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Marketing on a small budget training course

This highly practical one-day course will help organisations with small budgets explore and understand the wealth of digital, local and cost effective marketing options available to promote your business, engage with customers and drive revenues.

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Learn to set objectives, develop customer insights, and select and effectively communicate with the local and online audiences that will drive your business forward. This course will help you develop an effective but low cost presence online, uncover payment by results opportunities, make the most of search marketing techniques, improve email results and maximise the power of local communities.

On Marketing on a small budget you will learn to:

  • Identify and exploit low cost media opportunities to deliver your business goals
  • Create a media presence that maximises the power of local and digital media
  • Maximise the visibility of your own media presence to attract new customers
  • Use social media to research your prospects
  • Build local communities to retain closer relationships with customers

Who should attend:

Marketing on a small budget is perfect for start-ups, sole traders or any small business, including local shops, builders, physiotherapists, hairdressers, jewellers, Ebay sellers, social enterprises, non-for-profits etc. In fact any small operations who share the common issues of limited budgets for promoting your business.

Writing your marketing plan
A close look at the key elements and resources you can use to develop, shape and implement effective low cost advertising and promotional activity for your business, embedded with handy checklists and frameworks to use back at work.

  • setting objectives
  • identifying what success looks like and how to measure it
  • developing customer insight
  • selecting who to target to grow your business
  • Developing a marketing sales plan
  • consider how to market your business as a brand


Developing your media strategy
What are the best and most cost effective media options for you to use?

  • maximise the potential of your own space both on and off line, from your shop window to your website
  • use social communities and networking to spread the word
  • evaluate the various media channels and techniques to buy edia at discounted prices
  • identify the best low budget opportunities to deliver effective media communications

Reaching and acquiring new customers
A detailed look at ways of building an on and offline presence through websites, co-marketing affiliates and social media that reflects your customers online behaviour

  • develop insights that shape clever and low cost approaches to search
  • explore the potential of online and offline communities to help you find customers, extend your reach and build your reputation

Retaining customers and working with communities

  • examine opportunities to develop relationships through local events and networking groups
  • explore the potential of group buying, collective purchasing and collaborative consumption
  • Take a structured and targeted approach to using email
  • create information and content that is effective in building your business rather than eating into your time
  • Use copy testing techniques to improve results that drive repeat business.

David Hearn Dip DM, F IDM has been Managing Director of Direct & Digital Agency AHK since 1995 and a trainer at the IDM since 1999. AHK plans and runs communication programmes for its clients, with David responsible for strategic development at a variety of companies including Canon Europe, Piaggio Scooters, Adobe and Allianz. David’s career started at The Economist and he has maintained a healthy interest in business-to-business marketing ever since.

  • Course length
  • 1 day
  • Level
  • Foundation
  • CPD More info
  • 7 hours
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