Content Marketing

Benefits to you and your company

You will walk away from this one-day course understanding why your organisation should be generating content for your audience and how you can go about doing this.

Who should attend?

The course is ideal for anyone who needs to gain a deeper understanding of the benefits and practicalities of generating content.

Programme outline

• An introduction to content marketing – what it is and why it is valuable to your business
• Focus on the ‘owned, paid and earned’ media model
• Understand what drives people to share content and the different types of sharers
• Create a content strategy to realise you business goals
• Turn your department into a publishing house
• Create your editorial guide and calendar around business activity
• Understand the different types of content and where they work in the business decision-making process
• Understand the methods for successfully co-creating content with your audience
• Don’t create content, curate it!
• Examples and case studies of content
• Practical session: work within the channels and create some content you can use for your business the following day, spreading content across multiple channels.

Training course tutor

Joe Edwards
Joe has over 10 years’ experience both agency and client side working with startups, SMEs and large corporates, both B2B and B2C. A practitioner of the cutting edge web, mobile and social technologies, he loves open source and apps that make his life easier. His RSS reader keeps him up to speed in this fast paced crazy age we all live in.

Feedback

"Excellent - lots of practical tips I can use and put into action straight away."

Sarah Willis, Mazars

"It was a great day. The course content was good and Joe ran the session really well. Everyone was engaged! Lots to take away."

Danielle Juson, Staples Advantage

"Joe was great! The course gave me a real insight into content marketing and was really worthwhile!"

Tamar Fyne, Trade Only Limited

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