Negotiation Skills

Penny Quigley, training course tutor

Learn how to negotiate effectively to achieve a win-win result with this highly participative and practical workshop. You will cover the seven steps needed for a successful negotiation strategy in this one-day training course on negotiation skills.

Benefits to you and your employer:

Benefits to your employer:

Successful negotiating skills are crucial to achieving your desired business goals.

Every day you need to reach agreements with clients, suppliers or colleagues – on everything from objectives and deadlines to fees.

By the end of this one-day interactive workshop you will understand:

  • How to negotiate to get projects completed with less strain, cost and effort
  • The strategies and techniques you need in a hectic marketing/sales environment to achieve a 'win win' result every time

Benefits to you:

This negotiation course is ideal if you want to ensure you can handle ‘panics’, improve your own career and achieve a positive outcome when things go wrong.

Delegate numbers are limited to ten to guarantee individual attention.

You will:

  • Work in small groups on practical exercises
  • Engage in meaningful role-play
  • Receive theoretical training in negotiation techniques

Who should attend:

The Negotiation Skills course is designed for marketers who want to improve their business negotiation skills.

This will include:

  • Campaign managers
  • Campaign executives
  • Account handlers
  • Data planners

Previous delegates include:

  • Marketing Executive (AA Insurance Services Ltd)
  • Marketing Assistant (Bentalls)
  • Account Director (Carlson Marketing Group)
  • Project Manager (The OTHER Media Ltd)

Programme outline

The Negotiation Skills course is a highly practical course with a strictly limited amount of places per session.

Here is the programme outline for this course:

  • Understand how effective negotiation can impact on the bottom line
  • To understand your own strengths and development needs by analysing the Attitude Skills and Knowledge (ASK) needed to be an excellent negotiator.
  • Improve rapport with others by understanding how to adapt your communication skills to attain the best from your opposition.
  • To develop an outline for a forthcoming negotiation that you are going to undertake.

Training course tutor

Penny Quigley is your Effective Negotiation Skills training course tutor Penny Quigley who has successfully negotiated her way up career ladders in both direct marketing and human resources management, is a highly skilled development consultant. She currently devotes her insight and expertise to helping IT and financial companies gain, retain and develop their customers.

She has previously worked with leading recruitment consultants and as training and selection consultant to telephone marketing agency, the Sitel Group.

Delegate testimonials

"Excellent tutor, well balanced content and lots of opportunity for learning an amazing range of skills."

Anna Mansfield, Email Campaign Manager, Butlins

"I thoroughly enjoyed this course. The content was invaluable for me to do my job well. The tutor was excellent in engaging the class."

Brenda Henderson, Relationship Manager, Royal Mail

"The negotiation course is excellent and relevant to all employees, we forget easily that negotiation is a skill used constantly, even as a sales person or an administrator."

Darren Watkins, Concep

"Engaging, informative and completely worth it! "

Nayani Vivekaandamorthy, Marketing Executive, i-to-i

If you have any queries, please contact the team on 020 8614 0277 or email training@theidm.com.


IDM Continuing Professional Development Scheme (CPD)The 'Negotiation Skills' course counts as 7 hours towards the IDM Continuing Professional Development (CPD) Award scheme, which is an important means of ongoing recognition and advancement for marketing practitioners. It is available for use by members and graduates of the IDM.
booking options
21 Jun 2012
The IDM, Teddington
  • Time:
  • 09:15-17:15
  • Member price:
  • £475.00
  • Non-member:
  • £525.00
  • Level:
  • Foundation level

(prices subject to VAT)


 

There are currently no additional dates for this programme. However, if you would like to register your interest for future dates, (or to enquire about in-company delivery options) please email us.

For details of alternative courses that you may be interested in email us.

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