Training Speaker Faculty
All of our Professional Short Courses are delivered by leading practitioners in direct and digital marketing who use the most applied and practical training methods. Come and experience for yourselves our reputation for providing pin-sharp and up-to-the-minute courses within a friendly environment by trusted and approachable tutors.
Meet our Speaker Faculty members
You’ll find a selection of our Speaker Faculty members below:
Mike Berry Dip DM, F IDM is an independent consultant and trainer, who draws on his extensive experience of online and offline marketing to work with a range of clients in B2B, B2C, public and charity sectors. He is also Partner at Aprais, a global agency/client relationship management consultancy.
Mike is the author of 'The New Integrated Direct Marketing’, published by Gower, and writes a regular blog on marketing and technology and he has over 3,600 Twitter followers. He is both passionate and knowledgeable about digital marketing and his classical marketing training and integrated background makes him ideally qualified to train marketers in digital skills.
Becky Bocchetti is a digital marketing and content strategy consultant. journalist and web editor. She specialises in training marketing, commercial and editorial teams on a variety of topics including writing for digital, search engine optimisation, commercial digital content, digital advertising, blogging, community, cross-media content and social media.
Her track record with the award-winning weddingguideuk.com and the joint multimedia venture Vizzavi preceded a move to broadcast, as an interactive producer for BBC Radio 2, before joining London Zoo, where she launched their first e-commerce site, gaining recognition with an Enjoy England Award for Excellence, and also winning the Tourism Website of the Year.
Jane Cave is one of the most respected strategy and planning consultants in the direct marketing industry. She has a prolific track record of success in the B2C and B2B sectors. Jane has worked both agency and client side on everything from fundraising for political parties and charities to developing and managing fully integrated campaigns for companies such as Volvo, HSBC and the FT. She has developed segmentation strategies, built relational databases and designed acquisition and relationship communications programmes. Jane is a founding partner in Jam, a direct and digital strategy solutions consultancy.
Dr Dave Chaffey Hon F IDM is CEO and co-founder of Smart Insights, and is also the author or five best-selling business books. Dave’s passion is educating marketers about latest and best practices in digital marketing, so empowering businesses to improve their online performance through getting the most value from their web analytics and market insight. He has been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years.
He is proud to be an Honorary Fellow of the IDM and has also been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.
Chris Combemale F IDM is the Executive Director of the Direct Marketing Association with overall responsibility for all DMA activity in the UK.
Chris is a dual French/US citizen with over 30 years digital marketing, advertising, and direct marketing experience in Europe, the USA and Asia/Pacific.
From 2000 to 2009, Chris developed Emailvision into Europe’s leading email service provider (ESP) in his dual roles of Chief Operating Officer and UK Managing Director. Emailvision currently has offices in 18 countries.
Chris launched his career in New York with Young & Rubicam and his 12 years at Y&R included founding the Wunderman direct-marketing office in Singapore in 1992 and managing the Wunderman office in Hong Kong. Chris moved to London in 1994 as European Direct Marketing Director for Franklin Mint and created his own on-line catalogue company (Living Heritage) in 1998.
In addition to his commercial activity, Chris has taken a lead in industry issues including legislation, best practice and education. Chris is a frequent lecturer on IDM qualifications and developed the IDM’s Award in Email Marketing, UK’s only formal email qualification.
Steve Harrison Hon F IDM
Steve Harrison was described in Campaign magazine as "the greatest dm creative of his generation". He won more Cannes Direct Lions than other creative director in the world and twice as many Royal Mail DMAs as any creative director in the UK. His best selling book, "How to do better creative work" has recently been translated into Spanish and Chinese.
Andrew Lloyd Gordon helps organisations build modern, multi-channel, digital marketing systems by ATTRACTING prospects to your web presence, CONVERTING them into enquiries, leads and sales and RETAINING them for increased profitability, so that they will REFER your organisation to others. More specifically, Andrew can show you and your teams how to grow the number of visitors to your website, save money with web marketing and gain a deeper understanding of your web analytics. As well as improve the impact of your Social Media campaigns and demonstrate ROI from online marketing. Andrew is a qualified professional marketer with 14 years of digital experience and has launched, managed and promoted every type of website.
Neil Mason has over 25 years of in-depth industry experience in marketing analytics and strategy and currently leads Foviance’s consultancy division. In this role he is responsible for all the consultancy teams delivering client engagements across Foviance’s user experience, analytics, research and customer insight practices. Prior to joining Foviance Neil was Managing Director and founder of Applied Insights where he consulted with major businesses about online business performance analysis and improvement.
Neil got involved in the digital space over 10 years ago when he moved from agency side to client side becoming Chief Marketing Officer for QXL Ricardo in 2001 and got the opportunity to practice what he preached by putting customer insights and analysis at the core of the strategy.
Tobias Misera is Head of Practice at Foviance, London. Previously, he was the Head of Information Architecture (IA) at The Usability Company. Tobias is managing a team of consultants and contractors with expertise in User Centred Design (UCD), Information Architecture, Usability and Accessibility. Tobias has over 10 years of hands-on experience at producing and managing high quality brand experiences that balance both user and business goals, with a high degree of usability. His work centres around the continuous refinement of UCD services and methodologies .
Tobias is German and received a first class BA (Hons) degree in Industrial Design from the University of Northumbria at Newcastle. Past projects with Foviance include work for Barclays, Camelot, RBS, BSI, Discovery Networks International, Guardian Media Group, Tesco, Betfair, Victor Chandler and Nokia.
Marc Nohr Hon F IDM co-founded Kitcatt Nohr, four times winner of Agency of the Year, in 2001. The agency merged with Digitas, the world's biggest digital agency in 2011 to become Kitcatt Nohr Digitas. The agency has clients including Waitrose, John Lewis, Toyota, Lexus, NS&I, P & G, Gucci and Samsung.
His career path was an unconventional one - having held posts in most agency departments, including creative, where he ran an industry leading creative department at Burnett Direct Marketing. Marc was named an Honorary Life Fellow of the IDM and is a past board member of the DMA. He has also served on many national and industry awards panels including several as Chairman. He is a regular contributor to broadsheets and industry magazines and books and was one of the regular columnists on the Financial Times' Creative Business section.He has spoken at marketing conferences and training seminars around the world, and has been hired to train executives at brands including Sky, Orange and Aviva on areas including creative management and innovation.
Rik Pipe started his career as a copywriter, creating great (and some not so great) ads for cars, vans, diggers, tyres, anti fur charities and a few other things; picking up creative awards from the UK, Europe and the US on the way. In the 90's Rik sold his creative agency to a digital agency and discovered the Internet.
Since then Rik has been involved in pretty much every aspect of software development and digital marketing of everything from posh footware to pork scratchings. He can't write a line of code, but he has a well rounded understanding of pretty much every aspect of the way people interact with brands, employers, charities, governments and one another online. He is increasingly involved in helping organisations to effectively integrate online and offline activity.
Mike Rogers M IDM is Managing Director of Optimize, a specialist search engine marketing and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation, pay per click and Google Analytics. Mike has worked in SEM for over 10 years and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA.
Mike Teasdale F IDM is Planning Director at Harvest Digital - a specialist online marketing agency helping clients to exploit online marketing opportunities, including email, online advertising, search engine optimisation, microsites and tracking/reporting. Clients include Autotrader, Norwich Union and Tesco Personal Finance. As Creative Partner, Mike is responsible for all aspects of the creative product including copy, design and overall creative strategy. Before Harvest Digital, he worked as a consultant with Answerthink where he developed online marketing strategy for clients like IBM Global Services, Shell and Abbey National.
He started his career as a copywriter in the direct marketing industry, winning numerous creative awards with WWAV Rapp Collins. In 1995 he co-founded one of the first new media agencies in London, Tequila Digital where he developed web projects for Motorola, Michelin, IBM, the BBC and many others.
Brian Thomas Hon F IDM was formerly Managing Director of Ogilvy & Mather Direct (now Ogilvy One) and Chairman of Saatchi & Saatchi Direct. He is the author of the second edition of Direct and Digital Marketing in Practice which is the course textbook for the IDM Diploma in Direct and Digital Marketing. In 1999 Brian was twice honoured by the IDM – he was named their Educator of the Year and later was elected an Honorary Fellow of the Institute.
Robert Thurner M IDM is an independent mobile consultant, trainer and speaker. With 20 years’ digital and traditional marketing experience gained with agencies and international media owners, Rob helps solve clients’ business problems with innovative mobile solutions.
Rob was Commercial Director at Incentivated, one of the world's most pioneering, award winning mobile specialists where he developed new business strategy, won business and grew the company’s profile among advertisers and agencies. Clients included BlackBerry, British Airways, COI, GlaxoSmithKline, HBOS, Jaguar, John Lewis Partnership, King of Shaves, Marks & Spencer, Macmillan, NSPCC, Royal Borough of Kensington & Chelsea, Specsavers, STA Travel and Virgin.
Matthew Tod is CEO of Logan Tod & Co, Europe’s leading online business improvement and optimisation consultancy. Matthew’s clients include Argos, Carphone Warehouse, Debenhams, HMV, HSBC, Financial Times, Sky and Sony.
Before launching Logan Tod & Co, Matthew was Chief Executive at full service marketing agency Publicis NetWorks, London, a subsidiary of Publicis. Matthew holds a B.Sc. (Hons) in Biotechnology from Kings College London University and an MBA from Warwick University.
Felix Velarde F IDM is Managing Director of Underwired Amaze, a high-end digital strategy and creative agency.
Underwired specialises in customer engagement, retention, eCRM and Social CRM, using email, e-commerce, social media, mobile and websites. Clients include Sony, Virgin, McCain Foods, The Economist, Laithwaites Wine, NSPCC, Heathrow Express, Simply Business and AAR.
Felix was the founder of one of the first digital agencies, HyperInteractive, in 1994. His second agency Head New Media became the digital arm of Lowe, then the world's fourth largest advertising network. Felix has also helped launch pioneering SEO, Interactive Television and eCRM agencies.
Underwired is part of European digital company Amaze plc, ranked by YouGov as the UK’s fifth most respected digital agency.
