Social Media Tools for Marketers

Benefits to you and your company

Attend this hands-on workshop to understand how to practically set up and use the main social media tools on a daily basis within your business in an organised and measurable way. Polish up your knowledge and practical usage to become the go-to person for delivering social campaigns within your organisation.

Who should attend?

If you need to gain a better understanding of how to physically deliver social campaigns effortlessly across networks, with a focus on the easy-to-set up and use aspects, then this course is for you.

Programme Outline

Session 1 Customising your Facebook profile and building up your audience
Session 2 Facebook strategy to engage with your audience and build customer loyalty
Session 3 Optimising your Twitter profile, building up a following
Session 4 Twitter strategy to engage with your audience and build customer loyalty
Session 5 Using Hootsuite to manage and monitor your social media campaign
Session 6 Optimising your Linkedin profile and increasing your connections
Session 7 Combining LinkedIn group activity and offline networking to win new customers
Session 8 Introduction to the other social media tools: Youtube, Wordress, Tumblr, FourSquare, Flickr
Session 9 How to combine Facebook, Twitter and Linkedin and the other social media tools into a successful strategy
Session 10 Group exercise: Delegates will be asked to create a fictitious social media campaign.

Training course Tutor

Danny Bermant
Danny founded Brainstorm Digital in 2000 and over the past 12 years has focused on ways in which the internet can be used to convert website visitors into customers. His goal is to develop online strategies to help clients attract new business, and he does this through social media, SEO, pay-per-click marketing, business blogging, online PR and other methods of digital marketing.

Danny's social media training is more than just practical, it uses real life case studies to illustrate ways in which your campaign can be used to engage with customers. His training includes social media strategy, and how to write a social media plan that sets out realistic, attainable goals.

Danny's experience includes website design, e-commerce development, website usability testing, content management systems, search engine optimisation, email marketing campaigns and iphone app development.