IDM Academy at Internet World, 27-29 April 2010

Tuesday 27 April 2010

Speaker

15.00
15.30

Does money talk?

• Reach of social media & involvement of organisations
• POST methodology
• Getting started - an outline plan of action
• Recommended sites to inform you

Jeff McCarthy
The Manchester Metropolitan University Business School

15.45 -
16.15

Session title TBC

Steve Kemish
Cyance

16.30 -
17.00

The next five years in digital marketing

• Video content as the key emerging format
• Local based advertising, including augmented reality applications
• Opportunities and limits of social media – could privacy concerns yet blow a chill wind across this sector
• What will Google do next? Will monopoly concerns blow them off course?

Mike Teasdale
Harvest Digital

Wednesday 28 April 2010

15.00 -
15.30

Challenges of indexing content for Google and other search engines

• How search engines find, crawl and index your web site content
• The importance of search engine friendly design and other factors you need to consider to aid crawling
• How to use diagnostic tools to identify potential problem areas and to use other tools to aid the speed of indexing
• How search engines look at your content and how to avoid the major pitfalls such as unwittingly creating duplicate content

Mike Rogers M IDM
Optimize Search Marketing

15.45 -
16.15

Conversion rate master class – why your conversion rate KPI is not what you think

• Understand the issues with conversion rates
• Find out how conversion rate optimisation might harm your business
• Learn when conversion rates should be used
• Discover some better alternatives to conversion rates

Matthew Todd
Logan Todd

16.30 -
17.00

Six fixes sure to boost email marketing results

• Find the right frequency
• Manage subscriber expectations
• Determine which metrics will impress your boss

Richard Austin
Silverpop

Thursday 29 April 2010

Programme to be announced!