The Annual IDM Data Summit: Data Management Strategy: Evolution or revolution?
The programme for the 2009 IDM Data Summit underlined the growing diversity of datasources available to support marketing strategy and investigated the increased importance of effective and innovative data management strategies in order to gain competitive advantage in the current economic climate.
For those who missed the event, or who simply want an aide-memoire, here's a summary of the day by the IDM’s Peter Mouncey F IDM.
Past Data Summit feedback
"The IDM Data Council Summit has been an integral part of my professional development as a senior data manager. I will be leaving better informed about industry developments, encouraged that I am doing the right things, and inspired to try new approaches to deliver value into my organisation."
James Couchman
Senior Data Manager, Lloyds TSB
"Very useful in seeing how real companies have dealt with real issues."
Jonathan Solomons
Data Integration Specialist, SAS Institute
"The event was excellent and very well prepared. The speakers were all of a high quality with extremely useful presentations of case studies that can be applied to any business."
Kimberley Savage
Marketing Commercial Analyst, JD Williams
