Social Media and Online PR

Benefits to you and your employer:

We will show you how to identify where social media can add value to your organisation, build your own online community, manage the risks, lay the foundations of a social media strategy… and give you confidence to take social media to the next level!

Who should attend:

Anyone who is thinking about starting social media activity on behalf of their organisation and those with some experience of social media who are looking for new ideas and models to improve effectiveness.

If you are experienced at implementing social media campaigns and integrating them into other marketing disciplines you may find the advanced social media course of interest.

This will include:

• Marketing managers
• Campaign managers
• Communications directors
• Brand managers
• PR managers
• Online marketers

Previous delegates include:

• Channel and Communications Manager (ITW Construction Products)
• Marketing Manager (Leander International Pet Foods)
• Press Information Officer (BMA)
• Product Manager International (HBO Home Entertainment International)

Programme outline

The Social Media and Online PR is a practical one-day workshop helping you to get the most out of your social media strategy.

Here is the programme outline for this course:

• Why you should invest in social media!
• Monitoring and how to use it
• Identifying and engaging with online influencers
• Content planning
• Building a community
• Measuring social media
• Managing online reputation
• Social media policy

Training course tutor

Adam Lewis is a director at immediate future, a leading social media agency in the UK, where he provides strategic consultancy to clients on the integration of social media into their business. This includes training and mentoring, creating measurement frameworks, online reputation management, building online communities and producing websites and digital content.

Adam has provided strategic communications counsel to some of the world's biggest brands including Sony, Epson, Shell, Bacardi Ltd, Sony Ericsson, Vestas Wind Systems, Indesit, Staples and Coca-Cola. He has won multiple industry awards including PRCA, European Excellence and Hollis.

Follow him on Twitter (@adamlewis10) or visit the blog of Adam Lewis.

Delegate testimonials

"Really great introduction into social media - well worth it for anyone needing a crash course on every aspect of SM for marketers."

Chris Wells , IPPF

"Excellent course. The tutor made this an energetic, productive and thought-provoking session and was very enjoyable. Thank you. "

Natasha Macdonald, head of e-Commerce, The Caravan Club

"Fantastic! Really enlightening and I now have lots to think about and apply."

Lisa Murphy , L&G (Portfolio Mngmt Services) Ltd

"This course was really excellent, very relaxed but so informative."

Charlotte Crilly