IDM database marketing training courses

All our database courses are led by expert practitioners who work with a broad range of companies on their data strategies and customer insight.

Intermediate level

Customer Insight - the A-Z Workshop (one-day workshop)

What do your customers want? Why do they buy and how do they choose? When you know how to get the answers to these and other vital questions, you have the insight and ability to achieve greater results for your marketing pound.

The Importance of Data Quality (one-day training course)

This one-day training course will show you how to increase and maintain data quality and teach you the practical skills needed to tackle the nitty-gritty data management issues that lie at the heart of successful CRM and direct marketing programmes.

Maximising Campaign Performance (one-day training course)

This one-day training course on maximising campaign performance will show you how to use data driven marketing techniques to improve your campaign results and return on investment. This training course will teach you how to use data to drive the business forward and learn about your customers, the importance of testing and how to evaluate your results.

Statistics and Testing (one-day training course)

We'll make direct marketing testing and analysis simple and fun for you on this lively one-day training course. Hear how to use data to improve planning and decision-making, predict response and reduce risk.

Advanced level

Understanding Data Analysis (two-day training course)

The more you know about your customers, the more customers you will get – and the more they’ll spend with you. This new two-day training course on understanding data analysis in direct marketing will teach you how to plan, specify, brief, analyse, interpret and apply customer data for greater results.

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