Digital Project Management

Benefits to you and your company

Benefits to your employer:

You will leave with a clear understanding of how to successfully plan, run and control a digital project.

This powerful knowledge will help you avoid project failure and potentially save your company millions.

By the end of this course you will be able to plan, run and control digital projects whether they are to:

• Introduce new management systems
• Build a new website
• Integrate all your digital marketing practices

Benefits to you:

You will gain valuable skills in:

• Good planning
• Setting the criteria for digital success
• Project control
• Disaster recovery

Who should attend:

The Digital Project Management course is designed for marketers tasked with specifying, commissioning or running a large digital project.

This will include:

• Clients
• Agency account management
• Marketing executives
• B2B marketers
• B2C marketers

Previous delegates include:

• Marketing Executive (EDF Energy)
• Website Executive (ING Direct)
• e-Business Consultant (Ignis Asset Management)
• Senior Digital Marketing Executive (Oxford University Press)

Programme outline

The Digital Project Management course is designed to help marketers get the most out of their digital projects by detailed and accountable planning.

Here is the outline programme for this course:

Introduction

• Types of major digital projects
• Project Managers vs. Fire Fighters

Getting the basics right

• Having a solid business case for the project
• Devising a clear plan and setting the criteria for success
• Users and stakeholders
• Ease and effectiveness models/workshops

How to arrive at a good plan

• Corporate profiling - unbundling the organisation
• Visibility, collaboration and accountability
• Risk and governance
• Strategy and success metrics
• Communication within the organisation
• Consulting relevant external partners
• Leadership and support
• Change management
• Risk and governance
• Linking business strategies to IT and digital strategies
• Procurement processes and the legal side
• Invitation to Tender (ITT) preparation
• Budgeting

Vendor selection

• Single vendor or several?
• Sourcing the right type of vendor

Project Control

• Who manages the project - internally and externally?
• Testing
• Schools of Project Management, e.g. PRINCE2, Scrum
• Gant charts, site maps, wireframes, content manifests/matrixes and online collaborative tools

Disaster recovery

• Avoid scapegoating
• Identifying likely stumbling blocks, e.g. cost, time
• Get the project back on track!
• When to euthanize the project

Training

• Costs – in time and money
• The importance of implementing the right training

Closing the project

• Prove it has been successful against the agreed objectives
• Undertake a post project review - and learn from it
• Produce a project report

Training course tutor

Since the 1990's Rik Pipe has worked in digital agencies and software engineering companies delivering digital solutions to private and public sector clients. Some went really well, some less well. Rik learned a lot from both. More recently Rik has been retained by clients in Higher Education and industry to help them with procurement and implementation of large digital projects. These have all gone very well. Rik is also a guest speaker for the training course Complete Digital Marketing.

Andrew Lloyd Gordon is an experienced digital marketing trainer and consultant. With 13 years' web marketing experience, he has worked on numerous online projects both large and small. With a broad exposure to both the public and private sectors, he has a special interest in Psychology and Conversion Rate Optimisation.

As Director of UK250.co.uk and jobs.ac.uk, he was responsible for the design and management of integrated 'strategic digital marketing' plans employing techniques such as SEO, PPC, email marketing, affiliate networks, blogs, social media, RSS feeds, web video and offline promotions.

Andrew has written for a number of publications both on and offline including; The Edge magazine, Business Voice, MyBusiness.co.uk, The Guardian Jobs site, Recruiter Magazine, Further Education Today, Recruitment Consultant, Gradscope Stafford Sentinel, The HRDirector.com and Your People Manager website.

With a wealth of real-world experience and knowledge to share, Andrew is a passionate and enthusiastic trainer who always receives extremely positive feedback from delegates.

Andrew is also a course tutor for the following training courses:

• Designing Persuasive Websites
• Social Media Strategy and Planning
• Social Media: Measuring and Maximising ROI

Delegate testimonials

"A fantastic introduction to Digital Marketing Project Management."

Christopher Proctor, Client Manager, GM Design Ltd

"Great succinct introduction to project management - very enjoyable day and very useful material."

Yvonne Adams, Direct Response Manager, Hilton Worldwide

"Great practical one day course that can easily be incorporated back into the 'real world'."

Natalie Griffiths, Director, Natalie Griffiths Associates

"Well into my current digital project, I can now pause for a moment and significantly improve the way forward. Thanks Rik!"

Valerie Barraclough, Music Leader Officer, Youth Music