The IDM Academy at the Data Marketing Show 09

IDM Academy presentations from the Data Marketing Show are now available to download. Please click on the session title below to download the presentation.

This brand NEW show offered marketing and data professionals the opportunity to meet with leading suppliers, attend practical free advice seminars – including the IDM’s highly acclaimed Academy – and of course benefit from the many networking sessions on offer.

The Data Marketing Show is part of Marketing Week Live, the UK’s first and only event for integrated marketing. The Show was joined by the Online Marketing Show, Insight and In-Store Show.

The IDM Academy Programme - download presentations

Please note that downloading some of these files may take a few moments. If you encounter any technical problems, please contact marketing@theidm.com.

Tuesday 30 June 2009		Speaker

10.00 - 10.45	How to build 'the customer' into digital communications The benefits of bringing online and offline data together Using direct marketing principles in the digital channel Improving multi-channel marketing by understanding the customer	Mark Robinson Marketing Databasics
12.15 13.00	How to survive a data breach What action you need to take when customer data is lost How to minimise negative PR and customer dissatisfaction What remedial action can be deployed to prevent future breaches	Rosemary Smith Opt - 4
13.45 -14.30	Overcoming the problems marketers face when it comes to managing customer data Data governance - a strategic essential Key findings at www.datameasures.com - the free benchmarking service for data professionals Data security - simple solutions to reduce your risks Regulatory compliance for competitive advantage	Lisa Bentall DQM Group

Wednesday 1 July 2009		Speaker

10.00 - 10.45	How to use the web to build a lead-generation system The concept of 'demand generation' Why the web if good for lead generation Why it can be tough to generate leads online and how mistakes are made Overview of the concept (top-line and end to end including scanning the online landscape, using SEO/PPC and online PR to drive traffic, usability and conversion to convert visitors, email marketing and RSS to keep them coming back)	Andrew Lloyd Gordon
12.15 - 13.00

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