IDM digital (internet) marketing expertise

The IDM has unrivalled internet marketing training expertise

Whether you want to gain a deeper grasp of digital marketing strategy, learn more about selling on the internet or know how to win more customers via email or search marketing, the IDM can show you how.

Digital marketing training courses »
Digital marketing qualifications »
NEW Digital Booster Series »

Today, no marketing budget or plan can be considered complete, or even credible, unless it includes a digital component. Every marketer at every level in every organisation, must understand exactly what is achievable, affordable and effective with online, internet marketing. And the best place to gain this knowledge and develop the skills needed to remain competitive is at the IDM.

"The IDM is our first choice for training our marketers in internet skills."

Mike Tildesley F IDM
Marketing Director Acquisition & Retention
RBS Insurance

"I would always select the IDM as my first choice for my marketing training requirements."

Brigit Brown
Online Marketing Manager
Hiscox UK Retail

IDM digital pedigree

The IDM was the first professional body to offer training in internet marketing, and is the most respected provider of digital marketing qualifications that are recognised and valued throughout the marketing profession around the world.

The relevance, standards and quality of IDM digital marketing programmes are assured through the guidance and contributions of leading internet marketing professionals who are members of:

The IDM Digital Marketing Council
encompasses leading agency, service providers and clients involved in digital marketing. Its role is to determine the skills needed for the profession and direct the IDM education and training initiatives.

The IDM Digital Marketing Faculty
contains over 50 digital specialists in all aspects of online and internet marketing. From strategic planning to mobile marketing, from website design to web analytics the IDM uses the most admired practitioners to develop and deliver our training programmes.

The IDM Examinations and Standards Board
comprises leading authorities, including several academics, to ensure the standards set by both the IDM Certificate and IDM Diploma in Digital Marketing are maintained and that the examination process is accurate, objective and fair.

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