The IDM Academy at The Online Marketing Show
The IDM was pleased to support The Online Marketing Show 2011 by hosting the following IDM Academy sessions, which took place on 29-30 June.
The IDM Academy programme - download presentations below
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"I just wanted to mention how much I enjoyed the sessions at the academy on Tuesday – lots of insight, and I especially like the fact that there were handouts for each presentation – allowing me to listen more and scribble less!"
Christine Girven Dip IDM, M IDM
SPS (EU) Ltd
Wednesday 29 June
- 10.40 – 11.10
- Marketeers are often striving for information about their brand to go viral. The reverse is true in a crisis. In the social media age, a small issue can quickly spread like wildfire and escalate into a full-blown crisis. During my talk I will give an analysis of how an online crisis might break and what happens to a brand in the process, peppering with recent case-studies. I will discuss ‘vaccines’ a brand can take to reduce the chances of getting caught up in one and best practice examples of how to ‘contain’ if it does happen.
- 16.00-16.30
How to approach Social Media and the Importance of investing in resource and content
Martin Harrison, Head of Social Media, Tullo Marshall Warren (TMW)- How to sustain a conversation about a global TV ad for 16 weeks. Aligning local content and Social Media with global launches and centrally produced communications can be tricky. This case study shows how Lynx were able to leverage global, local and hyper local assets to generate conversation about the idea behind a global ad for 16 weeks (and counting).
Thursday 30 June
- 10.40 – 11.10
- An overview of how to create engagement plans and implement them using Social Media as the focus, to grow business, research your audience, break down internal silos, foster a social culture change, create advocates and nurture your consumer base.
Key outcomes:
-A complete understanding of Engagement Plans and how to implement them. - 13.20 – 13.50
Help! I've got followers, now what do I do with them???
Vicki Ansell, Social Media Marketer, The Happen Factory- Reporting to your business that you have increased your Twitter followers tenfold and have tripled your LinkedIn group members is one thing, but monetising those relationships is the real key to a profitable and fully supported social marketing strategy. Convert your connections into customers using simple tips and gain buy-in from around the business to help you achieve your strategic goals.
Key outcomes:
-Learn how to organise your social media activity to deliver leads
-Delight customers online so they keep coming back to you, recommending you and evangelising your products
-Measure what counts to your business, not the metrics social media monitoring software wants you to
Speakers
Adam Lewis
Adam is a director at immediate future, one of the UK’s leading social media agencies, where he provides strategic consultancy to clients on the integration of social media into their business. This includes training and mentoring, creating measurement frameworks, online reputation management, building online communities and producing websites and digital content. Adam has provided strategic communications counsel to some of the world's biggest brands including Sony, Epson, Shell, Bacardi Ltd, Sony Ericsson, Vestas Wind Systems and Coca-Cola. He has won multiple industry awards including PRCA, European Excellence and Hollis.
Visit his blog at www.adamlewis.info/wp/or follow him on Twitter @adamlewis10.
Martin Harrison
Prior to rejoining TMW in 2009, Martin was lead Digital Strategist at Large Design, an independent digital design house where he formulated digital engagement strategies for a variety of brands including Agent Provocateur, Oasis Fashion and Johnson and Johnson. Before that he was a Digital Strategist at TMW, working on a wide range of brands. He started his career in Account Management at EHSBrann. Martin has expertise across a wide range of digital marketing activity, specialising in social media and content led engagement strategies. He has worked across a range of sectors with particular experience in FMCG and retail. Martin also lectures at the Chartered Institute of Marketing (Digital Marketing Masterclass). At TMW, Martin is Head of Social Media, responsible for developing strategies for brands to successfully enter Social Media, including Lynx, Knorr, Flora, First Direct and PayPal.
Joe Edwards
Over 10 years working in the digital marketing and design industry with experience of B2C and B2B sectors. Joe has worked across the spectrum to deliver digital campaigns and engagement strategy for start-ups to large corporate organisations. He most enjoys creatively solving business problems to engage people and observing the reactions and interactions of the audience.
You can find him @brandjoe.
Vicki Ansell
After starting out in PR with Revlon Corp., Vicki quickly decided Marketing was more fun and joined IIR in 2000 where she held numerous marketing roles in the conference arm of the business and had the fun of leading many online projects when ecommerce was still in it’s infancy. Following the acquisition of IIR by Informa PLC in 2005 Vicki moved to work at Informa’s HQ as Group Marketing Director and was responsible for improving the marketing performance of non-UK businesses. These businesses included conferences, exhibitions, training, publishing, data and performance improvement products.
In 2008 Vicki joined Emap as Chief Marketing Officer for their online product portfolio and had business wide responsibility for the strategy and implementation of social media into their marketing and communication channel mix. In 2010 Vicki launched Happen Factory, which works with companies to create and implement winning social media strategies. Vicki’s clients range from B2B, B2C and not-for-profit in nature and in sectors as diverse as retail, construction and online gambling!
Claim CPD points
You can claim 0.5 hours for each session you attend at the IDM Academy at Marketing Week Live 2011.
