Get your marketing in shape for 2010 and you’ll be ready for anything. We’ve added several new digital marketing courses to the latest IDM training programme, from the very specific Best Practice Google Analytics to the more strategic Managing Digital Projects. Whichever course you choose, you can be sure of a healthy boost to your skills and knowledge and the very best start to the new year.
This training course teaches you how to combine the best of direct marketing and digital marketing in just one day. Learn how to produce leading integrated marketing campaigns that combine the best of offline and digital media. Stacked with tips and hints on producing cost effective campaigns that get results! (Foundation level)
This one-day Affiliate Marketing training course will give you the knowledge and practical skills to create effective affiliate marketing programmes. The course covers all the key tools, techniques and best practices, backed by the latest industry case studies. (Intermediate level)
During this one-day training course on best practice customer acquisition, you will learn how to acquire new customers, create integrated marketing plans and develop proposition and creative strategies. (Intermediate level)
This one-day training course on Google Analytics will teach you how to strengthen your marketing initiatives and create higher converting websites. The course provides an overview of the basics but goes beyond that by taking a best practice approach to configuring Google Analytics so that you can gain a richer insight into your web site visitors, the performance of your website and its marketing effectiveness. (Intermediate level)
This two-day training course on best practice search engine marketing will teach you how to increase the quantity and quality of visitors to your website via search engine optimisation and paid for search (PPC), and equip you with the knowledge to improve the performance of your website. (Intermediate level)
During this two-day training course on briefing and evaluating creative work delegates will discover how to ensure they get great creative work every time. It includes getting the brief right, why propositions are crucial, how to evaluate creative work and the principles of successful creativity. (Intermediate level)
This digital marketing training course teaches you how to plan, manage and execute successful digital marketing campaigns. Over three days you will learn how to work with digital data and take advantage of e-marketing tools such as search engines, banner ads, emails and SMS. (Foundation level)
This complete direct marketing training course provides a comprehensive foundation in every facet of direct marketing. Over three days, you will build the knowledge and skills needed to effectively plan, budget, brief, evaluate, measure and manage direct marketing campaigns. (Foundation level)
This one-day training course on connecting brands and consumers in the relationship age will teach you how to apply direct marketing and digital marketing strategies to create profitable and lasting relationships with your customers. (Intermediate level)
What do your customers want? Why do they buy and how do they choose? When you know how to get the answers to these and other vital questions, you have the insight and ability to achieve greater results for your marketing pound. (Intermediate level)
The credit crunch has forced many organisations to evaluate retention and development strategies with a view to maximising the lifetime value of customers. This two-day Customer Retention for Profit course will teach you how to achieve a better return on your retention spend in the face of restricted budgets and negative market conditions. (Intermediate level)
Website visitor conversions can be as low as 0.5% - or lower. Drawing on the discipline of social psychology to understand human decision making, this course will reveal the most important persuasion techniques needed to move website visitors along effective decision paths for consistently improved conversion. Delegates will come away with a range of tips that will increase website visitor conversion by 10-50%. (Advanced level)
In this one-day training course on developing strong marketing propositions you will discover how to create more engaging and relevant marketing propositions that catch the attention of your customers. (Intermediate level)
The explosion of social media and social networking platforms has changed marketing and PR forever. To be successful online, all public and private organisations, of all sizes, should integrate social media for greater communications effectiveness. This course will give delegates a deep understanding of the social media phenomenon and how the landscape works. Rather than focus on the tools and technology, we will focus on the impact of social media in its widest sense. Delegates will learn how to integrate social media into online communications and the overall business operations. (Advanced level)
This brand new training course provides a fast-paced, intensive review of the most important legal considerations for digital marketers. (Intermediate level)
New to direct marketing? Attend this one-day training course on direct marketing to get a thorough overview of how the industry works, who the key players are and where you can go for essential information. (Foundation level)
This essential training course on effective business-to-business email marketing is for anyone working in a B2B environment. Find out how to build an email database, rent data, get the creative right, create and build a customer relationship and manage your results. (Advanced level)
Gain the tools and techniques to get the most out of your email marketing campaigns, in this intensive two-day training course. Key areas covered include acquiring new customers, profile data, beating filters, creative guidelines and campaign management. (Advanced level)
This one-day training course on B2B marketing provides a complete A-Z guide to creating B2B marketing campaigns that deliver great results. (Foundation level)
This one-day training course on maximising campaign performance will show you how to use data driven marketing techniques to improve your campaign results and return on investment. This training course will teach you how to use data to drive the business forward and learn about your customers, the importance of testing and how to evaluate your results. (Intermediate level)
During this one-day training course on how to plan and buy print and production you will learn how to brief, schedule print, plan production, select suppliers, manage creativity and also learn about each benefit of the print process. (Intermediate level)
This one-day training course on how to plan and manage campaigns is designed to guide you through your campaigns to ensure they happen on time, on brief and on budget. It covers all the elements that go into planning campaigns including supplier selection, scheduling a campaign, direct marketing metrics and legal restrictions. (Foundation level)
This highly practical copywriting training course reveals the secrets of how to write direct mail letters that really sell. Discover why sales letters can get results where other mediums fail, valuable tips that boost response and how to adapt your copy to suit the digital medium. (Intermediate level)
This one-day training course will teach you how to write and review copy that pulls response - a lively introduction to the basics of good copywriting. It’s ideal for beginners who want to learn the first principles of copywriting. (Foundation level)
This one-day training course on web analytics will teach you how to use online data to improve your campaign and website results and show you how to convert more browsers into buyers. (Advanced level)
When digital projects go wrong, the costs implications can be astounding. This course is for anyone involved with specifying, commissioning or running large digital projects - from introducing new management systems, to building a new website, to integrating all your digital marketing practices. Whatever the project, this course will deliver skills in good planning, setting the criteria for success, project control and disaster recovery (Intermediate level)
Lead your organisation along a proven path to increased profitability through effective and efficient customer management. An invitation to two very special days with two leading industry experts to show you – first hand – how to identify the opportunities to increase revenue, and reduce costs in your customer management operations, often in remarkably short timescales. (Advanced level)
This one-day training course on pay per click advertising (PPC) looks at what strategies, tools and techniques are needed to achieve successful pay per click (PPC) campaigns. You will also discover how to avoid the pitfalls, use keywords and phrases, plan campaigns, create a bid management strategy and write compelling ads and landing pages. (Intermediate level)
Discover how to deliver multiple projects successfully, on time, in budget, every time. This one-day training course on project management skills will cover why good project management is the key to business success, how to create a project plan, manage resources and resolve problems. (Foundation level)
This one-day training course on search engine optimisation (SEO) covers what strategies, tools and techniques are needed to improve your natural or organic search engine rankings. Topics covered include keyword phrases, submitting to search engines and directories, importance of onsite and third party links and how to measure your success. (Intermediate level)
We'll make direct marketing testing and analysis simple and fun for you on this lively one-day training course. Hear how to use data to improve planning and decision-making, predict response and reduce risk. (Intermediate level)
The more you know about your customers, the more customers you will get – and the more they’ll spend with you. This new two-day training course on understanding data analysis in direct marketing will teach you how to plan, specify, brief, analyse, interpret and apply customer data for greater results. (Advanced level)
This one-day training course is an essential introduction to preparing, processing and analysing data for marketing. This training course will show you how to make the most of your internal data, use third party data sources, process your data for mailing and use it to improve your campaign effectiveness. (Foundation level)
Learn to enjoy writing creative, original and entertaining copy that’s always on brief, addresses your target audiences – and sells your products! (Advanced level)
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