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5th IDM/DMA West Digital Marketing Conference

Invest one digital day out in the company of proven, expert digital marketing practitioners from brands such as Shop Direct, Havas, the BBC, Universal Media, Canada Life and Ogilvy & Mather to absorb strategies, techniques, tips and advice that make an immediate difference on your return to the office. From just £99 + VAT – all refreshments, networking drinks reception and CPD hours included. Follow the tweets with #westdig

08:30-09:00 // Registration, tea, coffee and pastries

09:00-09:15 // Welcome address and introduction

09:15-09:45 // Keynote: Digital Expresso
Rob Thurner M IDM, Founding Partner of Burner Mobile and member of the IDM Speaker Faculty
Like a shot of strong coffee, Rob will kick-start your morning with fresh customer insights, examples of digital best practice, new stats, trends and inspirational thoughts to set the tone of the day. (Watch out for his live audience social media demo!).

09:45-10:15 // Keynote: Hip, Hot, Digital Brands
Mark Lainas, Head of Digital, Ogilvy & Mather
Fast, innovative, fearless, original, confident, unique, calculating, customer-orientated and reaping the rewards - these are today’s, hip and hot digital brands. Join Mark for this showcase and analysis of digital brands, their work and what makes them the ones to watch. Review, reflect and return to the workplace armed with new ideas and innovations.

10:15-10:40 // Morning coffee and networking

10:40-11:10 // Keynote: Is the Future Personalised
Penny Allen, Design Researcher, BBC
Penny’s talk will challenge the marketer’s perspective on making services increasingly more personalised and re-evaluate the use of data from the user’s viewpoint. Drawing on her role in the Internet Research and Future Services team, she’ll share exclusive research examples and address the related issues of authentication and privacy.

11:10-11:40 // Client Case Study: Social Media @ first direct
Rebecca Dye, Social Media Manager, first direct
Rebecca will reveal what customers now expect; how to re-engineer your business to accommodate the complex mix of customer relationships and loyalty; tips for customer support & management, and the value of leveraging advocacy from customers, brand advocates , influencers and trend setters.

11:40-11:45 // Stretch your legs and select one of your two choices of workshop

11:45-12:30 // Interactive Workshops
You asked, we responded. Identified as the areas of most interest to practitioners, these intimate workshops will dive deep into specific digital topics. Hosted by expert practitioners they aim to fast-track your knowledge and address your business issues. Choose from workshops on Big Data, Trigger Marketing, Digital Innovation and Mobile. These sessions are all repeated in the afternoon.

12:30-13:45 // Buffet lunch and networking

13:45-13:50 // Welcome back!
Nigel Halliday, Chair DMA West & Wales and Business Development Director, Equifax

13:50-14:20 // Client case study: Mobile at the Heart of Omnichannel Marketing
Sam Barton, Head of User Experience, Shop Direct (Littlewoods,, isme, K & C,
Winning across multiple digital screens means understanding how each platform’s unique features or contexts can be amplified to maximise life-time value. Learn how Shop Direct optimises the user experience across devices and adds real value with rich content and interactions.

14:20-14:25 // Stretch your legs and select your final workshop

14:25-15:10 // Interactive workshops: Big Data, Trigger Marketing, Digital Innovation and Mobile

15:10-15:35 // Afternoon tea and networking

15:35-16:15 // Expert panel: The Challenges of Media Convergence
Paul Avis, Marketing Director, Canada Life
Ed Irwin, Head of Campaigns, PwC
Segun Ogunsheye, Head of Creative Services, Havas

Media convergence, multichannel marketing, omnichannel marketing seem positioned as the natural evolution of marketing, but what’s the reality? is it currently being implemented across organisations and brands? Is TV and digital being planned jointly? Is there still above and below the line? Why are there still media silos in brand organisations and structures? Where does the customer sit in all this and what are the challenges of true media convergence? After this lively and thought-provoking debate you will be sure to have answers to some of the questions raised around this relevant and strong marketing topic.

16:15-16:45 // Client case study: Game Changing Trends - Augmented Reality
Deborah Hyacinth, Head of Global Media, Universal Media
Augmented reality (AR) is emerging as an important tool for generating excitement around brands. Learn first-hand from dynamic music brand, Universal, as Deborah guides you through a campaign, explains the process, outlines the challenges and shares ROI. If you have any preconceived ideas that AR is a gimmick or short-lived novelty, then this final keynote will challenge them.

16:45-17:00 // Closing address

17:00-18:00 // Networking drinks reception
Join us for a glass of fizz, wine or juice, whilst you network and develop contacts with speakers and fellow marketers. If the weather is fine, we’ll be outside on the lawn!

Plus, If you’ve been inspired during the conference to enhance your learning around all things digital, then join us for a short Q&A session around the marketing qualifications the IDM has to offer.

Discounted places

Bookings for DMA, IPA, IAB, CIM, IPIA and Chinwag members

If you are a member of these organisations, please call 020 8614 0277 to book, quoting your membership number to ensure your discount – or book online quoting your discount code and select off-line payment. Fees must be received in advance of the conference start date.


The conference will be held in the historic surroundings of Ashton Court Mansion, Ashton Court Estate,
Long Ashton, Bristol, BS41 9JN

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Getting there:

Ashton Court Mansion is situated to the west of Bristol City Centre (2 miles from the City centre).

From the M5: take Junction 19 (avoiding the City Centre) with direct access from the A369, Portishead Road.

From the M4, take the M32 to the City Centre and follow signs to Weston Super Mare or Portishead.

There is easy access and parking available at £1 per day.

Closest train station: Temple meads railway station.

Taxis from the City Centre cost around £8-£10.

Lost? Contact the venue: 0117 963 3438

Local Hotels (rates for guidance only):

Redwood Hotel

Double executive room at £199, 6-10 min from the venue

Avon Gorge

Double room, breakfast not included £69, 6 min from the venue

Double room breakfast included £89, 6 min from the venue

About the venue:

Step inside Ashton Court Mansion and experience the days of splendor and extravagance at one time only enjoyed by Bristol's wealthy upper classes. Gothic stonework and Georgian panelling sets this truly unique and glorious building aside from all others. The glorious 850 acre estate on the outskirts of Bristol boasts some of the finest public parkland in the South West, it is a Grade II listed landscape, and winner of the prestigious Green Flag award. Enjoy the beautiful undulating grounds that offer ancient woodlands and formal gardens.

Speakers and Panellists

Robert Thurner M IDM is your Mobile Marketing training course guest speakerRobert Thurner M IDM, Founder Burner Mobile
Rob is an independent mobile consultant, trainer and speaker with 20 years' digital and traditional marketing experience gained with agencies and international media owners. Rob helps solve clients' business problems with innovative mobile solutions. Rob is the Founding Partner of Burner Mobile, the Mobile Consultancy and Training business. In 2011 he trained over 950 marketers in Europe and the US on a broad range of mobile topics. Rob was Commercial Director at Incentivated, one of the world's most pioneering, award winning mobile specialists where he developed new business strategy, won business and grew the company's profile among advertisers and agencies. Rob's client contacts include Amex, Betfair, British Airways, Carphone Warehouse, GSK, Jaguar, King of Shaves, M&S, O2, Reed Business Information, Royal Mail, STA Travel, Tesco and multiple agencies. Robert is also a training course tutor on the IDM Complete Digital Marketing, Complete Direct and Digital Marketing and Mobile Marketing training courses.

Penny Allen, Design Researcher, BBCPenny Allen
Penny is a Design Researcher for BBC Research and Development. Currently in the Internet Research and Future Services team her role is to understand user needs through user experience research and translate these needs into elegant solutions for technology design. Her current work is around personalised services and the role of privacy and authentication. Her background in Psychology provides an interesting perspective on the needs of users and their subsequent behaviours.

Paul Avis, Marketing Director, Canada Life
Paul AvisPaul Avis is the Marketing Director of Canada Life Group Insurance. In an intermediated B2I2B marketing environment the organisation is seen as a technical, thought leader in the complex arenas of employee health management and protection. With a 24% market share in a conservative, mature area of the financial services market, Canada Life Group Insurance covers more than 2.6m employees and approximately 21,000 employers. It specialises in group income protection, critical illness and life and dependants insurance cover as its main product set and has developed a value-laden approach to its proposition to ensure that its core financial products are augmented by services designed to give individual and corporate support. To ensure a market leading position is maintained, a full suite of traditional and new media is deployed to its advisers and end user clients, with a clear focus on audience segmentation.

Sam BartonSam Barton, Head of User Experience, Shop Direct (Littlewoods,, isme, K & C,
Shop Direct is the UK’s leading multi-brand digital retailer, with department store brands including, Littlewoods, isme and The business has annual sales of around £1.7bn and delivers more than 50m items to customers ever year. More than 79% of sales are now online, with 32% of those from mobile devices. The Shop Direct brands receive a total of more than 800,000 website visits every day.

As Head of UX at Shop Direct, Sam is responsible for delivering the most engaging and innovative shopping experience to millions of customers across all devices. He ensures that the key objectives of the business are met by continually optimising customer journeys to drive improved customer satisfaction and business performance.

Rebecca Dye, Social Media Manager, first direct
Rebecca DyeBecky Dye joined first direct in 2012 as their first social media manager.  With a challenging role in a heavily regulated environment, her focus has been to develop the bank's social media strategy, applying an integrated and consumer focused approach to complement its success in conversations held over the telephone. Prior to first direct, Becky worked as a Brand Manager for the Odeon and UCI cinemas where she championed social media within the business, securing budget to develop and implement the ODEON

Nigel Halliday, Chair DMA West & Wales and Business Development Director, Equifax
Segun Ogunsheye
Nigel has over twenty years of sales experience, initially internationally in a wide range of industries following a degree in modern languages. For the past fifteen years, however, he has worked with some of the largest names in the UK marketing services sector and he currently manages Equifax’s Marketing Services resellers. Nigel has been Chair of the DMA West and Wales Council since 2011 and was recently re- elected for another term.

Deborah HynacinthDeborah Hyacinth, Vice President, Global Digital Marketing, Universal Media
Deborah oversees UMG’s global digital marketing strategy, primarily focusing on marketing innovation and emerging media which can be harnessed for Universal Music’s roster of superstar artists.  She also leads on developing new marketing models for CRM, e-commerce, social media and mobile, to ensure digital is at the core of UMG’s global marketing strategy. An international executive with over 12 years’ digital marketing experience, Deborah has worked with some of the world’s biggest acts – including The Rolling Stones, Bon Jovi, Madonna, Rihanna and Justin Bieber – to produce successful digital campaigns worldwide. Prior to joining Universal Music, Deborah was Director Global Digital Strategy at EMI Music and previously

Ed Irwin, Head of Campaigns, PwC
Ed IrwinEd is Head of Campaigns for PwC UK, leading a team of 30 people who design and execute high impact marketing campaigns that support the growth ambitions of the firm. He’s had over 10 years experience in marketing and have spent much of it dealing with the opportunities and challenges that new technology has created. "I hope some of my experiences will help others to think differently about the way they approach marketing."

Segun Ogunsheye, Head of Digital, WebNarrative, Havas Group
Segun OgunsheyeThe WebNarrative team is headed by web veterans Segun Ogunsheye and Craig McCulloch who have for over 15 years been architecting, designing and building user centred websites and web based technical solutions. Their team have a vast amount of expertise in transactional and complex data driven websites, corporate portals and web based technical applications. worked at Thompson Reuters. social media strategy including the development of Facebook and YouTube pages.

Mark Lainas, Managing Partner, Head of Digital, Ogilvy & Mather

Supported by:

For over a century the CIM have been winning professional recognition and status for the marketing individual, we continue beyond our centenary year as the marketer's lifelong career partner and the champion of marketing excellence in all aspects of business and commerce. High standards of quality and integrity are vital to the success of the marketing profession. So maintaining, developing and setting standards within the industry is a key part of The Chartered Institute of Marketing's work. All our members are expected to adhere to our Code of Professional Practice, which requires marketers to be honest, legally compliant and up-to-date. The Code can be viewed in our Royal Charter, Bye-laws and General Regulations 2008 document.Drawn up after extensive research with employers and leading academics, our Professional Marketing Standards clearly show the skills expected of marketing professionals at every stage of their career. These standards are designed to help both marketers and their employers assess competencies and training needs.

Media partners

Chinwag connects digital businesses and people.We were around when the industry started in 1995. As it’s changed, so have we. Chinwag runs Social Media Week London (500+ events, 45,000 delegates so far) and curates many other networking nights, panel sessions and conferences including the UK's first Facebook Marketing conference and Psych (Psychology, Influence & Behavioural Science). Our Digital Missions promote international partnerships, helping over 150 British firms understand overseas markets and championing start-ups to establish themselves in this country.

IAB UK was founded in 1997 – several months before the Google domain name was registered. The first IAB / PwC adspend figures released in 1998 showed online advertising to be worth £8.1 million in 1997. By 2000 this figure had risen to £153.1m. By 2004 this was £825.2million. Between 1997 and 2004 the value of the UK’s online advertising industry grew by 10,088 per cent. Richard Eyre, ex-Chief Executive of ITV Networks and Board Director of Guardian Media Group became IAB chairman in 2003. IAB launched Creative Showcase Awards in 2003 to celebrate the best in digital advertising creativity.

In promoting the value of agencies, our aim is to influence the wider business, social and regulatory worlds so that our members can thrive and prosper. This means protecting their interests and promoting the advertising sector as a force for good in society, and as a driver of growth in the broader context of the economy. From our offices in 44 Belgrave Square, London SW1, we also work in close collaboration with other advertising-related trade bodies. In particular, with the AA and ISBA in the UK; and with EACA, CAA and the 4A’s on an international basis.

IDM Event App

IDM Event App Closer to the conference, we’ll invite participants to download the free IDM Event App, allowing you to access the event schedule, venue and travel information, chat with other attendees, view live twitter feeds and messages as well as participate in snap polls. We hope this will enhance your IDM event experience – and please do feel free to feedback your comments after the event.

Please note that the App does not share your contact details.

The 5th Annual IDM/DMA West Digital Marketing Conference counts as 7 hours towards the IDM Continuing Professional Development (CPD) Award scheme, which is an important means of ongoing recognition and advancement for marketing practitioners. It is available for use by members and graduates of the IDM.

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