• Log in
• Register
• Privacy and cookies
• Contact us
• 020 8614 0277

Home » Marketing training » Online PR Tools and Techniques training course

Online PR Tools and Techniques training course

Patterns of influence are changing in our society. The internet has had a fundamental impact on brand reputation management. Conversations in social networks offer opportunities and threats that we need to understand and be aware of. User generated content can influence your brand or business communications. This one-day course will examine the new PR landscape. We will look at how to use social media and define the new influencers.

Who should attend Online PR Tools and Techniques?

Marketing managers, digital and e-marketers, PR professionals. Anyone concerned with their company or organisation’s reputation.

How will I benefit from this training course?

You will understand the new challenges and major culture shifts happening now. This course will correct a lot of misinformation and confusion and will help identify the new conversation trends. You will leave with a collection of online PR tools as well as a 5 step plan to enable you to manage your e-PR process.

Outline programme for Online PR Tools and Techniques

Who are the new influencers? What is their power, size, number, demographics What do they do and how do they operate Why do they do what they do and how can you encourage them to do it for you The best ways to reach them How not to upset them Understand and evaluate the most effective channels now: blogs, online video, social media How to choose which format is right for your brand Don't waste money on the wrong method Choosing quality over quantity Whether production values matter anymore Is good enough, good enough Don't try and be the 'BBC' The value of social media: hype or core to PR? What is social media - it isn't going away What it is and what it isn't The importance and growth of social media Should you join the conversation How to join in and when not to How to measure the new PR: enhancing relationships with key audiences, improving reputation, raising awareness Is the new PR just Online Marketing? Is your brand being discussed? Do you need to worry about what they're saying What to do if they are not saying anything

Influence in online communities & social networks: frequency of participation and posting, brand recognition What is influence anyway? How to exploit Digg, Google News, Wikipedia and Technorati Why Flickr and other social media sites could more useful than you think The value of User Generated Content How to encourage users to generate your content When you should not allow users to generate your content Evaluating the effectiveness of social media efforts: unique visitors, search engine positions and audience awareness Why online PR stories keep generating interesting How online stories improve your search engine positions Why online PR is useful for SEO Optimising your PR for the search engines Why you shouldn't use jargon How journalists use the Web New ways to reach journalists online Delegates will leave this course with a 5-step e-PR process: Search - use technorati, twitter, facebook, youtube & flickr: find and save all relevant content Aggregate - collate data in an internal email report Respond - use personal judgment to decide what posts to respond to Bookmark - tag all relevant content in del.icio.us account. Save it for later reference and long-term tracking Report - issue monthly report

Venue

Our venue for the 4 December will be 33 Cavendish Square, Westminster, London W1G 0PW. Download map and directions »

Training course tutor

Andrew Lloyd Gordon is an experienced digital marketing trainer and consultant.

With 12 years Web Marketing experience, he has worked on numerous online projects both large and small. With a broad exposure to both the public and private sectors, he has a special interest in Online PR.

Andrew has successfully used the Web to boost the online PR rating of the organisations he works with. This leads, in turn, to dramatic increases in brand awareness and visitor traffic.

As Director of UK250.co.uk and jobs.ac.uk, he exploited online PR techniques to increase media coverage including tools such as blogs, RSS feeds, video, DIGG Wikipedia and other Web 2.0 sites.

Andrew has written for a number of publications both on and offline including; The Edge magazine, Business Voice, MyBusiness.co.uk, The Guardian Jobs site, Recruiter Magazine, Further Education Today, Recruitment Consultant, Gradscope Stafford Sentinel The HRDirector.com, Your People Manager website.

With a wealth of real-world experience and knowledge to share, Andrew is a passionate and enthusiastic trainer. Feedback from his training courses prove that he gives 110% when he trains. Andrew always receives an enthusiastic response from delegates.

If you have any queries, please contact the team on 020 8614 0277 or email training@theidm.com.