The IDM Academy at Internet World 2012
The IDM was pleased to host the following Academy sessions at Internet World 2012, which took place on Tuesday 24, Wednesday 25 and Thursday 26 April.
“A fantastic seminar! Definitely one of the best I have been to. Thank you!”
@CheltonBrownLtd via twitter
Tuesday 24 April 2012
- 15.00 - 15.30,
Mobile World Theatre 
Mobile: ultimate personalised marketing
Rob Thurner, Independent Mobile Consultant- Ask any group of friends or strangers to share their mobiles, and you'll get an awkward response. Our mobiles provide a secure gateway to our social media, photos, calendars, maps, emails, games, store cards and the internet.
Mobile is the ultimate personalised marketing channel. Because we users don't share our mobiles, marketers can be sure of capturing realtime data for interactions with identified prospects and customers via SMS, QR code, mobile web browsing, geo-location and App usage. Every mobile interaction carries a unique time and location based data trail.
But there's a major catch: permission.
Wednesday 25 April 2012
- 10.00 - 10.30,
Social Media World Theatre - How can I use LinkedIn to create brand awareness?
Danny Bermant, Founder, Brainstorm Design - When it comes to raising brand awareness, social marketers will usually turn to Facebook for Twitter. But what if you’re trying to sell to other businesses? Often referred to as “Facebook for Business people”, LinkedIn is considered by many as little more than a glorified CV, but it can be a highly effective marketing tool for businesses seeking out specific markets and clients.
- 13.50 – 14.20,
Email & Analytics Theatre - Knocking down the Email Strategy barrier
Tim Watson, Independent Email Marketing Consultant - 49% of email marketers in the recent Econsultancy Email Marketing Census 2012 said the lack of email strategy was a major barrier to effective email marketing.
Thursday 26 April 2012
- 13.50 - 14.20,
Email & Analytics Theatre - Get 5 Instantly Actionable Insights from Google Analytics
Kelvin Newman, Creative Director, SiteVisibility - Web Analytics tools like Google Analytics are great for measuring data, but sometimes it can be harder to extract actionable insight.
Speakers
Rob Thurner, Independent Mobile Consultant
Rob has 20 years' digital and traditional marketing experience gained with agencies and international media owners. Rob helps solve clients' business problems with innovative mobile solutions.
Rob is the Founding Partner of Burner Mobile, the Mobile Consultancy and Training business. In 2011 he trained over 950 marketers in Europe and the US on a broad range of mobile topics.
Rob was Commercial Director at Incentivated, one of the world's most pioneering, award winning mobile specialists where he developed new business strategy, won business and grew the company's profile among advertisers and agencies.
Rob's client contacts include Amex, Betfair, British Airways, Carphone Warehouse, GSK, Jaguar, King of Shaves, M&S, O2, Reed Business Information, Royal Mail, STA Travel, Tesco and multiple agencies.
Danny Bermant, Founder, Brainstorm Digital 
Danny founded Brainstorm Digital in 2000 and over the past 12 years has focused on ways in which the internet can be used to convert website visitors into customers. His goal is to develop online strategies to help clients attract new business, and he does this through social media, SEO, pay-per-click marketing, business blogging, online PR and other methods of digital marketing.
Danny's social media training is more than just practical, it uses real life case studies to illustrate ways in which your campaign can be used to engage with customers. His training includes social media strategy, and how to write a social media plan that sets out realistic, attainable goals.
Danny's experience includes website design, e-commerce development, website usability testing, content management systems, search engine optimisation, email marketing campaigns 
and iphone app development.
Tim Watson, Independent Email Marketing Consultant
Tim is a recognised expert, regular speaker and blogger on emerging email trends, Tim also Chairs the DMA Legal and Best Practice email marketing hub.
Kelvin Newman, Creative Director, SiteVisibility
In his role as Director of Strategy at SiteVisibility, Kelvin is responsible for iTunes' most popular internet marketing podcast, downloaded by over half a million people. On the show he has collaborated with a number of the world’s most respected marketers including Seth Godin, Tim Ferris, Avinash Kaushik & Jakob Nielsen.
Kelvin has delivered presentations across the UK & Europe at events like A4U, SMX London and SASCON, regularly contributes to State of Search and is heavily involved with SiteVisibility’s innovative search marketing campaigns for clients such as Hotels.com, FindaProperty, Gala Bingo & uSwitch. He also runs the hugely oversubscribed BrightonSEO conference which sold out in 26 minutes and has written a free book on link building called Becoming a Clockwork Pirate.
Claim CPD points
You can claim 0.5 hours for each session you attend at the IDM Academy.
