Ways to save on IDM training

When budgets are squeezed to within an inch of their lives, you need to be sure that every marketing pound you invest is directed to the right place. We have ways to make your budget go even further.

IDM training vouchers - save up to £2,725

IDM one and two-day courses are now even more affordable. Training vouchers give you ten days of training for £3,000 (a huge saving of up to £2,725!)

Book by 30 April 2010 to take advantage - call 020 8614 0277 or email coursebookings@theidm.com Terms apply ».

Between jobs?

We know it's tough out there, so if you are between jobs you will get 25% discount on IDM courses.

Train the team - discounts on multiple bookings

Book a place on any of the following courses and get £200 off second places for your colleagues (delegates must be booked for the same course date):

Recommend a course

Recommend us to a colleague - we'll reward you with £50 Amazon vouchers when they book. Terms apply ».

Train to Gain funding

Good news if you run a business in England employing between 5 and 249 people! A new service from the Learning and Skills Council is now available to help you fund your leadership and management skills.

This new service covers all sectors and will deliver to you:

A free analysis of your leadership and management skills, highlighting your strengths and areas for development
A training grant of £500 to help you address those areas
A further £500 grant for training for yourself and/or your senior team provided you match pound for pound

Funding is available for key directors and managers responsible for the strategic direction of the company, and participants can use these funds for any approved training and learning activities, such as IDM marketing training and professional marketing qualifications, which develop their abilities to lead the organisation. Marketing Directors, Marketing Managers and Account Directors/Managers are also all eligible.

This new funding programme is currently confirmed to be available until March 2011. Email or call us today on 020 8614 0277 to find out more.

Course-specific offers

You can get more out of your IDM training course experience. In addition to your comprehensive training manual, valuable extra resources are frequently provided for you to take home by our trainers and speakers. The benefits you gain from IDM training courses will continue long after you finish your course.

As a delegate you'll receive the following books and resources to underpin your learning – FREE.

Briefing & Evaluating Creative Work

A copy of the highly recommended book, Positioning: the Battle for Your Mind—How to Be Seen and Heard in the Overcrowded Marketplace. In their inimitable, witty style, Al Ries and Jack Trout lift the lid on this important but least understood component of marketing communications. It’s a revelation!

Effective Email Marketing

Our exclusive Guide to Email Marketing (PDF) is a useful desk-top reference tool to help you apply the knowledge you have gained as soon as you return to your desk, containing:

Format specifications - the do's and don'ts of email design; Getting your messages delivered - a summary of the various filtering and blocking technologies; Improving results - from lower bounce rates to increased click-through, 20 things you need to know; Production checklist - know what to look out for and how to avoid making mistakes; Knowledge Centre - where to find the best information for online marketing research.

Direct Marketing for Newcomers

Receive a £50 discount on the non-member price of your next IDM training course.

The Absolute Essentials of Direct and Digital Marketing

The IDM Campaign Calculator helps you select the correct sample size for cells in direct mail, email or telemarketing tests and forecast roll-out response for confidence levels between 80-99%.

The IDM Email Top Tips guide (PDF) contains advice on email formats, getting your messages delivered (a summary of the various filtering and blocking technologies), improving results (20 things you need to know) and an invaluable production checklist.

Complete Digital Marketing

A copy of eMarketing eXcellence by Paul Smith and Dave Chaffey, written especially to support marketers who need to integrate e-marketing into their existing communications strategies.

Complete Direct Marketing

Book a place on Complete Direct Marketing and receive a free place on any one-day course in our programme.

Voucher terms and conditions

Vouchers can be redeemed against IDM one and two-day courses
Vouchers can only be used on new bookings (made on or after 1 January 2010)
Vouchers cannot be used in part or full payment towards three-day courses or qualifications
Vouchers expire on 30 April 2010. Course fees must be paid by this date, but the course places do not have to be taken until 31 August 2010
Vouchers can be used more than once
Training days do not have to be take by the same delegate
There is no limit to the amount of vouchers used within the validity period
Voucher offer cannot be used in conjunction with any other offer

Recommendation terms and conditions

Applies to new bookings only and subject to availability
Excludes qualifications

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