Social Media Strategy and Planning

Benefits to you and your employer:

Benefits to your employer:

To be successful online, all public and private organisations should integrate social media for greater communication effectiveness, whatever their business size

By the end of this one-day training course you will learn ways to:

• Reach new markets
• Engage with new and existing clients
• Improve employee communications
• Cut costs
• Integrate social media into online communications and the overall business operations
• Increase efficiencies
• Build, manage and monitor reputation

Benefits to you:

This course will give you a deep understanding of the social media phenomenon and how the landscape works.

Rather than focus on the tools and technology, we will focus on the impact of social media in its widest sense.

Who should attend:

The Social Media Strategy and Planning course is designed for marketers with responsibility for digital strategy, who want to harness the power of social media.

This will include:

• Marketing managers
• Campaign managers
• Communications directors
• Brand managers
• PR managers
• Online marketers

Previous delegates include:

• Dealer Marketing Manager (Suzuki GB Plc)
• Communications Manager (Anglia Ruskin University)
• PR and Communications Manager (Fentons Solicitors LLP)
• Account Manager (Coast Digital)

Programme outline

The Social Media Strategy and Planning is a one-day course helping you to get the most out of your social media strategy.

Here is the programme outline for this course:

• The explosion of social media and social networking platforms
• Case studies and examples of who’s doing it well – and who’s not!
• How to conduct an internal social media audit
• Which social media tactics you should use for your customers and employees
• Navigating your way around social networks
• Creating a positive buzz about your brand
• Incorporate social media into your business operations
• Crowdsourcing - what it is and how you can use it
• The role of User Generated Content
• How to use social media for enhanced search engine visibility
• Ways to implement the technology internally for improved growth and profitability
• How to get the best out of online video, podcasts, discussion forums, wikis and blogs
• Participating in networks through the use of ‘social objects’
• Integrating social media into digital marketing strategy in the long-term

Training course tutor

Andrew Lloyd Gordon is an experienced digital marketing trainer and consultant. With 13 years' web marketing experience, he has worked on numerous online projects both large and small. With a broad exposure to both the public and private sectors, he has a special interest in Psychology and Conversion Rate Optimisation.

As Director of UK250.co.uk and jobs.ac.uk, he was responsible for the design and management of integrated 'strategic digital marketing' plans employing techniques such as SEO, PPC, email marketing, affiliate networks, blogs, social media, RSS feeds, web video and offline promotions.

Andrew has written for a number of publications both on and offline including; The Edge magazine, Business Voice, MyBusiness.co.uk, The Guardian Jobs site, Recruiter Magazine, Further Education Today, Recruitment Consultant, Gradscope Stafford Sentinel, The HRDirector.com and Your People Manager website.

With a wealth of real-world experience and knowledge to share, Andrew is a passionate and enthusiastic trainer who always receives extremely positive feedback from delegates.

Andrew is also a guest speaker for Digital Project Management and a course tutor for the following training courses:

• Designing Persuasive Websites
• Social Media: Monitoring and Maximising ROI

Delegate testimonials

"The IDM consistently deliver high quality training courses. My only complaint would be that I leave wanting to either work all day and night or employ more staff in order to satisfy the knowledge and ideas I gain."

Tom Lambregts, Digital Marketing Manager, Ears Court and Olympia Ltd

"Andrew provided a well structured, smoothly run course that covered an important subject matter. Andrew is a legend - give him a pay rise!"

Sam Davis, Trainer, Alterian

"An excellent course that provides excellent thinking around the planning structure so necessary for this newest of channels."

Nick Fuller, DR of Planning and Development, e-Dialog

"Excellent, comprehensive course, brilliantly and inspiringly led, easy to digest and discursive content."

Emma Plumbe, Marketing Manager, Proximity