Affiliate Marketing

Benefits to you and your employer

Benefits to your employer:

Affiliate marketing gives website owners the opportunity to drive business to your site. They are rewarded on a pay-by-performance basis for each customer they drive to your site.

The affiliate marketing market is worth over £2billion in the UK.

Your new knowledge of modern and affiliate marketing practice will help you build a digital affiliate campaign that:

• Meets your marketing objectives
• Delivers against sales targets
• Takes an affiliate campaign beyond clicks to cash
• Sustains success

Benefits to you:

You will gain an applied knowledge of modern affiliate marketing practice and the practical skills to build a successful digital affiliate campaign.

This one-day training course will:

• Reveal the strategies and secrets of sustaining successful affiliate marketing programmes
• Disclose the roles and requirements of merchants, affiliates and networks
• Share the latest innovations

Who should attend:

The Affiliate Marketing course is designed for those involved in digital marketing who want to get the very best results from their affiliate marketing budget.

This will include:

• Sales directors
• Marketing directors
• Sales managers
• Marketing managers
• Online and/or digital marketers
• Online and/or digital consultants

Previous delegates include:

• Marketing Executive (QVC)
• Brand and Advertising Manager (Canvas Holidays)
• Partnership Manager (ATOC)

Programme outline

The Affiliate Marketing one-day course combines knowledge sharing with practical skills and application.

Here is the programme outline for this course:

What is online affiliate marketing?

• Market overview – global spend generated by affiliate marketing
• The mechanics of affiliate marketing
  • The role of the merchant
  • The role of the affiliate
• The role of the affiliate network
• The self-managed affiliate programme
• What can affiliate marketing achieve?
• Improving your search engine marketing
• Accessing independent online communities
• Developing products and services through affiliate relationships

Planning a fully integrated affiliate marketing programme

• Assessing and auditing your existing online marketing
• Setting objectives for your affiliate marketing programme
• Budgeting and controlling costs
• Devising a high performance affiliate marketing strategy
• A checklist to identify, assess and select the best affiliate partners
• The tools to review and evaluate the effectiveness of existing affiliate marketing programmes
• The tools to plan, manage and refine a new or existing affiliate marketing programme
• The means and methods to generate hot leads and ongoing sales through affiliate marketing
• Ethics and best practice

Creating an affiliate network

• Network or self managed? – determining the best option for your needs
• An evaluation of the network providers
• The benefits of working with one or more network
• How you measure your programme manager’s performance

Making affiliate marketing work for you

• Identifying, recruiting and optimising your affiliate partners
• Ensuring your website is affiliate-friendly
• Motivating and rewarding affiliates
• Protecting and building your brand
• Integrating your affiliate programme with your wider marketing strategy

The latest innovations in affiliate marketing

• Case studies
• White label search engines

Training course tutors

Peter Dickenson is Founder and Managing Director of Consumer 77 Limited, parent company of the loyalty website MoneybackMonster.co.uk. Peter has spent over 10 years in the performance marketing sector working both at a network and as an affiliate. MoneybackMonster launched in the final quarter of 2011 and is quickly growing as an affiliate through incentivising shoppers to purchase online and earn cash back. The site works with many leading brands including Marks and Spencer, Boots, Thorntons and Hilton.

Prior to MoneybackMonster Peter spent over 8 years as UK Managing Director of AffiliateFuture.co.uk. During his time at the network he was responsible for the management and development of affiliate and merchant relations, incentives for affiliates, creative ideas for merchant campaigns and advising clients on website functionality to improve the effectiveness of their affiliate marketing programmes. Peter’s clients included Virgin Atlantic, Thomas Cook, and EUI, formerly The Admiral Group.

Guest speakers

Stephen Pratley is Managing Director of Shine Marketing, an ecommerce design, development and marketing consultancy. Stephen has affiliate marketing experience dating back to 1998, and has managed large scale programmes as both an affiliate and merchant in the retail and data generation sectors. Stephen advises retail clients on affiliate programme launches, management and website conversion issues, as well as operating a range of performance-based online media properties and email marketing programmes through the Shine Emedia subsidiary.

Delegate testimonials

"All you need to know about affiliate marketing in a nutshell."

Sandy Hubert, Diffiniti

"As usual a highly informative course which is a must for anyone venturing into the affiliate world!"

Helen Cook, Online Manager, Start-rite Shoes

"As a complete novice to affiliate marketing, the course has equipped me well to move my company's programme into it's initial phase - a good grounding."

Richard Coury, Director, The Reprint and Licensing Centre

"Excellent content and speed all made relevant to individual circumstances."

Clare Shufflebotham, Partnership Manager, Crosscountry Trains