IDM Academy at ad:tech, 22 September 2009

The IDM Academy ran on 22 September at the ad:tech show. If you missed the sessions, or didn't take all the notes you needed, you can now click to download the presentations (where we have permission from speakers).

The IDM Academy Programme - download presentations

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Tuesday 22 September 2009		Speaker

10.30 - 11.00	How social media made everything better Practical and inspirational tales of how businesses and not-for-profits have harnessed the digital revolution and won.	Will McInnes Nixon McInnes
11.50 - 12.20	How to benchmark your B2B campaigns and what to deliver back to the business (Available to download as a webinar) Industry benchmarks within B2B (Legal, Accounting, Consulting..) The difference between marketing benchmarks and valuable business information What stats should be delivered to the business to add true value	Ed Weatherall & Abigail Codd Concep
12.30 - 13.00	Back to basics – B2B marketing in a recession Building your own customer segmentation model Relevant proposition development Effective campaign planning	Neil Prentice Jacob Bailey
13.10 - 13.40	New opportunities for today’s advertisers using pay per click (PPC) Beyond Bid Management for Pay per Click Win through Continuous Quality Improvement – see how the experts do it Opportunities with New Ad Formats – gain a competitive advantage	Mike Rogers Optimize
13.50 - 14.20	Improve your online sales by using web analytics to optimise your shopping basket Learn why you should spend as much time looking at your basket page as you do at your homepage Understand the most effective techniques to analyse why people drop shopping baskets Take away the seven critical things you should change on your on site	Matthew Tod Logan Tod
14.30 - 15.00	Introducing the brave new world of eCRM How do channels like Twitter and RSS fit into a traditional email marketing strategy Looking across email, Twitter, Facebook messaging and blog feeds, what are their strengths and weaknesses? Why, for instance, are teenagers NOT using Twitter? Google Wave is launching in Q4 2009 – could it have an impact beyond collaborative working?	Mike Teasdale Harvest Digital
15.10 - 15.40	Digital copywriting masterclass: 10 words to ban from your website By looking at examples of how NOT to do it, a practical look at how great digital copywriting can help your website to: Boost enquiries and sales Optimise your site for natural search Improve your customer service levels Differentiate your brand without sacrificing usability	Catherine Toole Sticky Content
15.50 - 16.20	The not so odd couple: media integration for search engine marketing Best foot forward: how search can help you understand which media are pulling their weight The marriage of SEM and media planning for great campaign results	Ross Barnes Responseone

Claim CPD points

You can claim 0.5 hours for each session you attend at the IDM Academy at ad:tech. Simply ensure your badge is scanned by a member of IDM staff on the day.

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