IDM Academy at ad:tech, 21 September 2010

The IDM Academy takes place on 21 September 2010 at adtech London. These free, bite-size digital sessions are a sample of what you can expect from an IDM training course - insightful and forward-looking, taught by leading practitioners. Find us in the IDM Academy Theatre and arrive early to avoid disappointment.

10.30 - 11.00
Is your Conversion Rate killing your results?
Are you sure that optimising your conversion rate will improve the profitability of your business? The received wisdom is that it does, but in fact this is frequently not true! Confused by this? Come to this session and you will:
- Learn why conversion rate may not be the most effective measure of success for your site or campaigns
- Hear some alternative approaches that reveal the real impact of marketing activity and site changes
- Takeaway a roadmap to smarter measurement that will enable you to truly optimise your online spend
Matthew Tod
Logan Tod

11.10 - 11.40
Oblique strategies for improving website performance
- Direct targets that are doomed to failure
- Six less obvious places to look for sales success
- What does best practice look like?
Mike Teasdale
Harvest Digital

11.50 - 12.20
ECRM strategy made simple
- Using FMCG and retail case studies to show the practical steps to a successful eCRM campaign
- Ten Top Tips for successful revenue generation
Felix Velarde
Underwired Amaze

12.30 - 13.00
The Challenges of Indexing Content for Google and Other Search Engines
- How search engines find, crawl and index your web site content
- The importance of search engine friendly design and other factors you need to consider to aid crawling
- How to use diagnostic tools to identify potential problem areas and to use other tools to aid the speed of indexing
- How search engines look at your content and how to avoid the major pitfalls such as unwittingly creating duplicate content
Mike Rogers
Optimize

15.50 – 16.20
How to make your mobile site maximise visits, dwell time and returns
- Content - cater for a wide range of handsets with different profiles and alter the content and delivery dynamically
- Creativity - select assets which will encourage an interactive experience for browsers
- Usability - optimise the browsing experience by harnessing the functions of different handsets
Robert Thurner
Incentivated

16.30 - 17.00
Harnessing the power of voucher codes
- Voucher codes are a significant part of affiliate marketing. However there are risks in using them
- This session will help outline who the affiliates are, how they work and how advertisers can optimise the sales they get
- It will also look at the variety of codes and metrics that need to be considered before embarking on a voucher code strategy
Kevin Edwards
Affiliate Window