Search Engine Optimisation (SEO): Advanced

Benefits to you and your company

Benefits to your employer:

This advanced one-day workshop-style training course will help you develop superior search engine marketing strategies.

By the end of this one-day training course you will know how to:

• Fine tune techniques and make significant improvements to your website rankings
• Use link building techniques to exploit the way search engines now work
• Avoid technical pitfalls, such as content level roadblocks, that can send your rankings down and your customers elsewhere
• Build high-performance websites to help boost your natural or organic search rankings
• Develop SEO solutions to boost your search rankings and visits

Benefits to you:

The number of websites and the volume of content available online is growing at an astonishing rate.

So too are the new types of data, indexes and links that search engines use to generate results and rankings.

This highly practical and applied workshop will show you how to push your search techniques to an advanced level.

Who should attend:

The Search Engine Optimisation (SEO) Advanced course is designed for experienced search marketers and those with a good comprehension of the principles and practice of search marketing who want to fine tune techniques and make significant improvements to their website rankings.

This will include:

• Sales managers
• Marketing managers
• Online marketers
• Consultants

Previous delegates include:

• Digital Project Manager (Bluefrog)
• Director of Technology and Operations (Image Source)
• eCommerce Executive (1st Central Insurance Services)
• SEO/Social Media (BUPA)

Programme outline

The Search Engine Optimisation (SEO) Advanced course is a workshop-style one-day training course for advanced search marketers.

Here is the programme outline for this course:

SEO website design

Understand key SEO considerations when designing, building, or altering a website, including how to ensure rapid and complete search engine indexation, through to landing page design and template construction.

• How to identify, avoid and alleviate common technical impediments to search engine access, including domain, page, and content level roadblocks.
• How to use advanced data design principles to architect SEO solutions that maximise the breadth and magnitude of natural search rankings

Workshop session 1

A practical group-based session whereby you will apply your newly acquired knowledge to define an optimised website architecture for a sample site, including determining how the site should capture generic and long-tail search traffic and achieve rapid and full search engine indexation.

SEO for non-standard listings

Understand how to optimise your website and content for the different types of data that the search engines pull into their standard search results, such as news, maps, images, and video listings. You will learn how to exploit:

• Image search
• Video search
• Google and Yahoo News
• Local search
• Shopping vertical search
• Google Base

Link building strategies

Understand the value of link building and the advanced options available to you, including how to plan and budget for link building campaigns.

• How to define and deploy a link building strategy that gets results
• Understand the benefits and drawbacks of all the link building options available to you
• How to use creative thinking to design and deploy scalable link building campaigns

Workshop session 2

A practical, group-based session to define a link building plan for an existing website

Workshop tutor

Adam Bunn, Head of SEO, Greenlight
Adam is SEO Director at Greenlight where he is responsible for the strategic direction of the firm’s SEO consultancy and link building products and services. Adam also oversees Greenlight’s internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events such as Search Engine Strategies.

Since joining Greenlight in 2006, Adam has trained, strategised and provided consultancy for numerous clients including Vodafone UK, American Express, Monarch, CFS and Santander. In tandem, he has built a team of world class SEO Consultants and SEO Analysts, first in his capacity as Senior SEO Consultant, then as Head of SEO and now as SEO Director.

Delegate testimonials

"From the moment the course started a lot of my questions were answered. The content was just the right level and I definitely feel it was worth the money."

Laura Fetherstonhaugh, Managing Director, WillCreate

"Once again - fantastic venue, fantastic tutors and fantastic level of service!"

Jon Lucas, Digital Project Manager, Bluefrog Ltd

"Excellent course, gave plenty of info along with a number of helpful ideas to use in future."

Stephen Hackett, Director, Venue Sales Ltd

"Not much to say. It was just great. Learned a lot, very well-explained, very interactive. Provides real help and orientation tips."

Childeric Gain, FR Online Campaign Marketing Manager, 1 and 1 Internet