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Become a member

Becoming a member of the IDM will give you a powerful competitive advantage. It will signify that you are serious about your profession and that you have the marketing knowledge and resources behind you to perform at the highest level.

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Network with thousands of marketers and hear the latest thinking from successful brands:

  • Free Knowledge and Network events bringing you up-to-the-minute briefings on the topics that matter from the likes of Google, IBM, Forrester & Ogilvy.
  • Discounted rates for prestigious events such as the IDM Annual Lecture.
  • Online access to the presentation and video archives of previous IDM events.
  • Access to the IDM Directory of Members to network with suppliers and clients.

Gain recognition and respect for your commitment to marketing best practice through:

  • Membership of the UK’s only government-approved Institute for the professional development of direct and digital marketers.
  • Registration on the respected IDM Continuing Professional Development Award scheme.
  • Prestigious credentials. Members of M IDM Grade for example, are entitled to use the M IDM honorific after their name.

IDM membership helps you get ahead, and stay ahead, with a wealth of marketing resources:

  • Quarterly issues of The Journal of Direct, Data and Digital Marketing Practice – a reference library of marketing intelligence. Plus online access to the back-catalogue of issues.
  • Up to 10% off all IDM training courses and selected qualifications.
  • Free marketing research and insight via a weekly ebulletin.
  • Access to a bank of marketing articles, research, case studies, checklists, presentations and more.

All this from just £4 per week



Steve Kemish F IDM, Managing Director, Cyance on the benefits of networking at IDM events

Join the IDM Continuing Professional Development scheme, and, simply by logging your ongoing developmental activity, you can earn the credentials that prove your commitment to marketing excellence.
We want you to be the best you can be – and that goes for your profession too.

Did you know that the IDM reinvests all of its profits back into the direct and digital marketing profession by helping to find and inspire the next generation of marketing stars?

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