Direct Marketing for Newcomers

Benefits to you and your employer:

Benefits to your employer:

Speed up your understanding of the direct marketing industry to make you more effective in your role.

By the end of this one-day interactive workshop you will:

• Have a “helicopter” view of the direct marketing industry
• Know who the key players within direct marketing are
• Understand what they do
• Know where to go for answers to day-to-day direct marketing questions

Benefits to you:

If you’ve been in direct marketing for less than six months and would like a map to navigate your way through the ins and outs of the profession, this is the training course for you.

We’ll give you:

• Clear answers to all your direct marketing questions
• Jargon translations
• Special offers

Who should attend:

The Direct Marketing for Newcomers course is designed for marketers who want a comprehensive introduction to the realities and practicalities of the direct marketing industry.

This one-day course is ideal for anyone planning a career in direct marketing.

This will include:

• Campaign executives
• Agency account executives
• Junior creatives
• Client marketing executives
• Data planners

Previous delegates include:

• Campaign Executive (EDF Energy)
• Marketing Manager (Centrica)
• Direct Marketing Assistant (Macmillan Cancer Support)

Programme outline

The Direct Marketing for Newcomers one-day course is an essential guide for direct marketing newbies.

Here is the programme outline for this course:

An introduction to direct marketing

• An overview of the industry
• What direct marketing is and what it isn’t
• The changing face of marketing

Who’s who and who does what?

• The key players in a direct marketing campaign: who they are and how they fit in

Campaign outline

• Planning a campaign
• The traditional steps in acquisition

Industry suppliers

• Who are they and what role do they play?

Hints and tips in direct marketing

• Targeting
• Presentation
• Testing
• Media selection
• The marketing plan
• Evaluation processes

Group exercise

• A practical task for you to complete with your fellow delegates, sharing ideas and experiences

Training course tutor

Kate Saunders Dip DM, M IDM founded direct marketing consultancy Simply Direct in 1997, focussing on business-to-business and consumer marketing, including planning, research, training and business development. Kate was also Business Director at Sure Customer Marketing, an agency specialising in strategic direct marketing, where her clients included Barclays Bank, Canon and madaboutwine.com. Kate has a wide experience of client, agency and supplier roles, and is well known to the Institute having worked as IDM Business Development Director as well as having successfully run the IDM’s own graduate direct marketing scheme. Kate is currently Senior Consultant at Stopgap Ltd, building the permanent side of their business.

Delegate testimonials

"Really great, Kate was excellent! This is a great introduction to Direct Marketing for anyone interested."

Gabi Cross, Marketing Exec. Moneygram Int. Ltd.

"This is an excellent course, with a friendly open trainer who doesn't mind answering silly questions. Overall very useful and interesting."

Tish Kennor, Guide Dogs for the Blind Association

"Excellent and very informative - I learnt a great deal"

Kay Stent, Marketing Assistant, Pitney Bowes

"Great basis for direct marketing. Well delivered in comfortable surroundings."

Dan Carlton, Sites Marketing Exec. The Caravan Club