The IDM Digital Marketing Boosters

Created by the IDM’s award-winning digital marketing faculty, these highly topical skills-shots are designed to give an instant boost to your digital capability, confidence and career.

Social Media, Writing for Search, Mobile Marketing, Affiliate Marketing, Web Usability, Online PR Booster training courses

100% pure digital marketing training fresh from the IDM

The IDM Booster Series is serving up a rich menu of digital marketing courses that have been especially prepared to be easy to digest and completely satisfying.

Booster sessions run in central London, delivered by dedicated Boosterologists who will serve you a concentrated dose of knowledge, expertise, ideas and best practice case studies.

So check out the menu below. And remember, when you get a boost, your team will get a boost and your organisation will get a boost as well!

Social Media

Best use: To better understand the world of social media and how to use it to your advantage when marketing online.

Best for: Marketing managers, campaign managers and all online marketers looking to gain a better understanding of the possibilities and limitations of using social media marketing in their marketing strategy.

Boosterologist: Will McInnes, Managing Director, Nixon McInnes. More »

Writing for Search

Best use: To write and edit copy to make your website more visible to search engines.

Best for: Marketing managers, campaign managers and all online marketers looking to understand the tools and techniques that can help drive your website up the search engine rankings and boost your bottom line.

Boosterologist: Martin Wake, Senior Editor, Sticky Content Ltd. More »

Mobile Marketing

Best use: How to harness the power of mobile marketing and make it work for your campaign.

Best for: Online marketing professionals and those who want to find out when and how to use mobile marketing effectively and ensure it meets their business requirements.

Boosterologist: Mark Brill, CEO, Formation and Chair of the DMA Mobile Council and Robert Thurner M IDM, Commercial Director, Incentivated. More »

Affiliate Marketing

Best use: To understand modern affiliate marketing, to know how to build an affiliate campaign, to get the best from your affiliate marketing budget.

Best for: Online marketing professionals and those involved with affiliate marketing wanting to understand more or those looking to start an affiliate marketing programme.

Boosterologist: Peter Dickenson, Senior Account Manager, AffiliateFuture.co.uk. More »

Web Usability

Best use: To fully understand and implement fool-proof web usability methods into your website.

Best for: Marketing and sales managers, online marketers looking to understand the sales and brand benefits of the full range of usability tools and techniques.

Boosterologists: Tobias Misera, Head of Practice, Foviance and Lucy Carruthers, Usability Consultant, Foviance. More »

Online PR - our latest Booster!

Best use: How to manage your brand reputation and understand the online influencers.

Best for: Marketing managers, digital and e-marketers, PR professionals. Anyone concerned with their company or organisation’s reputation.

Boosterologist: Andrew Lloyd Gordon, Consultant and previously Director of UK250.co.uk and jobs.ac.uk. More »

More Boosters coming soon...

Online Media Planning: The internet is an essential component in any marketing plan. Get to grips with this unique channel to integrate seamlessly with offline.

Behavioural Targeting and Marketing: With the masses surfing the web, increase the effectiveness of your online campaigns by delivering to a defined target audience.

Using Dynamic Content Marketing: Individually tailor the content of your on and offline campaigns to increase the relevance, effectiveness and impact of your marketing communications.

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