Knowledge and Networking Evening: Whose Data is it Anyway?
Hear the word “data” today and you’ll usually hear nouns like “explosion”, “wealth”, “plethora” or “abundance” in the same sentence. On 24 January 2012, senior client marketers from the IDM Data Council presented up-to-the-minute case studies of the organisations for whom the collection, understanding and ultimate use of customer information is central to their unquestionable success.
Opening up data to the people it really belongs to, ie you and me, is one of the big ideas for 2012. With the government providing a framework via the midata initiative, it could herald a sea change in the relationship between data controllers and data subjects. So are we about to see innovation as a result of political policy, or will commercial organisations shy away from too much visibility of their data management activities?
Presentations
Presentation One: The new data landscape
David Reed, Founder, The Data Governor
Based on his extensive knowledge and discussions with practitioners right across the data industry, David will provide an insight into the dramatically changed data environment facing organisations in 2012. Key points in his presentation include:
- Permissive > Permission > Permitted
- Crisis in consumer confidence in data controls
- Business knowledge and practice lagging
- Regulatory pressures rising
- Data remains core business asset and key to customer value
- We have a map - but do we understand the territory?
Presentation Two: Midata and what it means for marketers
Alan Mitchell, Strategy Director, Ctrl-Shift
midata is a UK Government initiative to encourage companies holding customer data to release this data back to their customers in a portable electronic format. midata will affect all companies holding customer data over the new three years.
- Why is the Government doing this?
- Who is involved in midata, and what are they doing?
- What are midata’s plans for the next 12 months?
- How will midata affect marketers?
Alan Mitchell, strategy director at Ctrl-Shift, is a strategic advisor to the Department of Business midata project and serves on its Project Board.
Presentation Three: Exploring the complex relationship of consumers and data
Justin Basini, CEO and Founder, ALLOW
Speakers
Chair - Huw Davis Dip DM, Hon F IDM, Managing Director,
Huw Davis Partnership
Huw holds an Actuarial Mathematics and Statistics degree and has worked in the marketing profession for over 18 years, specialising in the strategic use of data. Huw worked with BUPA and Abbey National before founding and developing Data by Design, the specialist database design and analysis consultancy which was purchased by Experian in 1998. In 2000, he joined EHS Brann as Managing Director of Data and Consultancy, later to become Chairman. He was also promoted to Global Director for Data and Discovery for the Euro RSCG Group, working on a range of global brands. Huw now runs his own independent data agency, the Huw Davis Partnership, which combines experts in research insight, data strategy and modelling with his fully owned statistical team based in Singapore. Huw is a regular speaker for the IDM and in 2004 was awarded the prestigious IDM accolade “Educator of the Year” in recognition of his tireless contribution as a trainer within the marketing profession.
Alan Mitchell, Strategy Director, Ctrl-Shift
Alan has spent the last 20 years researching, writing about and commenting on consumer, market and marketing trends: as editor of Marketing magazine, as marketing correspondent for The Times, as a contributor to the Financial Times and columnist for Marketing Week and Brand Strategy.
In 1997 he wrote the Financial Times report Brand Strategies in the Information Age. In 2001 he wrote Right Side Up and 2005 The New Bottom Line, which introduced and fleshed out the concept of ‘buyer-centric commerce’. He founded the Buyer Centric Commerce Forum with Liz Brandt, Ctrl-Shift’s CEO, in 2005.
He is Strategy Director for Ctrl-Shift which provides market intelligence, evidence and advice that helps organisations capitalise on the value and opportunities provided by taking a truly customer perspective. He is also a founder of the Mydex Community Interest Company with William Heath and Iain Henderson.
David Reed M IDM, Founder, The Data Governor
David Reed is the leading independent journalist covering data and direct marketing in the UK. In recognition of this, he was elected to the DMA (UK) Roll of Honour in 2004, the only journalist and non-practitioner to join the list.
David is the course editor of the newly-launched IDM Award in Data Management and also editor of Data IQ, a journal of data governance. He is the founder of The Data Governance Forum (www.datagovernor.co.uk) and was editor of Data Strategy from its launch until January 2011.
Justin Basini, Chief Executive Officer and Founder, ALLOW
Justin is CEO and founder of ALLOW (www.i-allow.com) which is at the forefront of the emerging market for personal information management and permission.
Until August 2009 Justin was the most senior marketer in Europe for Capital One, one of the global leaders in credit cards. Justin was responsible for all Capital One’s marketing both strategy and execution. His team delivered highly effective and award winning campaigns that built the business, the brand and achieved commercial objectives.
His credentials also include Financial Services Forum Marketer of the Year (2008); #1 in the Power 100 of Marketing Direct’s list of most important marketing leaders in the UK for his leadership in environmental marketing issues and inclusion in Marketing Magazines “Little Black Book” of leading marketers.
Prior to joining Capital One, Justin led the marketing and communications function of Global Banking at Deutsche Bank. He started his career with Procter & Gamble, working in the European and then Global Health and Beauty Care. Justin then moved from P&G to join Added Value, the brand and marketing consultancy (part of WPP). Entrepreneurism then called and he led the launch of the London operation of a niche Swedish brand management consultancy called Differ. Whilst a consultant with Added Value and Differ Justin worked on a range of brand and marketing issues for a diverse set of companies and start-ups including Mars, egg, SEB, Telewest, Hyperion Insurance, Shell, World Online and Ericsson.
Colin Bradshaw, Managing Director, RAPP Ltd
A senior commercial leader with over two decades of experience of the marketing mix working on both Client and Agency sides, Colin leads RAPP in its aim of providing integrated direct marketing services that increase business effectiveness.
Working with major clients such as Mercedes Benz, Virgin Atlantic and BBC, Colin provides strategic leadership of RAPP’s data business. Colin enjoys being an active member of the speaker circuit, promoting RAPP and its offerings. Colin’s previous roles include Head of Data Strategy at Royal Mail, Head of International Products and Marketing Director for Royal Mail’s top 1000 businesses.
Outside work Colin enjoys kickboxing and riding his motorbike.
Venue
The event is being held at One Wimpole Street, London W1G 0AE
View a map of the location at http://alturl.com/ehorw
The nearest Tube is Oxford Circus
Networking and social media
The evening includes a complimentary networking wine reception. To enhance enjoyment, all participants are invited to submit a photograph and short text for the event directory, which is made available to everyone on the night.
Here is a selection of some of the companies who will attend the event:
Continuing Professional Development (CPD)
Attending this event contributes 2 hours under the "Event participation" category towards your annual IDM CPD Award. This event also qualifies towards CIM, IPA and other CPD schemes and we are happy to provide supporting evidence for your records. Contact the membership team on 020 8614 0277 or email membership@theidm.com on completion of the event.
