Writing Creatively - Write on Strategy

Successfully selling your products and services is about engaging your target audience by winning their hearts and minds – and that requires truly imaginative, fluent and fluid copy based on arresting ideas and concepts that engage, intrigue and involve. This one-day workshop-style training course (limited to just 12 delegates) is an excellent opportunity to build on your existing copywriting skills by accessing your imagination and ability to paint pictures in words – and you’ll discover how to produce creative, strategic and targeted copy that sells with more power and conviction than you ever thought possible.

You’ll be able to apply what you’ve learned in a wide range of media – from a letter to a leaflet, from a press ad to a web page – and you can be assured that your writing will always be based on a clear marketing blueprint that directs you towards selling your products and services with the sole aim of generating enhanced revenue and profits.

Who should attend Writing Creatively - Write on Strategy?

Anyone who is required to write effective, focused copy to communicate, inform – and sell products or services. Whatever your products and services, however diverse your media and target audiences, this course will help you to be a better writer and your own best critic.

How will I benefit from this workshop?

This workshop-style training course is all about developing skills through practical exercises, working solo or in creative teams, according to the nature of each brief presented to delegates during the course of the day. You’ll undertake a series of writing exercises, from headline and sub-head development through to full advertisement copy, direct mail letters and the fundamentals of brand identity. And you’re invited to bring your own work along for analysis, examination – and even re-working!

Outline programme for Writing Creatively - Write on Strategy

Workshop leader

John Wallace began his professional life as a lawyer before changing to advertising, becoming a copywriter for a major London-based international advertising agency. After working for the agency in the USA and Europe, John returned to his northern roots, becoming Creative Director of several Manchester advertising agencies before freelancing in Singapore and Malaysia. Now based in the North-West, John provides copywriting, marketing and training services to a diverse range of clients throughout the UK.

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