IDM direct marketing training courses

Over 20 course tutors teach the 'direct' range of courses, providing a wealth of case studies, anecdotes, tip, tricks and techniques for successful direct marketing.

Foundation level

What is Marketing? (one-day training course)

This one-day training course will help you understand the principles of marketing and how they can be applied to any business.

The Absolute Essentials of Direct and Digital Marketing (one-day seminar)

This training course teaches you how to combine the best of direct marketing and digital marketing in just one day. Learn how to produce leading integrated marketing campaigns that combine the best of offline and digital media. Stacked with tips and hints on producing cost effective campaigns that get results!

Direct Marketing for Newcomers (one-day training course)

Attend this one-day training course on direct marketing to get a thorough overview of how the industry works, who the key players are and where you can go for essential information.

Complete Direct Marketing (three-day training course)

This complete direct marketing training course provides a comprehensive foundation in every facet of direct marketing. Over three days, you will build the knowledge and skills needed to effectively plan, budget, brief, evaluate, measure and manage direct marketing campaigns.

Intermediate level

How to Plan and Manage Campaigns (one-day training course)

This one-day training course on how to plan and manage campaigns is designed to guide you through your campaigns to ensure they happen on time, on brief and on budget. It covers all the elements that go into planning campaigns including supplier selection, scheduling a campaign, direct marketing metrics and legal restrictions.

Data Protection Workshop for Direct and Digital Marketers (one-day workshop)

The essential guide to the Data Protection Act 1998 and the Electronic communications Regulations 2003 for direct and digital marketers.

Developing Strong Marketing Propositions (one-day training course)

In this one-day training course on developing strong marketing propositions you will discover how to create more engaging and relevant marketing propositions that catch the attention of your customers.

How to Plan and Buy Print and Production (one-day training course)

During this one-day training course on how to plan and buy print and production you will learn how to brief, schedule print, plan production, select suppliers, manage creativity and also learn about each benefit of the print process.

Connecting Brands and Consumers in the Relationship Age (one-day training course)

This one-day training course on connecting brands and consumers in the relationship age will teach you how to apply direct marketing and digital marketing strategies to create profitable and lasting relationships with your customers.

Best Practice Customer Acquisition (one-day training course)

During this one-day training course on best practice customer acquisition, you will learn how to acquire new customers, create integrated marketing plans and develop proposition and creative strategies.

Advanced level

Customer Retention for Profit (two-day training course)

This two-day training course on customer retention and development strategies will teach you how to maximise the lifetime value of your customers, and achieve a better return on your retention spend. You’ll also learn about new ways to use data profiling and segmentation to create productive marketing communications.

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