The IDM Academy at TFM&A 2012
TFM&A, on 28-29 February 2012, is the hub of the marketing and advertising community, providing the industry with a much-needed forum to network, share knowledge, source suppliers and attend a visionary free seminar and keynote programme.
IDM Academy sessions take place at TFM&A on 29 February, in various theatres. Sessions are free to attend but fill up fast, so arrive early to grab your seat. Register for your free TFM&A pass »
Wednesday 29 February 2012
- 10.00 - 10.30, Social Media Theatre
- Social analytics suck. Why businesses struggle with social metrics and how you can use simple principles to track your progress.
Joe Edwards, Digital and Social Planner, OTM - A recent survey from McKinsey Global showed that less than a quarter of the marketers they surveyed are using analytical tools to refine their decision-making processes, even though 39% have increased access to data and insights. Problem one, accessing the data, this is still on the increase, but problem two is the bigger challenge; businesses still struggle with measuring social success (or failure), this presentation uncovers some of the whys and provides some simple principles you can take without spending vast sums of money to track your social progress.
Delegate benefits:
- Why businesses are struggling with social analytics
- Identifying the pitfalls businesses make when tracking social activity
- A strategy for social measurement
- Some of the free and cheaper tools to use
- 10.00 - 10.30, Search Marketing Theatre
- Tips & techniques to optimize the indexing of your website in Google and other search engines
Mike Rogers, MD, Optimize - If 100% of your site is not indexed in the search engines, or your pages are not indexed correctly, then your rankings will suffer. This session covers critical basics, and some advanced features, to ensure you get all of your website content indexed in the most timely and effective way.
Delegate benefits:
- Refresh their skills and provide an overview of tools, needed to ensure their sites achieve 100% indexing
- Ensure they keep at the forefront of developments in indexing requirements for SEO
- Gain a competitive advantage with new developments that many businesses have not yet implemented
- Optimise their SEO strategy
- 15.00 – 15.30, Online Advertising Theatre
Men are from Mars: How online advertisers can target women more effectively
Gail Parminter, Creative Director, Madwomen- Forget China - women are the biggest emerging market. They’re also the biggest users of social media, so they’re ready and receptive to online advertising – but it isn’t working. 91% of women say advertisers don’t understand them and most online ad spends are wasted. I’ll show you what you need to be thinking about if you’re going to win the hearts, minds and purses of the female consumer.
Delegate benefits:
- Understand how women use social media and what opportunities there are to engage with them
- See the differences between how men and women use the internet and how this affects the way we advertise to them online
- Gain insights into what works and what doesn’t by looking at real campaign examples
- Learn how women take completely different path to purchase than men, and see how to use this to your advantage when creating multi-touch point campaigns
Speakers
Joe Edwards, Digital and Social Planner, OTM
Joe is a practitioner of the cutting edge web, mobile and social technologies and loves open source and apps that make life easier. He has over 10 years' experience in digital marketing from web to mobile to social.Mike Rogers, MD, Optimize
Mike Rogers is MD of Optimize and has worked in SEM for over 12 years. He has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Nationwide, Parcelforce, Toshiba, and Yell.com. Mike also provides training for the IDM covering SEO, PPC and Google Analytics.Gail Parminter, Creative Director, Madwomen
Gail has been in advertising for 25 years, working at agencies including Saatchi & Saatchi, Bates Dorland and Ogilvy. She’s always been astonished at how agencies get it so wrong when advertising to women. Gail now runs Madwomen, specialising in creating work that works, for women. She’s also a speaker, trainer and advertising personality. Recent engagements include Vision 2011, BBC Woman’s Hour, C4’s The Mad Bad Ad Show.Claim CPD points
You can claim 0.5 hours for each session you attended at the IDM Academy.
