Mobile Marketing

Benefits to you and your employer:

Benefits to your employer:

Who do you know that doesn’t carry a mobile phone with them at all times?

Marketers now have the potential to generate customers and increase sales by targeting their customers’ mobile devices.

By the end of this one-day training course you will understand:

• How mobile marketing works
• Where mobile fits in the marketing mix
• What mobile marketing can achieve
• What you need to do to plan and implement highly effective mobile campaigns
• What standards are required
• How to put your mobile knowledge in to action to generate customers and increase sales

Benefits to you:

You will get a thorough understanding of where mobile marketing now fits within the total marketing mix and which familiar tools it can extend to, including:

• Search engines
• Banner advertising
• TV commercials

Who should attend:

The Mobile Marketing course is designed for marketers who want to find out when and how to use mobile marketing effectively and ensure it meets their business requirements.

This will include:

• Campaign managers
• Campaign executives
• Clients
• Account handlers

Previous delegates include:

• Account Manager (EHS 4D Discovery)
• Digital Marketing Manager (Inmarsat)
• Head of Customer Marketing (ING Direct)
• Online Assistant (Estee Lauder Companies)
  

View our advanced mobile course 

Programme outline

The Mobile Marketing course features stimulating practical exercises and fascinating case studies from two of mobile marketing’s most respected practitioners.

Here is the programme outline for this course:

Where we are today – the scope of mobile marketing

• Current statistics of usage
• Understanding user behaviour
• The mobile landscape today
• Engaging the ‘connected customer’

Mobile marketing and advertising
The tools for planning and running a mobile campaign and codes of conduct

• The applications and opportunities for mobile marketing including…
  • Apps and branded content
  • Mobile social media
  • Response campaigns, such as text 2 win
  • Voting and customer surveys
  • Mobile CRM
  • SMS and MMS
  • Barcodes and Couponing
  • Location based services and location social media
  • The mobile internet, mobile search and PPC
  • Proximity marketing including Bluetooth
• How to get a contact database and opt-in legislation
• Integrating mobile with other media
• Testing and measurement – mobile analytics
• Emerging and future mobile media

Understanding the Mobile Marketing Ecosystem and working with mobile agencies

• An introduction to the mobile marketing ecosystem and mobile channel value system
• Case studies to illustrate different types of mobile campaign
• Working with mobile marketing agencies
• Delivering campaigns – mobile marketing platforms

Mobile commerce (mCommerce)

• Providing the ‘click and buy’ experience, including...
  • Payment systems and collection of payments by PSMS
  • Credit cards, in-app payments and other monetary systems
  • Mobile banking and contactless systems
  • Fraud alerts and new credit card registrations

Debate: the future

• The iPad effect – how will tablet devices change marketing?
• Web or Apps? What is the best channel for brand engagement?

Training course tutors

Mark Brill is CEO of Formation, which has been established for 16 years. Initially working in online marketing and web development, the company has focused on mobile for the last 6 years. Formation specialize in delivering mobile marketing campaigns, working for a range of clients including brands, agencies and government.

Mark is also Chair of the Direct Marketing Association Mobile Council, which aims to both promote the medium and develop best practices within the sector.

Robert Thurner M IDM is an independent mobile consultant, trainer and speaker with 20 years' digital and traditional marketing experience gained with agencies and international media owners. Rob helps solve clients' business problems with innovative mobile solutions.

Rob is the Founding Partner of Burner Mobile, the Mobile Consultancy and Training business. In 2011 he trained over 950 marketers in Europe and the US on a broad range of mobile topics.

Rob was Commercial Director at Incentivated, one of the world's most pioneering, award winning mobile specialists where he developed new business strategy, won business and grew the company's profile among advertisers and agencies.

Rob's client contacts include Amex, Betfair, British Airways, Carphone Warehouse, GSK, Jaguar, King of Shaves, M&S, O2, Reed Business Information, Royal Mail, STA Travel, Tesco and multiple agencies.

Robert is also a training course tutor on the IDM Complete Digital Marketing, Complete Direct and Digital, Mobile Marketing: Advanced and also the IDM Diploma and Certificate in Digital Marketing.

Delegate testimonials

"Five stars!!!"

Jason Ojukwu, Business Adviser, Croydon Business Ltd

"Excellent depth and quality of information."

David Rametta, Digital Marketing Manager, IMMARSAT

"This course is interesting and a very good insight into a media where not a huge amount is known in comparison with other more traditional media. I learned a lot in an informal, friendly environment."

Clare Rayment, Offline Campaign Manager, Hutchison 3G UK Ltd

"Very informative, full day. Relevant information. Informal atmosphere led to good Q&A sessions and discussion."

Gillian Nove, Direct Marketing Coordinator, Iceland Foods Ltd