The Second IDM Data Council Summit — Selected Presentations*
The 2008 IDM Data Council Summit set out to explore the 'changing face of Britain' and the challenges that the empowered and multicultural consumer presents to today's marketers . *IDM Members can access two of the expert presentations from a programme that featured some of the world's leading data strategists.
Segmenting consumers on the basis of their ethnic, linguistic or religious origin
[27 Jun 2008] Richard Webber Hon F IDM, Managing Director, OriginsInfo Ltd
Richard’s views and writings on this subject of geodemographics have been widely published. In his session he reviewed why origin must be viewed as an important consideration in market segmentation and communication activities. He looked at why attributing people into segments on the basis of their name is, for most organisations, a more practical basis than relying on self completion questionnaires.
Thinking ahead
[27 Jun 2008] Richard Worsley, Director, Tomorrow project
Richard is one of the two co-Directors of the Tomorrow Project – a registered charity undertaking an independent programme of research, consultation and communication about people’s lives in Britain in the next twenty years. His session revealed factors about work and the workplace; hanging consumer behaviour and expectations; careers, guidance and life cycles; and global context.
