Training Speaker Faculty
All of our professional short courses are delivered by leading practitioners in direct and digital marketing who use the most applied and practical training methods. Come and experience for yourselves our reputation for providing pin-sharp and up-to-the-minute courses within a friendly environment by trusted and approachable tutors.
Meet our Speaker Faculty members
You’ll find a selection of our Speaker Faculty members below:
Matt Banks is a Senior Consultant at PwC within Digital Intelligence. Prior to PwC, Matt was Client Director at Logan Tod for five years, running digital optimisation and intelligence projects with clients including British Gas, BBC Worldwide, EMAP, ASOS, John Lewis Partnership, Swiftcover and RBS Insurance. Before joining Logan Tod, Matt headed up a Digital Insight Team at Lloyds Banking Group.
Karen Benveniste is co-MD of Vanilla Films, a production company that develops, produces and delivers video marketing and films for corporate clients. Before Vanilla was founded, Karen had a 16 year career in television, working across news, children’s and factual programming, mainly at the BBC. She series produced television brands such as Watchdog, Crimewatch and the Chelsea Flower Show. Karen now draws upon her film making and journalistic experience for her Vanilla work with clients who include Butlins, Warner Leisure Hotels, Legoland, Coats plc, Logica plc and The Chartered Management Institute.
Danny Bermant founded Brainstorm Digital in 2000 and over the past 12 years has focused on ways in which the internet can be used to convert website visitors into customers. His goal is to develop online strategies to help clients attract new business, and he does this through social media, SEO, pay-per-click marketing, business blogging, online PR and other methods of digital marketing.
Danny's social media training is more than just practical, it uses real life case studies to illustrate ways in which your campaign can be used to engage with customers. His training includes social media strategy, and how to write a social media plan that sets out realistic, attainable goals. Danny's experience includes website design, e-commerce development, website usability testing, content management systems, search engine optimisation, email marketing campaigns and iPhone app development.
Mike Berry Dip DM, F IDM is an independent consultant and trainer, who draws on his extensive experience of online and offline marketing to work with a range of clients in B2B, B2C, Public and Charity sectors. He is also Partner at Aprais, a global agency/client relationship management consultancy and Adjunct Professor of Marketing at Hult International Business School. Mike is the author of 'The New Integrated Direct Marketing’, published by Gower, and writes a popular blog on marketing and technology. He is both passionate and knowledgeable about digital marketing and his classical marketing training and integrated background makes him ideally qualified to train marketers in digital skills.
Becky Bocchetti is a digital marketing and content strategy consultant, journalist and web editor. She specialises in training marketing, commercial and editorial teams on a variety of topics including writing for digital, search engine optimisation, commercial digital content, digital advertising, blogging, community, cross-media content and social media.
Her track record with the award-winning weddingguideuk.com and the joint multimedia venture Vizzavi preceded a move to broadcast, as an interactive producer for BBC Radio 2, before joining London Zoo, where she launched their first e-commerce site, gaining recognition with an Enjoy England Award for Excellence, and also winning the Tourism Website of the Year. Throughout her career, Becky has simultaneously worked as a digital specialist helping individuals and teams get the most out of their digital resources and requirements whilst working as a journalist writing for leading magazines, newspapers and broadcasters. She now uses her unique experience consulting with a range of media owners, marketers and websites.
Dr David Bottomley F IDM is a freelance analytical consultant and has extensive experience of using advanced statistical methods within a direct marketing context. Dave has been running his own analytics company since 1999 and has extensive experience of building statistical models within a direct marketing context. His speciality is utilising statistical methodologies to help clients develop a greater understanding of their customers' behaviours and motivations and to refine their direct marketing targeting and communications programmes. His recent clients include UIA, UPS, Acquity, British Heart Foundation & HSL. A psychologist by training, David obtained his PhD in Applied Psychology in 1992 and – prior to setting up his consultancy – held a number of academic and governmental posts.
Adam Bunn is SEO Director at Greenlight where he is responsible for the strategic direction of the firm’s SEO consultancy and link building products and services. Adam also oversees Greenlight’s internal SEO training programme, provides training for the likes of the IDM and is a regular speaker at industry events such as Search Engine Strategies.
Since joining Greenlight in 2006, Adam has trained, strategised and provided consultancy for numerous clients including Vodafone UK, American Express, Monarch, CFS and Santander. In tandem, he has built a team of world class SEO Consultants and SEO Analysts, first in his capacity as Senior SEO Consultant, then as Head of SEO and now as SEO Director.
Brian Thomas Hon F IDM, was formerly Managing Director of Ogilvy & Mather Direct (now Ogilvy One) and Chairman of Saatchi & Saatchi Direct. He is the author of Direct and Digital Marketing in Practice and has written Marketing Communications manuals for a variety of companies including BP and Zurich Insurance. In 1999 Brian was named IDM Educator of the Year and elected an Honorary Fellow of the Institute. During his career Brian has written and delivered more than 1,400 seminars and workshops around the world, and has been personally responsible for more than 700 marketing campaigns.
He brings Complete Direct Marketing delegates the benefit of his wealth of experience showing them scores of tips and techniques. He wrote The Royal Mail Guide to Direct Mail for Small Businesses and his book Direct Marketing in Practice is the standard textbook for students of the IDM Diploma. Brian was named IDM Educator of the Year in 1999 and was elected an Honorary Fellow of the Institute in the same year.
Martin Chillcott F IDM is responsible for the development of successful marketing strategies and customer communications across a range of businesses, driven by a common sense approach and ability to identify powerful customer insights and opportunity for profit. He is acknowledged as an expert in customer retention. He has over 20 years’ client-side marketing experience, including director level roles in UK, Europe and Canada/USA with American Express, Thomas Cook, M&G and Air Miles. He has led major customer strategy projects in Hong Kong, Australia and New Zealand. Nine years ago he set up his own consultancy ‘Hotchilly’, successfully working as an independent consultant/planner either working directly with clients or retained to work with clients of leading communications agencies such as BEC, Together and Radar.
Paul Chuter F IDM is one of the UK’s leading sales communications practitioners. Since 1991, Paul has provided communications advice and copywriting to leading international business enterprises, not-for-profit organisations, government agencies, professional bodies and academic institutions.
Clients past and present include Ericsson, Hitachi Data Systems, the IDM, Institute of Directors (IoD), Institute of Fundraising (IoF), Juniper Networks, Logicalis, Rocket Fuel Inc., Security Industry Authority (SIA), TradeDoubler, University of Leicester, University of Loughborough and Warner Bros.
Paul also advises UK and international advertising agencies on new pitch and client campaign strategy, and is a regular contributor to industry journals and blogs. He is a highly experienced speaker who delivers training that is extremely practical, applied and proven to be effective in the “real world”.
Huw Davis Dip DM, Hon F IDM is a superb training course tutor and a leading authority in the field of data analytics and customer insight. Huw worked with BUPA and Abbey National before founding and developing Data by Design, the specialist database design and analysis consultancy which was purchased by Experian in 1998. In 2000 he joined EHS Brann as Managing Director of Data and Consultancy, part of Euro RSCG Worldwide. He was later promoted to Global Director for Data and Discovery for the Euro RSCG Group and has, over the last two years, worked on a range of global brands.
In February 2007 he launched the Huw Davis Partnership, an independent data consultancy and analytic company, which combines experts in research insight, data strategy and modelling with his fully owned statistical team based in Singapore. Huw is a regular speaker for the IDM and in 2004 was bestowed the title of “IDM Educator of the Year” as recognition of his continuous work for many years as a trainer within the marketing industry.
Huw runs a highly practical and commercially focused course that is designed specifically to enable marketing managers, practitioners and executives to turn data into insight, insight into action, and action into profit.
Peter Dickenson is the founder and managing director of Understand Digital a marketing analytics company. Peter's background spans over 10 years in the digital space including over 8 years as managing director at one of the leading affiliate networks AffiliateFuture. During his time at the network he was responsible for the management and development of affiliate and merchant relations, incentives for affiliates, creative ideas for merchant campaigns and advising clients on website functionality to improve the effectiveness of their affiliate marketing programmes. Peter's clients included Virgin Atlantic, Thomas Cook, Lovefilm, John Lewis and EUI, formerly The Admiral Group.
Peter's analytics product www.impacttag.com allows businesses to understand their marketing campaigns and how they glue together, managing customer buying paths and attribution modelling. The product is pertinent to affiliate marketing, where people are paid to be the last click and this must be managed correctly.
Mike O'Brien F IDM is one of the few award-winning creative directors in the UK with extensive experience in brand, direct and digital creative. Over the past 30 years, he has specialised in creating and delivering pioneering concepts, copy, campaigns and training workshops for dozens of B2C and B2B clients including: NatWest, VW, Barclaycard, Shell, Eurotunnel, HP, The Royal Mail, HSBC, Sky Sports, Volvo and Cisco. Mike is a founding partner in Jam, a direct and digital strategy solutions consultancy.
Joe Edwards F IDM is a Creative Strategic Planner, who began his career long before the words Digital and Social became the buzz words they now. In 2001 (just after the dot com bubble burst) he founded a Web and Digital Agency and after successes with Universal and Orange decided it was time to move more into the the realms of marketing. Over the years Joe has worked both client side and agency, working with with Startups to Large Enterprise organisations in both B2B and B2C environments.
He has worked with such organisations as Adobe, Citi Bank, RBS, Visa, Toyota, HP, Symantec, TfL, Studio Canal & eOne Entertainment to across Digital, Social and Mobile marketing disciplines. He is also part of The Institute of Direct and Digital Marketing (IDM) Marketing Advisory Council and delivers training on behalf of the IDM which includes the one day workshop on ‘Content Marketing’ and 'The IDM Award in Social Media (SocM)'.
Adam Lewis is Social Media Strategist and Board Director at immediate future, a leading social media agency in the UK, where he provides strategic consultancy to clients on the integration of social media into their business. This includes training and mentoring, creating measurement frameworks, online reputation management, building online communities and producing websites and digital content.
Adam has provided strategic communications counsel to some of the world's biggest brands including Sony, Epson, Shell, Bacardi Ltd, Sony Ericsson, Vestas Wind Systems, Indesit, Staples and Coca-Cola. He has won multiple industry awards including PRCA, European Excellence and Hollis.
Jenny Moseley M IDM is a Director of Opt-4. Jenny was European Circulation Director for National Geographic Society for many years and continues to work regularly in both the offline and online publishing and product marketing sectors. Jenny is an expert on all aspects of data, data protection and database and affiliate marketing. Jenny was previously Chairman of the DMA and Vice Chairman of FEDMA.
Marc Nohr Hon F IDM co-founded Kitcatt Nohr, four times winner of Agency of the Year, in 2001. The agency merged with Digitas, the world's biggest digital agency in 2011 to become Kitcatt Nohr Digitas. The agency has clients including Waitrose, John Lewis, Toyota, Lexus, NS&I, P & G, Gucci and Samsung.
His career path was an unconventional one - having held posts in most agency departments, including creative, where he ran an industry leading creative department at Burnett Direct Marketing. Marc was named an Honorary Life Fellow of the IDM and is a past board member of the DMA. He has also served on many national and industry awards panels including several as Chairman. He is a regular contributor to broadsheets and industry magazines and books and was one of the regular columnists on the Financial Times' Creative Business section. He has spoken at marketing conferences and training seminars around the world, and has been hired to train executives at brands including Sky, Orange and Aviva on areas including creative management and innovation.
Kath Pay is founder of Plan To Engage, an Email Marketing Consultancy, and is one of the pioneers of the email marketing industry in Australia. In the 12 plus years that she has worked in the email marketing industry, Kath has developed a reputation as an email marketing expert through her insights into the industry as a blogger on DMA Email Council’s blog, Econsultancy and SmartInsights. Kath is also the Chair of the UK DMA Email Marketing Council's Events and Communications Hub and frequently speaks at both National and International conferences.
Rik Pipe started his career as a copywriter, creating great (and some not so great) ads for cars, vans, diggers, tyres, anti-fur charities and a few other things; picking up creative awards from the UK, Europe and the US on the way. In the 90's Rik sold his creative agency to a digital agency and discovered the Internet.
Since then Rik has been involved in pretty much every aspect of software development and digital marketing of everything from posh footware to pork scratchings. He can't write a line of code, but he has a well-rounded understanding of pretty much every aspect of the way people interact with brands, employers, charities, governments and one another online. He is increasingly involved in helping organisations to effectively integrate online and offline activity.
Stephen Pratley is Managing Director of Shine Marketing, an ecommerce design, development and marketing consultancy. Stephen has affiliate marketing experience dating back to 1998, and has managed large scale programmes as both an affiliate and merchant in the retail and data generation sectors. Stephen advises retail clients on affiliate programme launches, management and website conversion issues, as well as operating a range of performance-based online media properties and email marketing programmes through the Shine Emedia subsidiary.
Mike Rogers M IDM founded Optimize as a specialist search engine marketing (SEM) agency in 1999 which provides independent Internet marketing services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation (SEO), Pay per Click (PPC) advertising, web analytics and a range of other paid SEM services such as Trusted Feeds. Clients include companies as diverse as the BBC, Kodak, Monster.co.uk, Nationwide, Parcelforce, the Royal Mail, Toshiba, Yell.com and many other small and medium sized businesses. Prior to Optimize he worked for over 15 years in technical and marketing roles.
Jeremy Scott M IDM is a Group Account Director at Lateral Group, Print Week’s Cross Media Company of the Year 2010. He is responsible for delivering integrated communications to a range of blue chip organisations and government departments. He was made a Freeman of the Guild of Stationers and Newspaper Makers in 2010. He started in the print industry in 1992, and it was in a role of Sales Director when he first ran print training courses.
Debra Sobel co-founded Vanilla with Karen in 2006. She was previously a Producer / Director on prime time BBC TV programmes – including Watchdog and Crimewatch – as well as a documentary maker for independent channels, and so understands the importance of strong storytelling to engage audiences. She is particularly interested in the content, context and timing of video marketing and its delivery, always looking to achieve the best ROI for video commissioned as part of B2B and B2C strategies and campaigns.
Robert Thurner F IDM is a recognised expert in digital marketing, specialising in mobile marketing, mCommerce and CRM. He is Managing Partner of Burn The Sky, the digital consultancy which helps organisations plan and deliver first class customer experiences on smartphones and tablets.
Rob designs and delivers in-house and online digital training for clients direct and on behalf of the IDM, where he has been developing and delivering digital diploma courses for professional and post-graduate marketers for 10 years. He has run consultancy and digital skills development projects for B2C and B2B clients in a range of sectors, including work for American Express, Avon, Barclays, GSK, Heineken, HSBC, John Lewis, Kellogg's, M&S, Paddy Power, PwC and SkyBet. Rob works across markets throughout EMEA, North & Central America, and Asia Pacific.
Felix Velarde F IDM is Managing Director of Underwired Amaze, a high-end digital strategy and creative agency. Underwired specialises in customer engagement, retention, eCRM and Social CRM, using email, e-commerce, social media, mobile and websites. Clients include Sony, Virgin, McCain Foods, The Economist, Laithwaites Wine, NSPCC, Heathrow Express, Simply Business and AAR.
Felix was the founder of one of the first digital agencies, HyperInteractive, in 1994. His second agency Head New Media became the digital arm of Lowe, then the world's fourth largest advertising network. Felix has also helped launch pioneering SEO, Interactive Television and eCRM agencies. Underwired is part of European digital company Amaze plc., ranked by YouGov as the UK’s fifth most respected digital agency.
John Wallace began his professional life as a lawyer before changing to advertising, becoming a copywriter for a major London-based international advertising agency. After working for the agency in the USA and Europe, John returned to his northern roots, becoming Creative Director of several Manchester advertising agencies before freelancing in Singapore and Malaysia. Now based in the North-West, John provides copywriting, marketing and training services to a diverse range of clients throughout the UK.
Steve Walpole M IDM, Former Executive Creative Director, Clark McKay and Walpole has worked in response marketing for 26 years, the last 19 as a Creative Director. Prior to joining CMW in 1996 he was a founding director/partner of both GGT Direct Advertising and Lowe Direct.
At GGT he was responsible for the RAC’s first web site and on-line advertising. The use of technology to help consumers interact with a brand has always been one of Steve’s passions. To this end he has also been one of the driving forces behind two UK launches that revolutionised the financial services industry – First Direct and Marbles.
Steve believes in total integration, where customers can interact with a brand at any point and that their expectations are always exceeded. Each media used should maximise its potential whether it’s purely brand building or customer account management.
He also believes that, however good a marketing or communications strategy is, creativity is still the most important part of a successful campaign. And to make sure that creative work is the best it can possibly be, we should continually look outside advertising for stimulation. Creativity breeds creativity. Steve’s clients include Porsche, Peugeot, Renault Retail, The Partnership Card from the John Lewis Partnership, Greenbee, Beneficial Finance, marbles, Flybe, Cadbury, Transport for London, Littlewoods and Axa.
Besides receiving numerous awards both here and abroad, Steve has won the overall DMA Gold twice.
Tobias Misera is a Managing Consultant at Seren Partners LTD. Tobias is a passionate Customer Experience Expert who believes that brands usually get the customer behaviours they deserve. Tobias has over 15 years of hands-on experience in producing and managing high quality brand experiences that balance both user and business goals. His background in Design allows him to create inventive but workable solutions that reach beyond the digital domain and connect with all other customer touchpoints.
Marina Lumley, Marketing Consultant has been providing communication consultancy services and training to clients since 2008.Previously Head of Client Service and on the Board of leading integrated agency Meteorite, Marina spent 14 years working with blue chip brands such as British Airways, Marriott Hotels, Whitbread, BT, Starbucks and The Royal Mail to name but a few, developing engaging integrated communication programmes for customers. Marina’s experience is fully integrated including direct and digital marketing, database segmentation & CRM strategy. Her style is passionate and highly energetic and this comes across in her training and feedback received.
In addition to training, Marina is a marketing practitioner delivering marketing communication strategies and a client relationship consultant working with agencies and clients to enhance their working relationships.
Lesley Tadgell-Foster F IDM is Managing Director of Shelf-Line Promotional Consultancy. She works with a range of clients who need to find a bridge between the marketing department and legal. Her consultancy offers a variety of compliance solutions for both data protection and other marketing legislation where operational issues must fit within internal policy guidelines. For clients as diverse as Lifesearch, Royal College of Nursing and Which? she has helped them develop their privacy procedures and statements for both online and offline communication. Her style is both informal and incisive, using real life 'best and worst' examples to help delegates think through the impact of their 'small print' on customers' trust and confidence.
Rosemary Smith Hon F IDM is a Director of Opt-4. She has been involved in shaping and interpreting direct marketing regulation throughout her career with companies such as Mardev, Acxiom and RSA Direct. Rosemary is a former Chairman of the DMA.
Tim Williams is currently Planning Director at Underwired Amaze, but until recently he was Head of Customer Insight at Three, and before that head of CRM at B&Q. He has many years of client-side experience actually planning and implementing CRM and eCRM programmes.
Beverly Barker, F IDM, FHEA is a leading trainer and consultant is digital and direct marketing, with extensive experience in communications and media planning. Beverly’s industry background extends over 30 years, including 10 years at Carat as a Board Director and Head of Direct and Digital. Beverly is now a partner in Business Solutions and Lecturer with Bournmouth University’s prestigious Media School. She combines academia with her role as a Digital Consultant, providing strategic insight to both UK and International clients in customer journey analysis, content and proposition development and all aspects of integrated communications planning. Her particular interests include planning, delivering and measuring campaign effectiveness, including attribution modelling, which is the subject of her ongoing PhD. Beverly was recently awarded the prestigious IDM Educator of the Year Award for her exceptional contribution to direct and digital marketing education. She is widely published on Digital Marketing and a regular speaker on matters digital at academic marketing conferences.