The West Digital Marketing Conference 2011 presentations

The Digital Landscape 2011
[12 Oct 2011] This popular and lively session will distil the key issues, trends and opportunities for digital marketing in the year ahead.
Steve Kemish F IDM, Director, Cyance Ltd and Chair, The IDM Digital Marketing Council

2+2=5: the role of Social and CRM
[06 Oct 2011] Andy and Julian explore the role of Social and CRM as part of an integrated customer engagement strategy.
Andy Green, Director, The Customer Framework and
Julian Measy, Director, The Customer Framework

Case study: Hiscox Insurance
[06 Oct 2011] Simon and Natasha reveal real-life challenges and solutions.
Simon Wood, Online Marketing Manager, Hiscox Insurance and
Natasha Woolley, Account Director, Flourish

Case study: Pan-European B2B Lead Generation Online
[06 Oct 2011] Learn how Panasonic Toughbook took their marketing online to address the core problems of building brand within new markets whilst increasing overall lead generation efficiency. All this with a backdrop of overall recession, reduced budgets and increasing competition from major players.
Gavin Sinden F IDM, Digital Strategy Director, Equi=Media Limited

Specialist briefing: How to Harness the Mobile for Marketing
[06 Oct 2011] In this year's Annual IDM Lecture, Peter Fitzgerald of Google said that all their development now starts with mobile. But how do you take rapidly evolving mobile concepts and make them marketing reality?
Robert Thurner M IDM, Independent Mobile Consultant

Specialist Briefing: Is Gamification the New Social Media?
[06 Oct 2011] Gaming used to be what spotty teenage boys did in their bedrooms, shooting aliens and racing cars, then the Wii came along and dragged gaming into the mainstream.
Sean Singleton, Group Managing Partner, Skive