IDM creative marketing training courses

Marketing creative training courses: copy, artwork, design, propositions

Whether you want to learn how to write powerful copy, write creative briefs, create engaging marketing propositions, critically evaluate creative ideas and executions, or use sensory triggers to gain attention, the IDM will show you how.

Creative marketing courses »
Tailored in-company training »

Learn about all aspects of marketing creativity from some of the profession’s top creatives who bring with them a wealth of experience and original, inspirational examples from traditional and online media platforms.

Foundation level

"The course was very informative, interesting and useful. I feel that I have achieved something and learnt a number of new things."

Jane Gill
Centaur Exhibitions
Introduction to Copywriting

Introduction to Copywriting (one-day training course)

This one-day training course will teach you how to write and review copy that pulls response - a lively introduction to the basics of good copywriting. Ideal for beginners who want to learn the first principles of creative writing.

Intermediate level

Briefing and Evaluating Creative Work (two-day training course)

During this two-day training course on briefing and evaluating creative work delegates will discover how to ensure they get great creative work every time. It includes getting the brief right, why propositions are crucial, how to evaluate creative work and the principles of successful creativity.

How to Write More Powerful Direct Mail Letters (one-day training course)

This highly practical copywriting training course reveals the secrets of how to write direct mail letters that really sell. Discover why sales letters can get results where other mediums fail, valuable tips that boost response and how to adapt your copy to suit the digital medium.

Advanced level

"A most useful, interactive and constructive day. Both inspirational and enjoyable."

Kate Witherall
Oxfordshire Press
Writing Creatively - Write on Strategy

Writing Creatively - Write on Strategy (one-day workshop)

This one-day workshop-style advanced copywriting training course is an excellent opportunity to build on your copywriting skills and to hone your technique. You will learn how to produce more creative, strategic and targeted copy that sells with power and conviction.

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