Social Media: Measuring and Maximising ROI

Benefits to you and your employer:

Benefits to your employer:

You will understand how social media can form part of your business development process.

By the end of this one-day training course you will discover how to:

• Monitor and track what your customers are saying about you and your brand in social media, using a range of free and low cost tools
• Establish your own ‘social monitoring system’
• Communicate with stakeholders in new and exciting ways
• Measure the impact of your social media activities on your marketing return on investment (ROI)

Benefits to you:

With plenty of individual and group activities, you'll come away from this course confident in how to leverage the time and effort you invest in social media for the greatest impact.

Lauren Smith, Internet Marketing Consultant, Digital Stuf Ltd. summarises some key learnings she took away from the Successful Social Media Monitoring course.

Who should attend:

The Social Media: Measuring and Maximising ROI course is designed for marketers involved in social media campaigns who need demonstrable KPIs of its success.

This will include:

• Marketing executives
• Account managers
• Marketing managers
• Digital executives
• Digital managers

Previous delegates include:

• Internet manager – Marketing (PSA Peugeot Citroen)
• Internet Marketing Consultant (Digital Stuff)
• Marketing Officer (Childlife)
• Corporate Business Manager (Specialist Make-up Services)

Programme outline

The Social Media: Measuring and Maximising ROI course is a one-day course helping you to get the most out of your social media monitoring opportunities.

Here is the programme outline for this course:

Social media in business

• The importance of generating attention in social media
• The difference between ‘interest’ and ‘engagement’
• Ways in which social media can form part of your business development process

Evaluation of current activities

• Measure the success (or failure) of your social media efforts
• How do you determine the ROI of your blog, Twitter account or Facebook group?
• Key Performance Indicators (KPIs) such as:
  • Which social media activity brought you the most web visitors and why?
  • Why ‘quality over quantity’ is important when it comes to social media buzz
  • How to determine the size and reach of your network
  • Ways to quantify your followers, fans and brand advocates
  • Determining both short, medium and long-term trends

Developing your social media plan

• Learn how to analyse your data by collecting and collating social media information
• Analysing and applying your ‘market intelligence’ to improve your social media marketing strategy
• Easy ways to establish your own ‘social monitoring system’
• Specific metrics you can use to shape your own social media monitoring activity
• Simple, free and low-cost social media monitoring tools
• How to present your social media metrics to senior people so that they understand its value
• The danger signs you need to keep an eye out for

With plenty of individual and group activities, you'll come away from this course confident in how to leverage the time and effort you invest in social media for the greatest impact.

Training course tutor

Andrew Lloyd Gordon is an experienced digital marketing trainer and consultant. With 13 years' web marketing experience, he has worked on numerous online projects both large and small. With a broad exposure to both the public and private sectors, he has a special interest in Psychology and Conversion Rate Optimisation.

As Director of UK250.co.ukand jobs.ac.uk, he was responsible for the design and management of integrated 'strategic digital marketing' plans employing techniques such as SEO, PPC, email marketing, affiliate networks, blogs, social media, RSS feeds, web video and offline promotions.

Andrew has written for a number of publications both on and offline including; The Edge magazine, Business Voice, MyBusiness.co.uk, The Guardian Jobs site, Recruiter Magazine, Further Education Today, Recruitment Consultant, Gradscope Stafford Sentinel, The HRDirector.com and Your People Manager website.

With a wealth of real-world experience and knowledge to share, Andrew is a passionate and enthusiastic trainer who always receives extremely positive feedback from delegates.

Andrew is also a guest speaker for Digital Project Management and a course tutor for the following training courses:

• Designing Persuasive Websites
• Social Media Strategy and Planning

Delegate testimonials

"Great course with great content, enjoyable and value for money."

Mike Lawrence, Corporate Business Manager, Specialist Makeup Services

"Very informative and opened my eyes to ideas!"

Steph Moule, Marketing Assistant, Suffolk Life