The IDM Academy at Technology for Marketing 2007
The IDM Academy ran at Technology for Marketing in February 2007.
The Academy is a series of free expert briefings covering all aspects of direct, digital and data marketing strategies. Following on from the show, the session presentations are now available to download. Click on any title to download the presentation for free!
Tuesday
06 February | | | Speaker |
10.30
11.00 | Customer experience management for strategic gain - Why managing the customer experience is a necessity
- Techniques to assess commitment to customer experience
- Crafting a compelling online user experience
| | Marty Carroll
foviance |
11.30
12.00 | Next generation best practice Search Engine Marketing - Beyond Bid Management for Pay per Click - how focusing on quality now delivers the greatest ROI for PPC advertising campaigns
- Developing a long-term strategy for SEO - how to build growth in natural search engine traffic that is sustainable for the long-term
- Integrated search marketing campaigns yields greatest ROI - how the most profitable businesses achieve their online success by running SEM campaigns that integrate SEO and PPC together more effectively
| | Mike Rogers
Optimize |
12.30
13.00 | TFM Keynote
| |
|
14.00
14.30 | The mobile channel: reality and potential - Amidst all the hype about mobile TV and the limitations of downloading rich content to mobile handsets, this session explores two mainstream mobile applications: text messaging and the mobile internet
- SMS: with over 100 million texts sent every day in the UK, and still going strong
- Mobile internet: 15 billion page impressions served up last year alone, but many leading brands are yet to build WAP sites
Reference article: Mobile comes of age as a mainstream media channel (© World Advertising Research Center 2006)
| | Robert Thurner
Incentivated |
15.00
15.30 | Direct marketing for Web 2.0 - What is Web 2.0 and how can it be harnessed for direct marketing campaigns
- How do Web 2.0 marketing campaigns compare with more traditional forms of online direct marketing
- What is the future for online advertising?
- Is the 'traditional' approach of 'see click do’ campaign actions outdated in this era of Web 2.0?
| | Jamie Riddell
Cheeze |
16.00
16.30 | Making the most of email marketing, by putting it in its place - Building relationships and business via email
- Exploiting email (and your sales force!)
- Tips for improving your key measures for success
| | Steve Kemish
RM Plc |
Wednesday
07 February | | | Speaker |
10.30
11.00 | Database marketing in a multichannel world - Why multichannel works
- A multichannel data management frame work
- Multichannel case studies
| | Daniel Cross
DataLateral |
11.30
12.00 | Interactive email marketing – objectives and obstacles - What should a successful email marketing strategy achieve for your business?
- What are the major obstacles that you will encounter?
- In-house or outsource?
| | Ed Weatherall
Concep |
12.30
13.00 | TFM Keynote
| | |
14.00
14.30 | Reaching your digital target - Continue to send to invalid email addresses at your peril
- The Bounce Back is your friend
- Spam filters means the good guys get through
- If they are not there don’t send it!
| | Lee Chadwick
Communigator |
15.00
15.30 | How do you really get ROI from a web analytics tool?
Matthew Tod will show you how to: - Set up your tool correctly so that you get good data
- Work out and look at what really matters to your business
- Interpret the data correctly
- Build a business case for making changes
- Manage an improvement process that will deliver ROI
| | Matthew Tod
Logan Tod |
16.00
16.30 | e-Catalogues generating increased catalogue distribution and conversion rates - Nature and trends of the record breaking e-Retail market
- Best practice case studies to achieve high return on investment - and what not to do!
- Integrating e-Catalogues into multichannel campaigns
| | Jeff McCarthy
Interactive
Marketing |
