The First IDM Data Council Summit — Selected Presentations*
The First IDM Data Council Summit set out to explore how effective data management creates competitive advantage. *IDM Members can access two of the expert presentations from a programme that featured some of the world's leading data strategists.
Data and decisions - the anatomy of a profit focussed organisation
[19 Mar 2007] Rosemary Albinson, Strategy and Planning Manager R&M Technology Strategy Team, BP. Delegates gained a perspective on why getting useful data is so difficult and heard about practical steps they can take to build a "data smart" organisation. Planning your data management programme is as important as planning your strategic processes.
The new science of insight management
[19 Mar 2007] Steve Wills, Managing Director, Customer Insight Solutions Ltd. Delegates learnt how major companies have come to understand the strategic importance of insight in creating competitive advantage – and how the role of "Insight Management" differs from the traditional skills previously required with market research, CRM and data management. It outlined the key practical steps an Insight Director needs to take if the value of insight is to be fully exploited.
