buyer-centric commerce’. He serves on the steering committee of Harvard Law School Berkman Center for Internet and Society ‘Project VRM’ and on the editorial boards of The Journal of Brand Management and The IDM Journal of Direct, Data and Digital Marketing Practice. He is a founder of the consumer empowerment think tank Ctrl-Shift.

William Heath, Founder, Ctrl-Shift
William founded Kable Ltd, the public-sector IT research business now part of Guardian News & Media. He chairs the Open Rights Group and is on the advisory council of Foundation for Information Policy Research. He moderates the Ideal Government blog which asks what we want from e-enabled government, and is fellow of the Young Foundation working on online feedback about public service quality. William is a founder of Ctrl-Shift and Chairman of the Mydex Community Interest Company.

Venue

This event will take place at the Strand Palace Hotel, 372 Strand, London, WC2R 0JJ. Download a map and directions »

The nearest stations are Charing Cross and Covent Garden.

The IDM Data and Database Marketing Council

Representatives from the IDM Data Council will be at this event. The council plays an advisory role on the data-related aspects of the IDM’s professional development and education programmes, ensuring they are up-to-the-minute and relevant to today’s marketing professionals.

The Council’s aim is to achieve a clear and sustainable shift in perception of the value of the data assets and data skills within the business and to underline their importance in delivering true and long-lasting competitive advantage. If you would like to put yourself or a colleague forward to join the council, please email karensmith@theidm.com.

Sponsor

Our thanks to DQM Group for sponsoring this event. DQM Group was formed in 1996 to create solutions that monitor, protect and facilitate the databases of leading commercial data owners such as publishers, credit and marketing information companies.

Networking

Your joining instructions will include an invitation to submit your photograph and details of your company prior to the evening. On the night, you will receive an attendee list and delegate directory to help you network more effectively.

In the meantime, here are just some of the job titles and companies of those booked to attend:

Agency Head, 100 Percent Direct Marketing
VP Direct Marketing, ALICO Life and Wealth Management
Strategic Partners Marketing Manager, Aviva Investors
Head of Data Management , BBC
Operations Manager (Capita TVL), BBC
Group Head of E Business, Belron
Web Editor, Big Lottery Fund
Chairman, Brand Finance
Head of Customer Insight, Bunnyfoot
Marketing Operations Manager, CA Plc
Account Director, Callcredit Marketing Solutions
Managing Director, Campaign Solutions
Project Manager, Canon Technology Europe Ltd
Head of Marketing, Capita Business Services
Head of Revenue Management, Capita Business Services
Director, Clarity in Marketing
Managing Director, Clark Marketing Ltd
Business Development Director, CLE Print Limited
Client Services Campaign Manager, Connection2 Limited
Managing Director, DataTalk (Statistical Solutions) Ltd
Head of Supporter Development, Diabetes UK
Marketing Manager, Domestic & General
Customer Relationship Manager, Exemplas Limited
Managing Director, G2 data dynamics
Director of Marketing, Hammicks Legal Information Services
Planning Director, Harvest Digital
Director, HEM Solutions UK Limited
Senior Integrated Marketing Manager, Herbalife
EMEA PR Manager, Hitachi GST
Head of DM Special Projects, HSBC
Marketing Manager, i:protectinsurance.co.uk
Managing Director, ICSC Europe LLC
Chief Alchemist, Information Alchemy
Group Account Director, Jacob Bailey Ltd
Director, Jalebi
Direct Marketing & Data Manager, LexisNexis
Core Business Manager Direct Marketing, LexisNexis Butterworths
Head of Marketing Insight, LV=
Managing Partner, Magenta 7
Consultant, Marketing Communications
Planning Director, MBA
Associate Director – Operations, Media Measurement Limited
Director, N H A Ltd
Director, Neon Nelly
Research Executive, Northstar Research & Partners
Director, Opt-4
Lecturer/Consultant, Oxford Brookes University
Director, Marketing Operations Consulting, Percassity Marketing Ltd
Data Solutions, Perfiliate Technologies Limited
Partnerships Manager, Perfiliate Technologies Limited
Account Manager, Phoebus Associates
Managing Director, Positive Profile Ltd
Director, QMS ltd
Direct Marketing Consultant, Response Ability Ltd
Marketing Consultant, Response Ability Ltd
Internet Campaign Manager, RIAS Plc
Director, Roche Solutions
Head of Fellowship, Royal Society of Arts
Communications Lead, Shell International Petroleum Company
Senior Marketing Manager, SITA
Corporate Business Manager, Specialist Make-up Services Limited
Chairman, Tangible Data
Director of Marketing, The Art Fund
Managing Director, The Bradford Exchange
CEO, The ComMentor Group
Managing Director, The Data Factory
Owner, The Marketing Planning Practice
Marketing Manager, The Royal Marsden Hospital
Fundraising Support & Database Manager, The Royal Marsden Hospital
Director, TheCustomer.co.uk
Managing Director, Therefore Consulting
Managing Director, Thomas Cole Ltd
CRM & Customer Data Manager, Unipart Logistics
Marketing Manager, Victory Services Club
Service Development Manager, Xerox Global Services
Market Insight Executive, Zurich Insurance

Continuing Professional Development (CPD)

Attending this event contributes two hours under the "Event participation" category towards your annual IDM CPD Award. This event also qualifies towards CIM, IPA and other CPD schemes and we are happy to provide supporting evidence for your records. Contact the membership team on
+44 (0)20 8614 0277 or email membership@theidm.com after attending the event.

The small print

• Prices for this event are subject to VAT.
• A replacement delegate is always welcome - just inform the IDM. Non-members will be charged at the full delegate rate if replacing a member.
• Free member tickets: You may cancel your place in writing up to 2 working days prior to the event without charge. Thereafter a £19.50 cancellation fee is payable. Please note this cancellation fee will also be levied should you be unable to attend the event. Free member places are limited and allocated on a first come first serve basis.
• Non-member and paid ticket: You may cancel your place in writing up to 2 working days prior to the event without charge. Thereafter the full ticket price will be payable.
• Joining instructions are distributed by email five days prior to the event.
• The IDM reserves the right to cancel an event, change the venue, amend the dates, fees or speakers at any time without prior notice.

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