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• 05 Mar 2010
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• Volunteered Personal Information - Alan Mitchell and William Heath
  Expert database marketer and writer, Alan Mitchell explains why it’s vital that today’s marketers understand the opportunities presented by VPI.
  
• 04 Mar 2010
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• Online engagement: has your brand got the X-Factor? Andrew Piller, Commercial Director of FMX, Fremantle Media
  Andrew's presentation reviewed how FMX responds to the challenges that brands are facing in the area of consumer engagement.
• 18 Jan 2010
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• Identifying and Leveraging your Business-to-Business Influencers in a Web 2.0 World
  In this presentation, Duncan Brown, Managing Director of Influencer50 Ltd and Lisa Hutt EMEA Programs Director at salesforce.com examine how leading marketers have adapted to a new and rapidly changing landscape by reaching out to newfound Influencers, increasing their reach, credibility and sales potential.
• 27 Jul 2009
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• Digital Thinking: the New Digital Marketing - Ideas That Can Be Advertised, Not Advertising Ideas
  Nick Emmel shows how to adapt marketing strategies to be relevant in the digital world, using examples from Vodafone.
  
• 23 Jul 2009
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• Digital Thinking: the New Digital Marketing - Mobile Marketing
  Eric Mugnier from Inside Mobile looks at Mobile Marketing and the use of new technologies.
• 29 Jun 2009
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• Proving the Power of Data: Outsmarting the Credit Crunch
  Di Roach of dunnhumby reveals how retail data and new analytics lead to informed action.
• 29 Jun 2009
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• Proving the Power of Data: Experiencing Schweppes
  Fiona Blades of MESH planning and Linda Neville, Strategic Planner, Coca-Cola share Schweppes' success in measuring real-time brand contacts and the emotions surrounding them. Read more about experience data:
• 20 Apr 2009
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• Emerging digital trends: Katie Smith, Head of Digital Media, Macmillan Cancer Support
  Katie Smith's presentation on Macmillan's aim to reach and help over two million sufferers of cancer.
• 20 Apr 2009
• The Annual IDM Lunch 2009: Video highlights
  In his new book, Grown Up Digital, Don Tapscott describes how differently the new net generation grew up, how differently it thinks and behaves – and how it has now arrived as the bright new talent in our businesses. In his presentation at the prestigious Annual IDM Lunch Don unveiled how the wikinomic generation will influence the nature of business, the marketplace and society as a whole.
• 07 Apr 2009
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• The Annual IDM Lunch 2009: Grown-up Digital, the Net Generation, Talent and Marketing, Don Tapscott, Chairman, nGenera Insight
  In his new book, Grown Up Digital, Don Tapscott describes how differently the new net generation grew up, how differently it thinks and behaves – and how it has now arrived as the bright new talent in our businesses. In his presentation at the prestigious Annual IDM Lunch Don unveiled how the wikinomic generation will influence the nature of business, the marketplace and society as a whole.
• 23 Mar 2009
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• The 3rd Annual IDM Data Summit; How a new data stream, experience data, provides clients with a competitive advantage, Fiona Blades, Chief Experience Officer, MESH Planning
  How a multi-award winning methodology measures marketing impact and effectiveness, using the real-time emotional reactions of its target audience at each customer touchpoint.
• 23 Mar 2009
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• The 3rd Annual IDM Data Summit; The hidden dimension: emotion, Martin Oxley, MD, Buzzback
  How creative use of the internet can build a better customer picture through its ability to connect and engage.
• 05 Feb 2009
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• Courting and Keeping Customers; Loyalty 2.0: Linking Loyalty to the Customer, Natalie Kouzeleas, Senior Director Marketing & Loyalty Solutions EMEA, Oracle Corporation.
  Natalie's white paper looks at the concept of ‘Loyalty 2.0,’ providing insight into where loyalty programmes are headed and the growing importance of technology in underpinning a successful loyalty programme.
  
• 05 Feb 2009
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• Courting and Keeping Customers; Winning and Retaining Customers, Nick Mercer, Commercial Director, Eurostar.
  Nick reveals how Eurostar has grown its turnover by 80% in the last five years by taking an innovative approach to courting and keeping customers, including how business had to adapt rapidly to the events following the channel tunnel fire.
• 27 Jan 2009
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• The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Bringing it all together: a Visit Wales Case Study; John Munro Cert Dig IDM, M IDM, Digital Marketing Manager, Visit Wales
  Appreciate how Visit Wales first built user generated content and Web 2.0 principles into their campaigns and, in a current campaign, are integrating on and offline channels through brand and direct marketing. See some of the practical lessons learnt and how these might apply to your business.
• 27 Jan 2009
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• The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Keynote: The digital marketing landscape 2009; James Matthewson M IDM, Director, My Digital JAM Limited
  This event was supported and developed by the Councils of the IDM and DMA in the West. In his keynote session James explained how marketing has changed forever and outlined nine key considerations for marketers.
• 27 Jan 2009
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• The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Making playtime work: a National Lottery Case Study; James Long M IDM, Planning Director, Flourish
  Discover the award-winning planning and insight that led Camelot to deploy email, viral, microsites and direct mail to encourage existing and lapsed players to play again.
• 27 Jan 2009
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• The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Specialist briefing: Getting up close and personal: pushing the boundaries of SMS; Nick Fuller F IDM, jaywing
  Nick discussed how marketers are getting to grips with the newest and most personal of direct channels, including examples of the primary types of campaigns, legal implications and the full range of possibilities around mobile devices.
• 27 Jan 2009
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• The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Specialist briefing: Maximising revenue and opportunities from email in an economic downturn; Steve Kemish M IDM, Client Services Director, Adestra
  In his session Steve discussed retaining and delighting customers to earn greater Life Time Value, and using email to turn customers into advocates and ambassadors.
• 27 Jan 2009
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• The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Specialist briefing: More traffic, better traffic, mastering SEO and PPC; Mike Rogers M IDM, Managing Director, Optimize
  Learn top tips and techniques from how big, grand companies have increased the quantity and quality of visitors to their websites via Search Engine Optimisation (SEO) and Pay per Click (PPC).
• 27 Jan 2009
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• The 2nd IDM/DMA West Digital Marketing Conference: DIGITAL: The right media at the right time. Workshop: online advertising that stands out; Oli Christie M IDM, Creative Director, Inbox Digital
  Online advertising is a hard nut to crack! This session used a genuine Panasonic brief to come up with ideas for an online advertising campaign.
• 07 Oct 2008
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• Business-to-Business (B2B) in the Spotlight; Simon Devonshire, Head of SME Business Marketing, O2 UK
  An IDM members’ event dedicated purely to B2B marketing. Expert speakers and an audience of like-minded marketers came together to discuss best practice and business opportunities. Simon explored why B2B marketing is often perceived to be boring.
• 09 Apr 2008
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• The Annual IDM Business-to-Business Marketing Conference 2008; Hoover's One Year On, Chris Warwick, Vice President of Product, Hoover's
  Chris bought us up-to-speed with the latest developments in Hoover's SEO techniques and customer contact strategies, which now incorporate social networking and user generated content.
• 09 Apr 2008
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• The Annual IDM Business-to-Business Marketing Conference; Thinking Differently! Rob Watt, Media Director, Avenue A | Razorfish
  The new generation of customers are Web 2.0 savvy. Rob explained why every business will need to change the way they communicate with their employees and their customers – and, of course, how to get started.
• 06 Mar 2008
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• Online advertising 2008: the essential briefing; Guy Phillipson, Chief Executive, IAB UK
  In an uncertain economy, with headline news of advertising cuts and an evidence of a shift to marketing budgets online, it pays to understand the online space and how to leverage it. Guy’s insightful presentation was coloured with fact and award-winning client examples including Volkswagen Golf GTI. Danny Meadows-Klue chaired the evening and considered what the future holds for digital marketing.
• 26 Feb 2008
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• The Annual IDM Data Council Summit 2008; Segmenting Consumers, Richard Webber Hon F IDM, Managing Director, Originsinfo Ltd
  Richard’s views and writings on this subject of geodemographics have been widely published. In his session he reviewed why origin must be viewed as an important consideration in market segmentation and communication activities. He looked at why attributing people into segments on the basis of their name is, for most organisations, a more practical basis than relying on self completion questionnaires.
• 26 Feb 2008
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• The Annual IDM Data Council Summit 2008; Thinking Ahead, Richard Worsley, Director, Tomorrow Project
  Richard is one of the two co-Directors of the Tomorrow Project – a registered charity undertaking an independent programme of research, consultation and communication about people’s lives in Britain in the next twenty years. His session revealed factors about work and the workplace; hanging consumer behaviour and expectations; careers, guidance and life cycles; and global context.
• 31 Jan 2008
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• The UK's Toughest Marketing Challenge; Mark Bainbridge, Marketing & Communications Network Director for the British Army
  The British Army is tasked by government to enlist 23,000 new soldiers a year, making it Britain’s largest recruiter in the face of a host of negative public perceptions. Mark, along with two key specialists from Publicis, revealed how the British Army continues to deploy the very latest in digital techniques that exploit the full potential of the media and applications at its disposal.
• 18 Oct 2007
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• View from the top: new advertising opportunities for direct and digital marketers; Hamish Pringle, Director General, IPA
  Hamish examined the latest Bellwether findings and assessed what they meant for the future of our profession. His presentation covered how to forecast the digital future - drawing upon the IPA-commissioned 10-year forecast from The Future Foundation - and What future marketing will look like, examining the need for integration, new roles for agencies and client “discomfort zones”.
• 10 Sep 2007
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• Inaugural IDM/DMA West Digital Conference: Best Practice Email Marketing Workshop: David Hughes M IDM, Strategic Consultant and IDM Diploma in Digital Marketing course tutor, Non-Line Marketing
  David's presentation explored statistics, research and best practice email marketing. A subject he is all too familiar with, given his role as a practitioner and principle course tutor of the IDM Diploma in Digital Marketing.
• 10 Sep 2007
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• Inaugural IDM/DMA West Digital Conference: Digital in Action; Matthew Stammers M IDM, Marketing & PR Director, CORGI
  In this highly topical case study session, Matthew demonstrates how CORGI Direct developed an affordable and effective digital marketing strategy aimed at trades people operating in the field. Matthew will outline the challenges encountered and share the valuable lessons - from business case to skill and resource management - that he and his team learnt along the way.
• 10 Sep 2007
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• Inaugural IDM/DMA West Digital Conference: Digital trends and opportunities: David Hughes M IDM, Strategic Consultant and IDM Diploma in Digital Marketing course tutor, Non-Line Marketing
  A fast-moving digital analysis packed with examples of digital communication with customers. The impact of Web 2.0 on customers, podcasts, blogs, social networking sites, in-game advertising - no online opportunity is left unturned.
• 10 Sep 2007
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• Inaugural IDM/DMA West Digital Conference: Exploiting B2B Online: Steve Kemish, Digital Marketing Consultant, Cyance
  Steve revealed the lessons learnt from growing Research Machines plc into a £20M online business in a tough UK market. An expert facilitator and workshop leader, he discussed exploiting the web to build business.
• 10 Sep 2007
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• Inaugural IDM/DMA West Digital Conference: Marketing in a Web 2.0 World; Alex Marks, UK Marketing Manager, Microsoft
  This presentation demonstrated the advancement of technology, how this affects the media channels and consumption, and how marketers can adapt to engage with them more effectively.
• 10 Sep 2007
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• Inaugural IDM/DMA West Digital Conference: The Digital Future - What it could mean? Jonathan Mitchener, BT
  The future landscape for business is going to be a very different one. There are a number of potential changes, so-called disruptive technologies, which coupled with a changing world may impact significantly on the way companies do business, including marketing. This presentation will give an insight into some of these potential disruptions and offer you the chance to reflect on how such developments might affect your world. One area to be covered, is the future of electronic gadgets which will revolutionise the potential for people (consumers and business) to access online digital services in a future converged technology world. In summary, a glimpse of the future today!
• 14 Jun 2007
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• Web 2.0 - What does it mean for you, your business and your customers?
  Find out what Web 2.0 really is and why you should be interested, which tools you should be looking at and what the real costs are, plus how to convince others of the business case for Web 2.0.
• 21 Mar 2007
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• BPA — Winners in Action
  What does it take to win the IDM Business Performance Diamond Award? Find out, first hand, from the 2006 winner: AA Insurance and their agency, Rapier Ltd.
• 09 Mar 2007
• The IDM Annual Lunch 2007: The challenges facing today's business leaders
  At the 2007 IDM Annual Lunch Sir Martin Sorrell predicted that over the next 5-10 years, WPP's business activities will continue significantly to move outside of traditional advertising into the direct, interactive and internet space. Members can listen to his address, free.
• 20 Feb 2007
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• Interactive Mobile Marketing Workshop: An introduction to mobile marketing, Nick Fuller, owner, Nick Fuller Digital DM and Anna Montes, Solicitor, Osborne Clarke
  The demographics of mobile marketing; How to put a campaign together; How to comply with legal requirements; How to make money from mobile marketing.
• 20 Feb 2007
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• Interactive Mobile Marketing Workshop: Case Studies, Paul Berney, Managing Director, Response Mobile, Robert Thurner, Commercial Director, Incentivated & Alex Meisl, Chief Executive, Sponge
  A look beyond the technology and the mechanics of mobile; Real life campaigns and how the client’s objectives were met; Mobile marketing put into context and what is actually happening in this fast developing medium
• 20 Feb 2007
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• Interactive Mobile Marketing Workshop: How much will it cost? Paul Berney, Managing Director, Response Mobile and Robert Thurner, Commercial Director, Incentivated
  Details of where costs mount up and budgetary requirements; How costs vary by campaign and how to ensure maximum cost-effectiveness; Examples of cost-variations from simple response handling to advanced mobile internet applications.
• 16 Nov 2006
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• IDM Members' Convention 2006: DM 2.0: Threat or Opportunity — Richard Madden M IDM
  A challenging, provocative, and intelligent analysis of the sacred cows and myths of direct, data and digital marketing.
• 16 Nov 2006
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• IDM Members' Convention 2006: Legal Landscape: a Level Playing Field for UK Marketers? — Stephen Groom M IDM
  In a 3 part presentation Stephen shared the findings of a new survey of European enforcement of marketing law. Briefs on the EU’s Unfair Commercial Practices Directive (due 2007), before highlighting key strategic issues and the impact on self-regulation and marketing practice.
  
  Finally, Privacy laws … Why is it still worth complying when your competitors seem to be getting away with murder?
• 16 Nov 2006
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• IDM Members' Convention 2006: Marketing the Buzz — Philip Wilkinson M IDM
  Philip reviewed what’s changed in the online space since 1998, particularly when marketing a new business.
• 16 Nov 2006
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• IDM Members' Convention 2006: The Journey to Marketing Optimisation — Mark Perrett M IDM
  Mark delivered an in-depth case study that considers the key components of Marketing Optimisation and demonstrated through experience some of the results that can be obtained through pursuing relatively simplistic optimisation strategies.
• 16 Nov 2006
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• IDM Members' Convention 2006: Twenty Twenty Vision — Peter Simpson M IDM
  The data, digital and direct profession has made huge advances over the last 20 years, but Peter expounds that DM is still a junior partner in marketing, and our primary output still referred to as junk. He predicts the next 2O years will see more radical change driven by, primarily, consumerism but also multi-channel, electronic, legislation and data protection developments. Peter shares his 2O predictions for the next 5 years on how the industry, and profession, will reshape.
• 20 Oct 2006
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• TV for Direct Marketers: Where Next? — Chris Gardner, Marketing Director, Which?
  Following success at Oxfam and Cancer Research UK, Chris Gardner told the story of how Which? moved from solely using direct mail/prize draw into a multi-media strategy incorporating both DR and BR TV.
• 20 Oct 2006
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• TV for Direct Marketers: Where Next? — Joanna Reynolds Hon F IDM, Managing Directors, Reynolds Busby Lee
  Joanna was formerly head of marketing at Reader’s Digest, IMP Publishers and MD at Time-Life. TV was one of the biggest media she used – but not just in the UK but Europe too. Joanna gave a unique perspective into European practice and what we can learn.
• 20 Oct 2006
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• TV for Direct Marketers: Where Next? — Maria Phillips, Creative Partner, Watson Phillips Norman
  Maria has been responsible for creating over 60 different commercials, covering fundraising, financial and more. She is one the most sought-after speakers on TV creativity. Maria talked about what happens when everyone is using the creative techniques that work - and what’s coming next.
• 20 Oct 2006
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• TV for Direct Marketers: Where Next? — Matt White, Channel 4
  What’s do the TV companies feel about DRTV? What are they planning in the future that’s going to help – or hinder? This presentation provided a unique perspective from the media owner’s point of view.
• 20 Oct 2006
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• TV for Direct Marketers: Where Next? — Mike Colling F IDM, Managing Director, Mike Colling and Co.
  Mike discussed the merits of the three main TV options for direct marketers: short form DRTV, long form DRTV (infomercials) and BRTV. What can each option add to a marketing mix? He shared the latest learning in response trends, and looked at what mobile and web have added to response results. And finally Mike spoke about the potential future for TV for direct marketers. What are the implications of a converging world, when you will know who has seen your commercial, exactly when, and where they were at the time?
• 20 Oct 2006
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• TV for Direct Marketers: Where Next? — Tina Taylor, Channel 4
  What’s do the TV companies feel about DRTV? What are they planning in the future that’s going to help – or hinder? This presentation provided a unique perspective from the media owner’s point of view.
• 20 Oct 2006
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• TV for Direct Marketers: Where Next? — Tod Norman F IDM, Brand Partner, Watson Phillips Norman
  What does hard-hitting DRTV do for your brand? Does it damage or help it? And if you have a powerful brand, does that help your response? For the first time in the UK, completely original ‘qualitative’ research findings were presented by Tod Norman.
• 21 Sep 2006
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• Getting under the customer’s skin - Martin Chillcott M IDM
  Martin Chillcott M IDM of Hotchilli delivered a 'no-holds barred' view of how real-world CRM programmes should be run to deliver genuine customer insight. Using examples from well known brands in Financial services, Travel and UK Leisure sectors and a major Loyalty scheme, Martin gave the benefit of his experience in data analysis, customer research and even some stuff from the real world.
  
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• 21 Sep 2006
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• Getting under the customer’s skin - Steve Messenger F IDM
  Steve Messenger F IDM, Senior Director for Forecasting, Modelling and Consultanc at Ipsos MORI challenged the DM industry on its failure to use attitudinal data to improve targeting. He is cynical about the extent to which attitudinal data is actually being used and understood and keen to talk about the added insight it can bring if employed effectively.
  
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• 19 Sep 2006
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• IDM North Conference: How to Win Customers and Influence Profits - Marketing for Value in the Travel Sector
  Patrick Allen, Head of Marketing, United Cooperatives
  
  As Head of marketing for the largest independent retail co-operative in the UK Patrick Allen is less concerned with customer acquisition than he is with are the acquisitions adding value to the business? Using examples from his Cruise specialist business unit he demonstrated how he has married econometric modelling with content software to develop a marketing for value programme that is adding millions to his bottom line.
  
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• 19 Sep 2006
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• IDM North Conference: How to Win Customers and Influence Profits - People are better than banks
  Simon Devonshire, Sales and Marketing Director, Zopa
  
  Launched in March 2005, Zopa was founded by Richard Duvall, James Alexander and David Nicholson. All were previously involved with Egg, with Richard Duvall the creator of the online bank for Prudential. Now, www.zopa.com, at just over a year old, has 63,000 people registered. The site has been dubbed "the people's bank" and lets individuals lend and borrow from one another. With customer acquisition rigorously controlled and a refreshingly different approach to communications, Simon shared the secrets of Zopa’s success and insights drawn from his extensive marketing experience.
  
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• 19 Sep 2006
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• IDM North Conference: How to Win Customers and Influence Profits - The impact of digital print and personalisation on customers - Focussing on the individual (Workshop)
  Phil Taylor, St Ives Direct
  
  This workshop session hosted by St Ives Direct gave an overview of what has been done, what is being done, and what could be done in the world of variable content printing.
  
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• 19 Sep 2006
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• IDM North Conference: How to Win Customers and Influence Profits - The online gold rush
  Davin MacAnaney, Commercial Manager, PaddyPowerPoker
  
  Eight of this year’s new Sunday Times Rich List entries come from the online casino sector. Davin’s not amongst them - yet. However, with over six year’s experience marketing in the online space, few are better equipped to describe some of the innovative acquisition techniques and the importance of analytics in this dynamic marketplace.
  
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• 19 Sep 2006
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• IDM North Conference: How to Win Customers and Influence Profits – Best Practice Email Marketing (Workshop)
  Anthony Green, Sales and Marketing Director, Concep
  
  This workshop showed how to harness innovative e-mail techniques to create incremental sales and build better online relationships, with Anthony Green from global email marketing specialists Concep. Covering both B2B and B2C campaigns, Anthony illustrated email best practice with case studies from leading UK and international businesses.
  
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• 19 Sep 2006
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• IDM North Conference: How to Win Customers and Influence Profits – Real-time research and testing (Workshop
  Bill Burey, Managing Director, CCB Limited
  
  This workshop showed how the new ‘real-time’ world could change the way we do business, and how to win new customers and influence profits.
  
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• 23 Jun 2006
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• Successful International CRM – General Motors Case Study
  On 22 June 2006, Rob Malyn, Direct Marketing Manager of General Motors Europe reviewed how General Motors developed a winning national CRM campaign into today’s successful European-wide programme.
  
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• 23 Jun 2006
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• Successful International CRM – Toyota Case Study
  On 22 June 2006, Graham Hill an advisor to CRMGuru.com and a principle with Sophron Partners Limited explained why you can’t create a great customer experience without first relating to your customers – and in particular how this key belief was used to expand the Toyota’s successful strategy throughout Europe.
  
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• 01 Jun 2006
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• Love in the Contact Zone: Relevant Skills and Data are Key (Jon Epstein)
  As use of the web accelerates, any human contact is more memorable – getting it right or wrong will increasingly determine loyalty and profit. On 23 June Jon Epstein and Simon Roncoroni explored how businesses must change their approach to contact staff and use of customer data to succeed in the ‘live’ market place of tomorrow.
  
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• 01 Jun 2006
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• Love in the Contact Zone: Relevant Skills and Data are Key (Simon Roncoroni)
  As use of the web accelerates, any human contact is more memorable – getting it right or wrong will increasingly determine loyalty and profit. On 23 June Jon Epstein and Simon Roncoroni explored how businesses must change their approach to contact staff and use of customer data to succeed in the ‘live’ market place of tomorrow.
  
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• 26 Apr 2006
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• Loyalty Schemes – The Good, The Bad and The Ugly
  What's the truth behind loyalty schemes? Are they really worth the investment? On 25 April 2006, sector expert Wanda Goldwag joined IDM Members and guests to take an in-depth, no-holds-barred look at which of today's high profile loyalty schemes are effective and which, frankly, are not. She examined why companies use loyalty schemes, why customers sign up and revealed her fascinating predictions as to what the future holds for loyalty.
  
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• 10 Apr 2006
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• Charities: The appeal of digital (Reading Room)
  Neil Davis from the Reading Room and Stephen Belgrave from the CrimeStoppers Trust joined Members and their guests at this evening event on 6 April. The event addressed the interactive aspects of awareness-building and fundraising projects as well as the most cost effective ways to both enhance communication while reducing overheads.
  
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• 10 Apr 2006
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• Charities: The appeal of digital (The CrimeStoppers Trust)
  Neil Davis from the Reading Room and Stephen Belgrave from the CrimeStoppers Trust joined Members and their guests at this evening event on 6 April. The event addressed the interactive aspects of awareness-building and fundraising projects as well as the most cost effective ways to both enhance communication while reducing overheads.
  
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• 03 Apr 2006
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• Emerging Growth Markets - China (event presentation)
  Jan Wemmel, International Business Development Manager at AZ| Direct Gmbh (www.az-direct.com), addressed IDM Members and their guests at this evening event on the 30 March. Using case studies such as L’Oreal’s loyalty program he explained how he tackled this difficult market and the pivotal role data plays in Chinese Direct Marketing.
  
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• 20 Mar 2006
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• Brilliant in Manchester (IDM North): Breathing Life into ‘Boring’ Subjects
  Chris Barraclough M IDM, Creative Partner, Barraclough Edwards Chamberlain
  
  On 14 March 2006 four of the most outstanding, most envied, creative talents revealed what makes creative work great. Chris Barraclough, revealed how you make ‘dry and dusty’ products sexy and appealing. From mortgages and factoring to fleet management and even accountancy, Chris showed how you can bring even the dullest product can be brought to life.
  
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• 20 Mar 2006
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• Brilliant in Manchester (IDM North): Ideas that make the world less ordinary (Part 1)
  Alistair Sim, Founder, Love Creative
  
  On 14 March 2006 four of the most outstanding, most envied, creative talents revealed what makes creative work great. Alistair Sim’s session looked at the very heart of the creative process and demonstrated with powerful case studies how to find those elusive creative ideas that can be executed across all channels.
• 20 Mar 2006
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• Brilliant in Manchester (IDM North): Ideas that make the world less ordinary (Part 2)
  Alistair Sim, Founder, Love Creative
  
  On 14 March 2006 four of the most outstanding, most envied, creative talents revealed what makes creative work great. Alistair Sim’s session looked at the very heart of the creative process and demonstrated with powerful case studies how to find those elusive creative ideas that can be executed across all channels.
  
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• 20 Mar 2006
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• Brilliant in Manchester (IDM North): Six Simple Questions
  Steve Harrison, Founder and Creative Director, Harrison Troughton Wunderman
  
  On 14 March 2006 four of the most outstanding, most envied, creative talents revealed what makes creative work great. Steve covered six simple questions you have to ask before the creative work can begin, he underpinned the success of this approach with award-winning work from the likes of Xerox, Microsoft, the AA and The National Phobics Society.
  
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• 20 Mar 2006
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• Brilliant in Manchester (IDM North): The Power of Tone of Voice
  Simon Sinclair, Head of Chaos, Pravda
  
  On 14 March 2006 four of the most outstanding, most envied, creative talents revealed what makes creative work great. Simon Sinclair tackled the challenging subject of achieving the right tone of voice for the target audience, richly illustrating his advice with case studies from above and below the line.
  
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• 06 Feb 2006
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• The &more Story Part 2: Using Customer Analytics to Drive Strategy
  In an open and expert discussion, Martin Squires, Head of Customer Intelligence and Analytics Unit at Marks & Spencer Money revealed how they migrated customers from the standard &more credit card to chip and pin. In doing so, they not only seized the opportunity to deepen and widen customer relationships, but to convert &more’s “secondary card” status to front of wallet.
  
  Commencing with a brief overview of the corporate and brand objectives, his session focused on the real use of customer analytics, multi-dimensional segmentation and profiling models to drive complex campaigns.
• 04 Dec 2005
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• Driving a Consistent Customer Experience
  In an in-depth presentation Neil Bigley, Senior Controller, iCRM Marketing at Nationwide explained, using real examples, how Nationwide used the latest marketing technologies to deliver a customer-centric experience. And how the strategy has delivered results.
  
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• 30 Nov 2005
  .PDF
• Essential Search Marketing
  What information should we be collecting on our customers? What are the best methods for collecting it? Is everything measurable? How should we measure it? How can we improve our online customers' experience and increase profits? RedEye's Jonathan Kay used blue chip case studies to answer these questions, demonstrating how companies have significantly improved their online business.
  
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• 04 Nov 2005
  .PDF
• BPA - Winners in Action (General Motors)
  Download this case study to find out how General Motors developed a winning national CRM campaign into a successful European-wide programme.

  In the motor industry the process from the launch of a new model to customer purchase can take two years. Through its multi-channel programme, General Motors undertook to manage the customer lifecycle over that entire period and beyond.

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• 04 Nov 2005
  .PDF
• BPA - Winners in Action (Hyundai)
  

  Download this case study to find out about Hyundai and their Customer Retention Programme.

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• 04 Nov 2005
  .PDF
• Marketing's Most Wanted: Women
  Women are the most powerful buying influence in business and consumer markets today; but do we really know how to market to them? This event covered the latest trends and insights in marketing to women.

  Emma Laney discussed examples of communications by McCann Erickson which reflect the new era of the “Sex and the City” woman. They reflect a truer picture of women who have more confidence to celebrate in their femininity, now that the boundaries between genders have been eroded.

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• 07 Oct 2005
• IDM Guru series: Don Peppers
  Maximise Your Return on Customer, 4th October 2005.
• 05 Oct 2005
  .PDF
• IDM North One Day Conference: Direct Insights (Cheetham Bell JWT)
  Inside Out – Insights on organisations who really personify their brands
  
  It’s ok to have great marketing campaigns, but how do you get your staff, suppliers and commercial partners to enhance your brand? Unless the whole organisation understands what the marketing department is trying to do your reputation can wither and die. This presentation will give practical examples of how to get your team on board and bring your brand to life.
  
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• 05 Oct 2005
  .PDF
• IDM North One Day Conference: Direct Insights (M&S Money)
  The Launch of &more Chip and Pin
  Nick Bowyer, Marketing Director, M&S Money
  
  In this presentation Nick explains the campaign employed by M&S Money to to launch the new &more chip and pin credit card.
  
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• 05 Oct 2005
  .PDF
• IDM North One Day Conference: Direct Insights (MOC Evolution)
  Unlocking the Hidden Value of Your Data
  
  Find out how you can fill the gaps in your database to mine rich new veins of information for profit, from this extraordinary presentation made by data expert Dr Atai Winkler.
  
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• 05 Oct 2005
  .PDF
• IDM North One Day Conference: Direct Insights (Red C)
  Keynote Address: Seeing is believing! How eye tracking delivers new creative insight
  Adrian Rowe, Red C
  
  In this presentation Adrian explains how the latest developments in eye tracking help us understand our customers and how to improve the impact of your messages.
  
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• 05 Oct 2005
  .PDF
• IDM North One Day Conference: Direct Insights (Royal Mail)
  How to achieve 25 minutes of solid exposure to your brand!
  Rob Brogan, Consultant, Royal Mail
  
  Back by popular demand after his brilliant session in 2004, Rob took us through the latest research from Royal Mail, which shows how customer magazines can engage readers with your brand, drive sales and improve ROI. Including vital statistics and video footage, this presentation provided perfect ammunition if you are already involved in producing customer newsletters or wish to develop one.
  
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• 10 Jun 2005
  .PDF
• Award-winning websites
  What makes a website work? With the Internet now more crowded than ever, what does it take to stand head and shoulders above the rest? And even when you have succeeded in being seen and heard, is that enough? What can you do to make sure you elicit the response you want?
  
  On 12 May Margaret Manning, CEO of digital communications agency, Reading Room (NMA awarded earlier this year) took us through some award winning web sites, examining why they won, what it is that makes them effective and what lessons can be learned.
  
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• 01 Jun 2005
  .PDF
• The death of the cold call
  With consumers ever more resistant to unsolicited calls and rogue operators causing increasingly tighter and tougher legislation, the telemarketing industry could be seriously under threat. In a regional event “The Death of the Cold Call?” held in Bristol on 24 May 2005, these issues were discussed in three sessions.
  
  
  Session One: This pdf summarises the comprehensive briefing by the Telephone Preference Service.
• 01 Jun 2005
  .PDF
• The death of the cold call?
  With consumers ever more resistant to unsolicited calls and rogue operators causing increasingly tighter and tougher legislation, the telemarketing industry could be seriously under threat. In a regional event “The Death of the Cold Call?” held in Bristol on 24 May 2005, these issues were discussed in three sessions.
  
  
  Session Two: This pdf summarises the Keynote presentation and includes: current regulations on outbound telemarketing; the impact of unscrupulous telemarketing activity on consumer attitudes; the implications of tightening legislation for marketers and practical steps to minimise the negative impact on business.
• 04 May 2005
  .PDF
• Drawing the line - between on & offline
  The on and offline relationship is rapidly starting to look like the above-the-line and below-the-line advertising question of the 80’s and 90’s: How much should we spend on each? How do they interact and how do I get the balance right? Nick Backhouse and Mark Crawford addressed these issues in a recent Members' evening.
  
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• 27 Apr 2005
  .PDF
• Can one to one marketing really work in the FMCG arena? - Discovery Foods Presentation
  To explore the challenges of implementing one-to-one programmes in FMCG, targeted marketing specialists Diametric brought together three leading brand experts from: Masterfoods, Discovery Foods and dunnhumby to share their experiences. They reviewed the rationale behind one-to-one targeting, programme concept development and design; how to make the economics work, the question of retailer acceptability, and the need for creative utilisation of new communication channels.
  
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• 27 Apr 2005
  .PDF
• Can one to one marketing really work in the FMCG arena? - Dunnhumby Presentation
  To explore the challenges of implementing one-to-one programmes in FMCG, targeted marketing specialists Diametric brought together three leading brand experts from: Masterfoods, Discovery Foods and dunnhumby to share their experiences. They reviewed the rationale behind one-to-one targeting, programme concept development and design; how to make the economics work, the question of retailer acceptability, and the need for creative utilisation of new communication channels.
  
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• 27 Apr 2005
  .PDF
• Can one to one marketing really work in the FMCG arena? - Masterfoods Presentation
  To explore the challenges of implementing one-to-one programmes in FMCG, targeted marketing specialists Diametric brought together three leading brand experts from: Masterfoods, Discovery Foods and dunnhumby to share their experiences. They reviewed the rationale behind one-to-one targeting, programme concept development and design; how to make the economics work, the question of retailer acceptability, and the need for creative utilisation of new communication channels.
  
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• 25 Apr 2005
  .PDF
• Business-to-Business Lead Management
  In January 2004 Volvo Cars took the decision to invest heavily in a CRM programme designed to build a database of conquest fleets, nurture the decision maker with regular flow of information, and ultimately seek permission for an appointment. Using the already established Lead Management Process introduced three years earlier, Volvo Cars are now able to track every business lead to measure the success of the programme. This strategy was developed and put in place by Anita Fox, Volvo’s Direct Marketing Manager, alongside an EHSBrann team headed by Janine Woodcock. In a very frank presentation on 14 April 2005, Anita and Janine discussed the practical issues, winning elements and pitfalls of a successful lead management programme supported by robust management information.
• 21 Mar 2005
  .PDF
• On average the duck is dead
  On hearing of his impending retirement, we couldn’t let industry guru Reimer Thedens leave our profession without asking him to share something of his hard-earned experience from a 30-year career. And we’re pleased to say that the OgilvyOne Chairman, Honorary IDM Fellow and long-time advocate of lifelong learning readily agreed! So, on 15 March Reimer imparted some of his favourite pearls of wisdom gleaned from his professional life - and of course from David Ogilvy.
• 22 Feb 2005
  .PDF
• Symposium Speakers - Reunited (Mike Tildesley)
  The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, June 2004, was a complete sell out and brought together an exceptional blend of marketing, branding, data and new media expertise. We cherry-picked the very best of the Symposium and were able to reunite, in the true spirit of integration, three of our most popular speakers.

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• 22 Feb 2005
  .PDF
• Symposium Speakers - Reunited (Simon Uwins)
  The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, June 2004, was a complete sell out and brought together an exceptional blend of marketing, branding, data and new media expertise. We cherry-picked the very best of the Symposium and were able to reunite, in the true spirit of integration, three of our most popular speakers.

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• 22 Feb 2005
  .PDF
• Symposium Speakers - Reunited (Tony Mooney)
  The first IDM/Marketing Society Symposium, Making Brands Personal: Connecting with Customers, June 2004, was a complete sell out and brought together an exceptional blend of marketing, branding, data and new media expertise. We cherry-picked the very best of the Symposium and were able to reunite, in the true spirit of integration, three of our most popular speakers.

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• 08 Feb 2005
  .PDF
• Great Online Creative (An Introduction to the Creative Showcase)
  So what makes great online creative? What makes your campaigns stand out from the crowd? Whether you are looking to engage your customers through attention-grabbing graphics or you want to increase the click-throughs on your search listings, this session will give you a window into some of the freshest thinking from the online industry. Here is one of three presentations made by Danny Meadows-Klue at a recent members event.
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• 08 Feb 2005
  .PDF
• Great Online Creative (Creative Showcase Winners, Winter 2004)
  So what makes great online creative? What makes your campaigns stand out from the crowd? Whether you are looking to engage your customers through attention-grabbing graphics or you want to increase the click-throughs on your search listings, this session will give you a window into some of the freshest thinking from the online industry. Here is one of three presentations made by Danny Meadows-Klue at a recent members event.
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• 08 Feb 2005
  .PDF
• Great Online Creative (Search Marketing Tricks of the Trade)
  So what makes great online creative? What makes your campaigns stand out from the crowd? Whether you are looking to engage your customers through attention-grabbing graphics or you want to increase the click-throughs on your search listings, this session will give you a window into some of the freshest thinking from the online industry. Here is one of three presentations made by Danny Meadows-Klue at a recent members event.
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• 08 Nov 2004
  .PDF
• Google: Absolutely Essential Search Marketing
  Lorraine Twohill's presentation from our recent Members' evening not only looked at search marketing in its widest context – i.e. what exactly is search marketing? - but also got right down to the real, usable, practical detail, essential for anyone responsible for online marketing. Finally, and perhaps most importantly, given the ever-changing nature of the online environment, Lorraine looked at the very latest technological developments in search.
  
  Here is a file about how to maximise the effect of your Google AdWords account. Due to the size of this file right click on the 'open this file now' icon below and 'save target as' to download.
• 28 Oct 2004
  .PDF
• Open Planning
  What would you say if we could introduce you to a practical method of planning and evaluation that could increase profitability and effectiveness by 10-25%? Here is the presentation made by Professor Angus Jenkinson F IDM and Kevin Bishop at the recent 'Open Planning' members' evening.
  
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• 21 Oct 2004
  .PDF
• The Death of Direct Marketing? (Helen Davies, Carat)
  Will Direct Mareting die - or be reborn? How should you plan your business and your career?
  
  Here is the presentation from Helen Davies from this recent spirited debate where four heavyweight opinion leaders motioned their views on this year's hottest topic: our industry's own future.
  
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• 21 Oct 2004
  .PDF
• The Death of Direct Marketing? (Melanie Howard, Future Foundation)
  Will Direct Mareting die - or be reborn? How should you plan your business and your career?
  
  Here is the presentation from Melanie Howard F IDM from this recent spirited debate where four heavyweight opinion leaders motioned their views on this year's hottest topic: our industry's own future.
  
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• 21 Oct 2004
  .PDF
• The Death of Direct Marketing? (Paul Hayes, Times Newspapers Ltd)
  Will Direct Mareting die - or be reborn? How should you plan your business and your career?
  
  Here is the presentation from Paul Hayes from this recent spirited debate where four heavyweight opinion leaders motioned their views on this year's hottest topic: our industry's own future.
  
  Due to the size of this presentation right click on the 'open this file now' icon and 'save target as' to download.
  
• 21 Oct 2004
  .PDF
• The Death of Direct Marketing? (Tony Coad, CCB)
  Will Direct Mareting die - or be reborn? How should you plan your business and your career?
  
  Here is the presentation from Tony Coad FIDM from this recent spirited debate where four heavyweight opinion leaders motioned their views on this year's hottest topic: our industry's own future.
  
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• 06 Oct 2004
  .PDF
• Profitable Data Strategies (Prudential)
  Here is the presentation made by Angus Maciver, Head of Customer Insight at Prudential at our recent members event. He discussed how best to use your database of customers and potential customers after a successful direct marketing campaign.
  
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• 06 Oct 2004
  .PDF
• Profitable Data Strategies (WHSmith)
  Here is the presentation made by Richard Howe, Clubcard & New Media Controller at WHSmithat at our recent members event. He discussed how best to use your database of customers and potential customers after a successful direct marketing campaign.
  
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• 27 Sep 2004
  .PDF
• &more - one year on (Adrian Carr)
  Retailing giant M&S launched its first combined credit card and loyalty programme in October 2003 under the banner of M&S MONEY – &more. In a climate where M&S was rarely out of the business press, the question was – “How will it fare?”. Here is the presentation made by Adrian Carr, &more Credit Card Marketing Manager at our recent Members' evening on 23 September 2004.
  
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• 27 Sep 2004
  .PDF
• &more - one year on (Chris Pitt)
  Retailing giant M&S launched its first combined credit card and loyalty programme in October 2003 under the banner of M&S MONEY – &more. In a climate where M&S was rarely out of the business press, the question was – “How will it fare?”. Here is the presentation made by Chris Pitt, Head of Card Marketing at our recent Members' evening on 23 September 2004.
  
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• 05 Aug 2004
  .PDF
• Creative Room 101
  Guests joined award-winning creatives, Nick Moore M IDM, Creative Director of TBWA/GGT and Rory Sutherland M IDM, Executive Creative Director at OgilvyOne Worldwide as they described the route to success behind their prize-honoured campaigns. Here is the presentation made by Nick Moore.
  
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• 05 Jul 2004
  .PDF
• The New Distance Marketing Directive for Financial Services
  The Distance Marketing of Consumer Financial Services Directive comes into force in October this year and will have big implications for financial services companies of all sizes. Use this presenation made by Professor Merlin Stone to find out how the legislation will affect your marketing activity and how you can ensure a smooth adoption and integration of the legal requirements.
  
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• 04 Jun 2004
  .PDF
• Digital Marketing Now
  When applied to digital marketing, the words 'fast-moving' don't even come close when describing the speed at which new developments take place. The online market has changed faster than any other media channel. On 25 May, Danny Meadows-Klue M IDM, one of Europe's leading figures in online advertising joined us to share his experience of the industry to date and reveal what changes marketers need to be prepared for.
  
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• 06 Apr 2004
  .PDF
• How Accessible is your website? - Nationwide presentation
  Think your website accessible to all? How about to the visually impaired? From October 2004 if you run a business website, it will be a legal requirement to make it accessible to all, including those with disabilities. Here is the presentation made by Nationwide.
  
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• 06 Apr 2004
  .PDF
• How Accessible is your Website? - Optimum.web and Moorfields presentation
  Think your website accessible to all? How about to the visually impaired? From October 2004 if you run a business website, it will be a legal requirement to make it accessible to all, including those with disabilities. Here is the presentation made by Optimum.web and Moorfields Eye Hospital.
  
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• 30 Mar 2004
• IDM New Technologies Briefing
  New testing ... new channels ... new media and new responsiveness for direct marketers ... in one evening of presentation and discussion. Here are the presentations made by CCB, Interactive Marketing PC World Business, upRoIT Ltd and Mobix Interactive Ltd.
• 23 Mar 2004
  .PDF
• Integrated Marketing in an Online World
  More and more companies are discovering that the most powerful application of web marketing is as a fully integrated element in a multi-channel marketing strategy. In this intense and thought-provoking session, Jim Sterne advised on how to exploit the potential of the web in an integrated environment, how to allocate funds for advertising, marketing and retention, and how to create synergy between promotions running across multiple channels. Here is Jim Sterne's presentation from the morning.
  
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• 23 Mar 2004
  .PDF
• Tomorrow's Mobile Marketing Today
  GartnerG2 is renowned for its in-depth research examining the impact of technology on business. Drawing from its latest findings on the subject of mobile marketing, analyst Daren Siddall used real examples from brands such as Mars and Coca-Cola in this far-reaching presentation.
  
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• 05 Dec 2003
  .PDF
• IDM West Members' Evening: Complicated Lives
  Melanie Howard M IDM, co-founder and director of the consumer think-tank The Future Foundation, discussed the findings of a major five-year study focusing on the growing complexity of life in modern British society and the subsequent implications for marketers now and in the future. Here is an edited version of the presentation from the evening.
  
• 18 Nov 2003
  .PDF
• Keynote Evening: The Customer Intelligence Deficit
  Most companies, despite having large volumes of customer information, suffer from a serious customer intelligence deficit. The challenge is converting raw data into actionable intelligence. Seán Kelly, an acknowledged expert, explored the key transition points for a targeted approach to marketing.
  
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• 17 Nov 2003
  .PDF
• Unlock your true potential through coaching
  Coaching can be an amazingly powerful tool to help you unlock and harness human potential. All too often in striving for business excellence we may not engage the full talents of individuals. This evening event gave the attendees new coaching skills that could be put into practice immediately. Here is Seventh Wave's presentation.
  
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• 05 Nov 2003
  .PDF
• An Evening with a Fellow: The New Geography of Consumption
  The 2001 census doesn't just bring existing geodemographic data up-to-date. The more sophisticated methods used mean that many more opportunities are now available to marketers. What are these? How can we take advantage of them? And are geodemographics only of value in the absence of more detailed, customer level data? Richard Webber F IDM answered these questions in his presentation from the evening.
  
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• 10 Oct 2003
  .PDF
• Email marketing workshop: Permission to proceed?
  Our speaker, Bede Feltham, discussed how to make sure your messages are read amongst the clutter of spam email using permission marketing. This discussion focused on what exactly is meant by 'permission' and how you should employ it to maximise your return.
  
• 07 Oct 2003
• Keynote Event: The new EU Directive on Privacy and Electronic Communications
  On 31 October 2003, the new EU Directive on Privacy and Electronic Communications becomes law. During this Keynote Evening, we found out what this will mean to marketers direct from the Information Commissioner himself.
• 03 Oct 2003
• Data Minefield
  Do you find yourself without enough customer data to make well-informed decisions? Or do you hold so much data on your customers that you don't know where to begin? Tony Woods from StatApp, our guest speaker at the IDM Members' Evening on 16 September, reviewed the scope for data advantage then focused on how marketers can make it happen - without completely re-training! The presentation from the evening is available to download (see below) and, if you would like further information, please visit the StatApp website at http://www.statapp.co.uk
  
• 03 Oct 2003
• The CRM Diet: IDM North Annual Conference
  CRM has had a roller coaster ride in the last three years, going from "IT must have" to "expensive white elephant". This conference delivered information on real and practical CRM programme successes - the result of merging technology and smart marketing thinking.
  
• 29 Aug 2003
  .PDF
• Brand versus Response — Chris Barraclough M IDM, Simon Kershaw and John Watson F IDM
  Chris Barraclough M IDM, Simon Kershaw and John Watson F IDM met to debate Brand versus Response.
  What's more important: a stunning piece of creative or an ad that pulls response?
• 29 Aug 2003
  .PDF
• Brand versus Response: Speaker notes — Simon Kershaw
  Chris Barraclough M IDM, Simon Kershaw and John Watson F IDM met to debate Brand versus Response.
  What's more important: a stunning piece of creative or an ad that pulls response?
• 18 Aug 2003
  .PDF
• The power of data: Driving the communication strategy — Chris Edwards, Rickie Wakelin
  Drawing on their experience of leveraging data on brands such as Comet, Next Directory, Debenhams, Superbreaks and Bank of Scotland, our speakers revealed how to create wealth from data and the value of data hygiene, analysis and profiling. The speakers went on to demonstrate how analytical CRM can increase customer understanding and business reward. Their objectives were to share best practice, offer practical solutions and encourage discussion.
• 14 May 2003
  .PDF
• Keynote Event: Nick Barley, Director of Marketing & Corporate Affairs, Microsoft Limited
  This Keynote Evening was a sell-out event. Read the Microsoft brand discussion paper which supported the presentation.
• 02 May 2003
  .PDF
• Evening with a Fellow - Peter Mouncey F IDM.
  Tactical tool or key strategic asset: How organisations can maximise the value of their customer database.
• 14 Apr 2003
  .PDF
• 17 silver bullets you can implement in two days - Jim Sterne
  One of the most influential web marketing experts in the world came to Manchester for IDM North event.
• 10 Apr 2003
  .PDF
• Making CRM Work - Dr Thomas Lacki, Carlson Marketing Group
  Dr Lacki's research is captured in his article "Achieving the promise of CRM" published in Interactive Marketing Journal, April 2003
• 10 Apr 2003
  .PDF
• Measuring your success online - Jim Sterne
  An internationally recognised consultant to Fortune 500 companies, Jim Sterne focuses his 20 years of sales/marketing experience on measuring the value of the Web as a medium for creating and strengthening customer relationships.
  
• 24 Sep 2002
  .PDF
• The Value of Customer Insight—Simon Hall F IDM, Proximity London
  Illustrates that by understanding your customers' requirements, you can re-shape your business, and align it for success. This presentation will share with you the concepts that have helped make Proximity one of the largest and best-known integrated consultancies.
• 10 Sep 2002
  .PDF
• Direct Marketing Room 101—Martin Chilcott M IDM, Hotchilly Marketing Solutions
  An exploration of what direct marketing dislikes we would like thrown to the depths of ‘Room 101’, and never be bothered with again! Martin Chillcott presents the IDM’s own version of George Orwell’s infamous 1984 room—or Paul Merton’s popular TV show…
• 08 Jul 2002
  .PDF
• Customer Information: Privacy and Other Issues—Paul Sampson, Veale Wasbrough
  Presents an overview of the Data Protection Act 1998 and the impact that it has had on the direct marketing industry, including an insight into problems that organisations have encountered and furthermore solved and the implications that the law has on every aspect of your business.
• 03 Jul 2002
  .PDF
• Total Impact: This Time it's Personal!—Richard Madden, TBWA/GGT Direct
  Learn about the methodology that lets you understand exactly what your communications are doing, why they are doing it and what you can do about it. Understand what every single brand interaction with your customer does for your relationship.
• 11 Jun 2002
  .PDF
• Throwing the Baby out with the Bathwater — Chris Read, Arthur Andersen Digital Solutions
  This presentation is freely available to all IDM website visitors.
  
  A look at how technology, channels and infrastructure can help organisations to maximise their return on every consumer transaction. Also puts forward some of the factors involved in building compelling multichannel propositions, and highlights the need for customer care during every interaction, not just the sales process.
• 02 May 2002
  .PDF
• Building Your People for Profit — Claire Owen, Stopgap
  An exploration of how staff attitudes can impact an organisation's financial success, and how to ensure this happens for the better rather than the worse. Looks at areas including the factors that increase or decrease staff satisfaction, and how to create and use a brand internally to motivate your people.
• 01 May 2002
  .PDF
• Oasis: Why Keeping Customers Unlocks Long-Term Profitability — Peter McCarthy, iSKY
  An overview of strategies to improve customer loyalty, taking in turn each stage of the acquisition, retention and optimisation cycle. Also puts forward evidence of how customer satisfaction can lead to better bottom-line business results.
• 23 Apr 2002
  .PDF
• Facing the Media — Irene Mallis, Communicate Media Consultancy
  Puts forward factors to consider when preparing to face the media in crisis situations, and offers tips on how to turn a media opportunity into a positive PR vehicle.
• 17 Apr 2002
  .PDF
• They Did WHAT! — Stephen Barr, The Values Company
  An update of Stephen Barr's presentation first given to IDM members in September 2001. Looks at values-based marketing, covering such issues as: where customer values stem from; seven customer profiles, their life strategies and how these affect their buying behaviour; what your database doesn't tell you; and why non-responders are often more important than responders.
• 10 Apr 2002
  .PDF
• Achieving E-Business Success the Multichannel Way — Steven Zuanella, Barclays
  A case study of Barclays' integrated marketing activities, focusing particularly on the bank's Internet presence. Looks at why Barclays established an online channel, its key challenges, planned future developments and recommendations for true multichannel business success.
• 21 Mar 2002
  .PDF
• Unleashing the Power of Mobile for Direct Marketing Activities — Anne de Kerckhove, 12Snap
  An introduction to the emerging medium of mobile devices, covering the dos and don'ts of mobile marketing, how to measure a campaign's success and brief case study examples relating to Vodafone, 20th Century Fox and United International Pictures.
• 13 Mar 2002
  .PDF
• Data Protection Update — Christine Reid, Manches
  An overview of such issues as spam, cookies, privacy policies and exporting personal data, and advice on how to tackle some of the challenges posed by the associated legal requirements.
• 07 Mar 2002
  .PDF
• Would John Stewart Recognise Aspiring Alison? — Gus Chalmers, WWAV Rapp Collins, and Calum Bennie, Scottish Friendly Assurance
  A case study in direct marketing, focusing on Scottish Friendly Assurance. An overview of the campaign that won silver at the IDM Business Performance Award in 2001 demonstrates how new customers have been found for new products through new channels since the friendly society adopted direct marketing in 1993—and subsequently grew its business by more than 700% in the following eight years.
• 21 Feb 2002
  .PDF
• Innovative Formats — Philip Moreland, Waddington & Ledger
  Includes an outline of the reasons for using innovative print formats, and an overview of the in-line finishing technique and the features available.
• 21 Feb 2002
  .PDF
• The First Direct Model — Nick Bowyer, First Direct
  An insight into how the internal structures and processes at First Direct have enabled the bank to achieve a strong and positive brand image, to acquire new customers and to maintain a high rating in terms of customer satisfaction in the financial services domain.
• 06 Feb 2002
  .PDF
• Breaking Down the Barriers — Andrew Howells, BMPtvi
  Presents an overview of the benefits on offer for advertisers willing to 'take the plunge' in the interactive TV arena, and takes a look at how the TV broadcasting and advertising landscape has changed with the advent of digital programming and is likely to evolve in the future. Also includes a case study, giving details of the objectives, costs, implementation and response rates of an interactive TV campaign run for Rimmel.
• 24 Jan 2002
  .PDF
• Cookies: More Deadly than a Walther PPK — Andrew Thomas, Universal McCann
  An explanation of cookies and the current legal status related to their use. Also outlines an initiative offering a compromise for those resistant to cookies being imposed upon them while surfing the web.
• 24 Jan 2002
  .PDF
• Sale and Supply of the Electoral Register — Jodie Sangster, DMA
  A brief look at the effects of existing and proposed legislation surrounding the use of the electoral register by direct marketers.
• 22 Jan 2002
  .PDF
• Integrating Digital Expertise into Direct Marketing — Rob Walk, DP&A Digital
  Includes an outline of the key differences between online and offline campaigns, and the agency and client issues related to digital media projects. Also offers a blueprint for undertaking digital marketing campaigns, in terms of organisational infrastructure, processes, initiatives, resources and culture.
• 10 Oct 2001
  .PDF
• Measuring Customer Profitability in Retail Financial Services — Simon Doherty, Teradata
  Alongside other insights, this presentation offers definitions of current customer value, net present value and lifetime value in a financial services context, and identifies factors that can affect the accurate calculation of these. It also proposes a solution for determining customer profitability.
• 10 Oct 2001
  .PDF
• Modelling Lifetime Value: Options and Issues for Determining Future Customer Value — Barry Leventhal, Teradata
  An exploration of the elements involved in calculating lifetime value, examples of the modelling techniques available, and what to consider when looking to determine future customer value.
• 24 Jul 2001
  .PDF
• How Do You Get Your Customer to Commit Online? — Christine Reid, Manches
  An overview of the legalities of e-commerce: making an e-contract; terms and conditions; distance-selling considerations; competition and prize draw guidelines; and liability for third parties.
• 29 May 2001
  .PDF
• Mobile Marketing and Commerce — Sean Flynn, Boltblue
  An introduction to the mobile communications environment: what constitutes the mobile Internet; some of Boltblue's related activities and services; the ground rules for successful mobile marketing, and how to go about applying them; and future mobile technologies.
• 05 Apr 2001
  .PDF
• Technology Branding and Marketing — Charlie Hoult, Loewy
  An outline of the issues faced when trying to promote the products and services of technology companies, and how to go about tackling them. Puts forth branding fundamentals, illustrations and benefits, and the strategy and execution rules for technology marketing.
• 28 Mar 2001
  .PDF
• The E-Business Imperative — Jim Norton, Institute of Directors
  A look at the nature and challenges of conducting business online, combined with salient statistics and e-commerce examples. Includes such topics as: the impact of exponential growth; the importance of, and the fundamental change implicit in, e-business; the global pace of development; and the eight C's of e-business strategy.
• 01 Feb 2001
  .PDF
• Email Marketing — David Woodrow, 24/7 Mail
  An introduction to email marketing, looking at aspects such as: the rise in, and nature of, email activities; how to build an email campaign, accompanied by example formats; and the similarities and differences between email and direct marketing.

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