IDM Academy at DM Live!

Tuesday
21 November

Speaker

10.15
10.45

Benefits, barriers and best practice in interactive email marketing

• Benefits to implementing a successful email marketing strategy
• Barriers to the deliverability of your message
• Tips on best practice within the current environment and a look at the future

Anthony Green
Concep

11.15
11.45

B2B – marketing innovation and changing markets

• Update yourself on the latest trends in the UK B2B Marketplace
• Find out the new tools companies are using to reach these changing markets from podcasts, webinars to experiential marketing
• Learn about the latest new business data and email lists

Shane Redding
Think Direct

12.15
12.45

Customer experience management for strategic gain

• Why managing the customer experience is a necessity
• Techniques to assess commitment to customer experience
• Crafting a compelling online user experience

Marty Carroll
foviance

13.15
13.45

Competing for customers – how to use direct channels to enter new, competitive markets?

• The burden of being mandatory
• Identifying the customer proposition
• Developing and implementing digital and traditional channels on small budgets

Matthew Stammers
Corgi

14.15
14.45

Five numbers you need to improve your online conversation rates

• Don’t drown in web data learn to measure what matters from a business perspective
• Find out how five KPIs will help you improve the effectiveness of your online marketing and your website
• Learn how to measure accurately and appropriately for your business

Matthew Tod
Logan Tod

15.15
15.45

Best practice in data driven Pan European B2B relationship marketing

• The scale of the problems
• Core principles to apply
• Examples to illustrate

Simon Lawrence
Information Arts

16.15
16.45

Stop lazy newsletters – one size does not fit all

• The same newsletter can not be sent to your prospects, customers and suppliers
• Opening and click through rates will go through the roof if you respect people’s preferences
• Custom content to the needs of the audience or you may as well be a spammer

Lee Chadwick
Communigator

Wednesday
22 November

Speaker

10.15
10.45

Tools and techniques to measure online marketing

• We've gone beyond clickthroughs and page views and are now entering a world of measuring the success of all our online efforts
• What is the impact on our brand? On customer loyalty? On satisfaction?
• The landscape of tools and techniques for truly determining the online ROI

Jim Sterne
Web Analytics Association

11.15
11.45

Generating insight from data, or blinded by the light?

• Customer relationships from the consumer's point of view
• Generating real consumer insight.
• The challenge for communications

Martin Chillcott
Hotchili

12.15
12.45

Natural search engine optimisation (SEO) vs. pay per click (PPC) search advertising?

• SEO vs. PPC – timescales, budgets and other considerations
• The pros and cons of running in-house campaigns vs. outsourcing
• Benefits of maximising return on investment (ROI) from an integrated SEM campaign

Mike Rogers
Optimize

13.15
13.45

Database marketing in a multichannel world

• Why multichannel works
• A multichannel data management frame work
• Multichannel case studies

Daniel Cross
Datalateral

14.15
14.45

Improving the ROI of B2B marketing activity

• The B2B blended marketing approach, using lifestyle and behavioural consumer information with business data to accurately target the small business
• Improving cost of acquisition and financial risk by filtering out poor performers from your marketing data
• Segmenting the business universe for accurate prospecting based on your ideal

Nick Frazer
Experian

15.15
15.45

Direct marketing within the law – how to gather data legally

• Permission statements and how to write them
• When does opt-out have to be opt-in?
• How to manage suppressions

Rosemary Smith
Opt-4